FORKOFF PRODUCT LAUNCH PRESS RELEASE TEMPLATE Vertical SaaS edition, 8-element wire format Source: https://forkoff.xyz/blog/viral-launch/product-launch-press-release-template-2026 HOW TO USE THIS FILE --------------------- Two copies below. Copy 1 is blank, with instructions in [brackets] where your facts go. Copy 2 is the same template fully worked, for Nimbus Ledger, a fictional AI accounts-payable platform for mid-market manufacturers, built as an illustrative worked example so you can see real numbers and real sentence shapes in every field. Swap in your own product, your own numbers, your own quotes. Keep the shape: 8 elements, nothing else, 400 words or under. =============================================================================== COPY 1: BLANK TEMPLATE =============================================================================== [HEADLINE - 70 characters max, 8 to 9 words, Subject + active verb + a quantified benefit. Keyword early. Write this LAST, after the rest of the release is done.] [SUBHEADLINE - one line, the second most important fact. Do not repeat the headline in different words.] [CITY, STATE], [Month DD, YYYY] , [LEAD PARAGRAPH: all of who/what/when/ where/why in 25 to 40 words. A journalist should be able to write their whole story from this paragraph alone, without reading further.] [SUPPORTING PARAGRAPH: the data. One real statistic from your own product or a named pilot customer. This is the paragraph that gets you picked up, not the adjectives above it.] "[QUOTE 1 - the executive quote. Formula: observation + because/which means + concrete implication. One sentence. No 'thrilled,' no 'milestone,' no 'look forward to.']" , [Name], [Title], [Company] "[QUOTE 2 - the external validator. A customer or partner, not a second executive. This is the quote that makes a journalist believe the first one.]" , [Name], [Title], [Company] About [Company]: [2 to 3 sentences. Same wording every release. What the company does, who it serves, one proof point. No claim here that is not true on every future release too.] Media Contact: [Name] [Title] [Email] , [Phone, optional] [Link to the owned landing page this release supports, never the homepage] =============================================================================== COPY 2: WORKED EXAMPLE (Nimbus Ledger, illustrative) =============================================================================== Nimbus Ledger Cuts Manufacturer Invoice Approval From 9 Days to 6 Hours The accounts-payable platform launches with three design-partner plants live, replacing a six-person email chase with one exception queue. DETROIT, Mich., Aug. 12, 2026 , Nimbus Ledger, an AI accounts-payable platform built for mid-market manufacturers, launched today with three design-partner plants processing live invoices. The platform reads incoming invoices, matches them against purchase orders and receiving records, and routes only the exceptions to a human, cutting the average approval cycle from 9 days to 6 hours across its first three deployments. Across the pilot's first quarter, the three plants processed 4,200 invoices through Nimbus Ledger. 91 percent matched automatically with no human review. The remaining 9 percent, the genuine exceptions, are now the only invoices a controller sees, down from the 100 percent every plant reviewed manually before the pilot. "Our controller used to chase six people for one signature on every invoice over $10,000. Now the exception queue tells her exactly who to chase, and it is usually nobody," said Priya Raman, founder and CEO of Nimbus Ledger. "We went from a nine-day average approval cycle to same-shift, most weeks," said Daniel Ostrowski, VP of Finance at Kestrel Sheet Metal, one of the three design-partner plants. "The invoices that used to sit in someone's inbox for a week now clear before the next shift starts." About Nimbus Ledger: Nimbus Ledger builds AI accounts-payable software for mid-market manufacturers, matching invoices against purchase orders and receiving records automatically and routing only genuine exceptions to a human reviewer. The company is based in Detroit, Michigan. Media Contact: Priya Raman Founder and CEO, Nimbus Ledger press@nimbusledger-example.com https://forkoff.xyz/blog/viral-launch/product-launch-press-release-template-2026 =============================================================================== THE 8 ELEMENTS, WHY EACH ONE EARNS ITS PLACE =============================================================================== 1. Headline <=70 chars, 8-9 words, numbers/questions/colons lift CTR 2. Subheadline One line, the second fact, never a restatement 3. Dateline CITY, Month DD, YYYY, wire format not blog format 4. Lead paragraph 5W1H in 25-40 words, inverted pyramid 5. Supporting para The data, one real statistic, cite the methodology on your OWN landing page 6. Quotes Exactly 1-2. Executive + external validator 7. Boilerplate 2-3 sentences, identical wording every release 8. Media contact A real monitored address tied to a person Full research + sourcing behind this format: forkoff.xyz/blog/viral-launch/ product-launch-press-release-template-2026 (c) FORKOFF. This template is free to use and adapt for your own launches.