PHASE 01[PRE-EVENT]
01
A point of view, not a positioning statement
This audience writes the positioning statements.
Deliverables (3)
- ▸Point of view
- ▸Proof
- ▸Pre-brief
Pavilion GTM2026 · Sep 28 to Oct 1, 2026 · The Glasshouse, NYC▸ Event in--d·--h·--m·--s
A thousand VP-plus operators in one room, and every one of them can smell a pitch.
GTM2026 is Pavilion's tenth-year gathering for executive go-to-market leaders, and the organiser sells it as an operator-only room built to keep vendors out of the conversation. FORKOFF runs the activation that earns a place in it: a peer-shaped room, a founder worth listening to, and the capture that turns four days of operator talk into a quarter of distribution.
Sep 28 to Oct 1, 2026Dates
The Glasshouse, New YorkVenue
1,000 VP-plus GTM operatorsAudience
8 weeks recommendedFORKOFF lead time
The GTM2026 problem
Every other room you activate in is full of people who might buy from you. This one is full of people who evaluate vendors for a living and have already read your deck. So the play is not louder. The play is being the person they quote afterwards.
19Flagship event weeks in 2026
4 layersPre-event, on-site, post-event, distribution
3 tiersPer-event activation band (Lite, Standard, Full)
WeeklyAudit ledger cadence
Why GTM2026Four reasons this room
Four reasons this room
repays a different approach.
1,000
VP-plus operators who authorise the budget you are chasing.
10 years
Pavilion members know each other. Reputation carries between them.
4 days
One room early, one follow-up conversation before they fly.
100-250
Peer-scale, so the conversation stays honest and quotable.
Event intel
What the GTM2026 week actually is.
Date and venue
September 28 to October 1, 2026
Four days at The Glasshouse, 660 12th Ave Floor 6, New York. Pavilion has moved GTM back to New York for its tenth year. Dates and venue read from attendgtm.com on 2026-09-06.
Who is in the room
1,000 VP-plus operators
Pavilion states 1,000 executive go-to-market leaders, and gates the room at VP and above. The published agenda opens Monday September 28 with the Women's Summit, a one-day event for 150 executive women, alongside the Circles programme.
Where they work
CROs, CMOs, CEOs and RevOps leadersNamed employers include AWS, SAP, Salesforce, CiscoNvidia, Confluent, Red Hat, Forrester, BillSpeakers include Geoffrey Moore, Nick Mehta of Gainsight, Jamie Domenici of Klaviyo
FORKOFF operating record
42 events run since 2023Curated rooms sized 100 to 2505B+ views processed on the clip network$0.003 per qualified view, 99.71% legitimacy
Pavilion GTM2026 activation · 4 layers × deliverablesEvery motion
Every motion
across four layers.
PHASE 02[EVENT WEEK]
02
A room shaped like theirs
A curated dinner or closed-door session of 100 to 250 in Hell's Kitchen, minutes from The Glasshouse, built from an invite list of operators who own a number.
Deliverables (3)
- ▸Invite list
- ▸Venue
- ▸Moderated
PHASE 03[ON-SITE]
03
Capture the operator conversation
Recorded properly, with permission, in a format that reads as candid rather than as a testimonial reel.
Deliverables (3)
- ▸Recording
- ▸Interviews
- ▸Consent
PHASE 04[POST-EVENT]
04
The quarter after New York
That footage becomes vertical clip inventory distributed on the qualified-view model, plus the long-form cuts your sales team sends into live deals through the fourth quarter..
Deliverables (3)
- ▸Clipping
- ▸Distribution
- ▸Sales enablement
Activation timelineEight weeks from brief to The Glasshouse.
Eight weeks from brief to The Glasshouse.
Operating cadence.
PointInviteRunDistribute
Event week
How the four days run.
| Day | Date | Motion | FORKOFF owns |
|---|---|---|---|
| Mon | Sep 28 | Women's Summit and Circles run at The Glasshouse | Pre-brief, final invite chase, venue walkthrough |
| Tue | Sep 29 | Main GTM programme opens, evening receptions cluster | Founder schedule managed, capture crew briefed |
| Wed | Sep 30 | Peak programme day, breakouts and operator sessions | The FORKOFF room runs, moderated and recorded |
| Thu | Oct 1 | Closing day, quieter and higher intent | Interviews, debrief, distribution brief written |
FitBuilt for companies selling into revenue leadership,
Built for companies selling into revenue leadership,
where credibility is the whole purchase.
Who you are
- ›Selling GTM software, data or services to VP-plus revenue leaders
- ›Founder or executive who can hold a room of operators
- ›Already attending GTM2026 or sponsoring it
- ›Measured on pipeline and on category standing, not on impressions
What FORKOFF delivers
- ›A defensible point of view and the number under it
- ›A peer-scale room of 100 to 250 minutes from the venue
- ›Consent-based capture of the conversation
- ›A quarter of distribution priced per qualified view
Not the right fit
- ×You want a product demo in front of a captive audience
- ×Your executive cannot answer a hostile operator question
- ×You are measuring the week in leads scanned
Engagement
Three ways to run GTM2026.
Every tier is scoped to the week and priced before it starts. Clip distribution bills per qualified view at $0.003.
3 tiersLite · Standard · Full
5/quarterEngagements per cycle
By applicationSelective on ICP
Presence
Scoped per brief
- Point of view and pre-brief
- Founder schedule built against your ICP
- Full week capture
- Post-week distribution brief
Recommended
Room
Scoped per brief
- Everything in Presence
- Curated operator session, 100 to 250
- Venue, invite list and moderation
- Consent-based recording cut for distribution
- Attendee follow-up sequence
Quarter
Scoped per brief
- Everything in Room
- Podcast and press coordination around the week
- Long-form cuts built for live sales conversations
- 90 days of qualified-view clip distribution
Also on the calendar
Other rooms in the same quarter.
FAQ · 6 questions
Frequently asked questions
When is Pavilion GTM2026?
Pavilion GTM2026 runs September 28 to October 1, 2026, at The Glasshouse, 660 12th Ave Floor 6, New York, NY 10019. Dates confirmed on the organiser's own site, attendgtm.com, read on 2026-09-06, where they appear in the site header and again on the agenda page.
Who actually attends GTM2026?
Pavilion states 1,000 executive go-to-market operators and gates the room at VP and above, with CROs, CMOs, CEOs and RevOps leaders named as the target. The organiser lists employers including AWS, SAP, Salesforce, Cisco, Nvidia, Confluent, Red Hat and Forrester, and featured speakers including Geoffrey Moore, Nick Mehta of Gainsight and Jamie Domenici of Klaviyo.
Can vendors sponsor GTM2026?
Pavilion runs a sponsorship programme, and the site carries a Become a Sponsor page. What the event is built to resist is being pitched at: the organiser's own copy describes operator-only rooms and asks attendees to cut through vendor claims. A sponsorship buys you standing at the event. It does not buy you the conversation, which is the part worth planning for.
Why does FORKOFF run a smaller room next to a conference like this?
Because a thousand-person conference allocates attention by agenda slot, and nobody in an operator community changes their mind in a keynote. A moderated session of 100 to 250 peers, held near the venue, is where a specific claim gets tested and repeated. FORKOFF has run 42 events since 2023 and the rooms that produce pipeline are consistently the peer-scale ones.
What does FORKOFF actually run at GTM2026?
The point of view and pre-brief before the week, a curated operator room during it, consent-based capture of the conversation, and a quarter of vertical clip distribution afterwards priced per qualified view. FORKOFF is the activation partner, not the event organiser: GTM2026 is run by Pavilion.
How is the clip distribution priced?
At $0.003 per qualified view. A view counts only once it clears watch-time, policy, geo and traffic-validity checks, measured at 99.71% legitimacy across a network that has processed more than 5 billion views. Raw platform view counts are not billed.
Related
Where this activation connects.
Event management and marketing
The service that owns the venue, the invite list and the run-of-show.
Founder funnel
The standing motion that puts a founder on the stages, podcasts and panels an operator room already trusts.
Clipping
The qualified-view engine that turns a recorded room into a quarter of distribution.
Events roster
The full calendar, so a New York week can be paired with the right follow-on room.
As Featured In
Full press shelf- DA 55 · 2026-08Keep a Customer Community Engaged Without Over-Promotion
- CFO DriveDA 35 · 2026-08How Finance Teams Align Pricing With Sales Without Eroding Margins
- DA 94 · 2026-07Clipping Agency FORKOFF Crosses 5 Billion View Milestone
- DA 74 · 2026-06Five Things SaaS Founders Get Wrong About Short-Form, and Why Their Best Moments Die in 48 Hours
- LinkedInDA 56 · 2026-06The 2026 DevOps Maturity Test: 11 Engineering Orgs Failed and the One Metric That Replaced the Checklist
- IHDA 75 · 2026-06Most indie products do not fail on the build. They fail on distribution.
- DA 56 · 2026-06The Schema-Match Audit That Lifted Our AI Overview Citation Share From Zero to 23 Percent in 90 Days
- DA 42 · 2026-0525 Country-Specific Considerations for International IP Protection for Your Startup
- DA 68 · 2025-11RedStone, FailSafe, Nibiru and ForkOff Announce The Capital Layer at Devconnect Buenos Aires 2025
- DA 62 · 2025-11RedStone, FailSafe, Nibiru and ForkOff Announce The Capital Layer at Devconnect Buenos Aires 2025
- DA 50 · 2025-11RedStone, FailSafe, Nibiru and ForkOff Announce The Capital Layer at Devconnect Buenos Aires 2025
Proof · Operator-room activation
What is a Pavilion GTM2026 activation?
A Pavilion GTM2026 activation is a credibility programme FORKOFF runs for the conference on September 28 to October 1, 2026 in New York, where the room is roughly a thousand VP-level go-to-market operators who buy marketing services for a living. The play is being quoted rather than being seen: a first-party data point worth citing, a curated table, and recorded sessions distributed at $0.003 per qualified view.
The one room on our calendar made of buyers who are also sellers.
FORKOFF has run activations across 42 events since 2023, and GTM2026 is unlike almost all of them. At a founder conference the audience is deciding whether a category is real. At Pavilion the audience runs the categories, sits through vendor pitches for a living, and has usually seen your positioning before you say it. Pavilion states 1,000 VP-plus operators at The Glasshouse from September 28 to October 1, and its own copy asks attendees to cut through vendor claims and get to what actually works. Read that as an instruction. The way into this room is not volume, it is being the person somebody quotes on the flight home.
What a peer community rewards.
Pavilion is a membership community celebrating ten years, which changes the physics of the week. Members know each other, they compare notes, and a reputation formed on the Tuesday travels through the room by the Thursday. That cuts both ways and it is why our GTM2026 template bans the founder panel of your own executives. What we run instead is a moderated session of 100 to 250 operators around a question, with your founder as one voice in it. Across 42 events the rooms that generated real pipeline were consistently the ones where the host was the least promoted person present.
Where this activation connects.
GTM2026 runs on the same operating spine as every week on the roster, wired to a different set of services. The event management service owns the venue in Hell's Kitchen, the named invite list and the run-of-show. The founder funnel service owns the standing motion that puts an executive on the stages and podcasts an operator audience already trusts, which is what makes the room worth attending in the first place. The clipping service owns the footage afterwards, priced at $0.003 per qualified view across a network that has processed more than 5 billion. And the events hub carries the rest of the autumn calendar, so a New York week can be planned against Disrupt in October rather than in isolation.
Reviewed by the FORKOFF events team, the operators who run these activations on the ground.
GTM2026
Book the room before New York fills up.
Eight weeks is the working lead time. Tell us which operators you need in the room and we will tell you whether the week is worth running.
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