PHASE 01[PRE-FLIGHT]
01
Strategy
A show with a reason to exist.
Deliverables (4)
- ▸Narrative spine + ICP map
- ▸Guest curation by buyer adjacency
- ▸Season arc + episode laddering
- ▸Messaging pillars + hook bank
FORKOFF Podcast is an outcome-priced podcast marketing service for AI and Web3 founders. Narrative spine, recording, edit, distribution, and 8-12 cross-platform clips per episode in one motion. You show up and talk. We do everything else.
One recorded conversation, eight to twelve clips. FORKOFF ships the long-form to Apple Podcasts + Spotify + YouTube and routes the cross-platform clips to X, TikTok, Instagram Reels, and YouTube Shorts. Every clip lands on the surface where it earns the qualified view.
Five fail patterns we audit out of every founder show before week 1. Each row reads as it would in our weekly review log: rejection code, reason, FORKOFF fix.
Long-form ships, then the team stops. No clipping cadence, no cross-platform repurpose, no audit on what the episode actually moved.
8-12 cross-platform clips per episode + paid amplification on the highest-signal cuts. Distribution is the deliverable, not the after-thought.
Web3 + AI conversations compound for 24-48 hours then get buried. Without short-form cuts pushed to X / TikTok / Reels / Shorts the same week, the recording is sunk cost.
Clip + format-adapt + ship inside 7 days of record. Long-form pushed to RSS + Apple + Spotify + YouTube on day 1.
Guest selection is random, not strategic. Episode arcs drift. By month three the show has 12 episodes that don't ladder into a single buyer narrative.
Week-1 narrative architecture. Season arc + ICP map + guest curation by buyer adjacency, signed off before the camera turns on.
Founders show up on the mic with no pipeline plan. No allocator follow-up, no buyer hand-off, no attribution back to dealflow. Audience grows; the funnel doesn't.
Conversion + dealflow attribution wired from week 1. Every episode ends in a documented hand-off path, tracked weekly.
Reach gets reported as raw plays + impressions. No qualified-view bench, no $-per-view receipt. Renewal conversations stall on vibes instead of numbers.
$0.003 CPQV bench + weekly ledger + renewal-grade exportable receipts. Same audit ledger we run for clipping, on every podcast.
A view is qualified only when all four checks pass. If any layer rejects it, the view is logged, attributed to a reason code, and excluded from both spend and reporting. 99.71% of views on the FORKOFF ledger have cleared all four.
01 WATCH
Viewer cleared the watch threshold for the platform.
TikTok 1.5s baseline. YouTube 30% retention. Reels 2s baseline. Threshold is set in the brief, not after the fact.
rule · Viewer cleared the watch threshold for the platform.
Disputed claims, restricted categories, and policy edges get rejected with a written reason. Never silently filtered.
rule · Brand-safety policy passes with a written audit reason.
Views from non-target countries are logged but never counted. Spillover happens only when the brand authorizes it in the brief.
rule · Viewer geo matches the campaign target.
Datacenter UAs, looped autoplay, and post-campaign cohorts get reviewed. Multi-layer review because a single check is gameable.
rule · Traffic signal is organic, not datacenter or scripted.
A show with a reason to exist.
Episodes that don't sound like every other founder show.
Reach that compounds, not a publish button.
Proof the show is moving pipeline.
Four receipts every by application pilot ships against. Selective on ICP, refunded if we miss the cut, outcome-priced from the first episode up.
Pilot episode price. Single recording, full edit, 6 cross-platform clips. Refund clause documented in writing before kickoff.
Pilot turnaround from kickoff to publishable cut + 6 ready-to-post clips. Or your by application back, no questions.
Founder shows accepted per quarter. Selective on ICP: AI + Web3 lanes only. Application required, never an open form.
You keep raw + edits + clips + masters. We license snippets for case studies, nothing more.
Three engagement patterns we run. Specific client names + episode-level numbers shared under MNDA on the intake call, never on a public marketing page.
Technical-cofounder format covering research releases + product milestones. Audit-ledger receipts shared under MNDA on the intake call.
Founder podcasts tied to ecosystem launches + conference-week ride-alongs. Clipping cadence anchors press + KOL rebroadcast across the cycle.
Same ledger we run for clipping campaigns covers every podcast engagement. $0.003 CPQV bench applies to every qualified view from the pilot up.
"FORKOFF runs the only podcast motion I've seen where qualified views land on the same ledger as paid clipping. The pilot paid for itself before we shipped episode three."
Founder · AI lane (under MNDA)
Start with the pilot. Standard + Full are by application, selective on ICP, capped at 5 founder shows per quarter, line-by-line walked on the intake call.
$2,000 pilot
By application
By application
Three options for shipping a founder podcast that compounds. Match your stage, capital structure, and willingness to commit to outcome-priced reporting before picking.
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| Feature | FORKOFF PodcastOutcome-priced · audit ledger · clipping-led | Traditional podcast agencyRetainer · production-only | In-house productionSalaried team · DIY distribution |
|---|---|---|---|
| Pricing model | Outcome-priced. Per-phase commit. | Retainer (monthly) | Salaried + freelance edits |
| Audit ledger on qualified views | Yes, weekly | No | No |
| Clipping cadence per episode | 8-12 cross-platform | 0-2 (often optional add-on) | 0-3 (depends on producer) |
| Cost per qualified view bench | $0.003 CPQV calibrated | Not measured | Not measured |
| Lane fit | AI + Web3 founders | Generalist B2B | Single-brand only |
| Time-to-first-published-cut | 14 days from pilot ($2,000) | 30-60 days from kickoff | 60-120 days hiring + ramp |
| Asset ownership | You own raw + edits + clips + masters | Agency licenses some assets | You own everything (in-house) |
One recorded episode (60 min), full edit, 6 clips cross-formatted for X / TikTok / Reels / Shorts. You keep all assets. If we can't deliver a publishable cut + the 6 clips inside 14 days, the $2,000 comes back.
Each tier lists its deliverables above. Lite is a drop-in presence for a single founder; Standard is a full narrative engine with a dedicated producer; Full adds guerrilla + press + private dinner. We'll walk you through the line-by-line on the intake call.
Start with the $2,000 pilot episode. 14 days, refund if no publishable cut + 6 cross-platform clips. Selective on ICP, capped at 5 founder shows per quarter.
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