8-12 subs locked. Mod-relations targets drafted.
Deliverables (5)
- ▸Subreddit roster signed by founder
- ▸Mod-relations target list (head plus active mods)
- ▸Operator account karma audit
- ▸Sub-by-sub rules read pass
- ▸Karma-floor schedule per account

FORKOFF Reddit Marketing is a Reddit organic plus paid hybrid agency that earns subreddit-native karma floor and layers paid ads on demonstrated organic resonance for AI and Web3 founders launching new products into Reddit communities. We run the karma-first cadence on the founder voice, then layer ads on proven engagement. Pairs with the Twitter spine and the Founder Funnel.
Five patterns we see when a founder shops for a Reddit engagement and the cadence collapses inside the first quarter. Each row is the FORKOFF fix. Read it before you book the application call.
Agency runs Reddit ads on day one in subs where the founder has zero presence and zero comment history. Ads get downvoted, mod-removed, or filtered inside 24 hours. Spend wasted, audience hostile, reputation in the sub poisoned for the next quarter.
Phase 1 organic cadence for 30 days before any paid spend. Operator accounts comment 2 to 3 times daily in target subs, building the engagement floor. Paid ads launch only on subs where organic shows 3 plus comments per post resonance.
Agency uses fresh accounts under the karma floor to comment in commercial subs. Reddit shadowbans within hours. Comments are invisible to anyone but the operator. Account dies inside week one with zero recovery path.
30-karma engagement gate per FORKOFF reddit-hygiene canon. No FORKOFF-relevant comments fire until the operator account clears 30 comment karma. Stage 0 to 3 read plus upvote, Stage 4 to 8 low-stakes karma earn, Stage 9 to 14 first topic-relevant posts, Stage 14 plus FORKOFF-relevant work begins.
Agency books AMA promotion without DM-ing the head mod first. Post goes up, automod removes within 30 minutes for self-promo. Founder loses the launch window and the sub is closed off for the next 30 days.
7 to 14 days pre-launch, operator DMs head mod from a karma-floored account with founder bio, AMA topic, and transparent FORKOFF disclosure. AMA pre-clearance acceptance rate 78 percent vs 12 percent cold (FORKOFF internal data, 24 launches across AI plus Web3).
Agency runs a pool of operator accounts that all upvote each other's posts inside minutes. Reddit's vote-time clustering catches the pattern. Whole pool flagged. Permaban risk that wipes 90 days of warmup investment.
Unique sticky residential proxy per operator account, forever. Comment cadence jittered 90 to 300 seconds between actions. Operator accounts never co-vote on the same thread. Zero brigading flags in 18 months of FORKOFF reddit-api operation.
Monthly dashboard reports 12,000 upvotes earned and 8,500 subreddit-traffic clicks. Founder cannot tie these to qualified inbound, AMA bookings, or paid-vs-organic ratio. Reporting protects the agency, not the founder.
Weekly outcomes ledger reports qualified Reddit traffic with UTM tags plus watch-time floor, AMA bookings, mod-cleared launch posts, and paid-vs-organic engagement ratio. Vanity metrics print at the bottom, never as the success measure.
The Reddit Marketing motion runs on a single 90-day operating system. Roster locked in week one. Karma floor cleared by day fourteen. Cadence live by day fifteen. Paid layered on demonstrated-resonance subs from day thirty. Outcomes ledger every Friday from week six.
Reddit ads agencies cold-blast paid placements into subs where the founder has zero presence. Bot-network operators pool accounts and trip brigading detection inside the first quarter. Hybrid ghostwriter shops skip the karma engagement gate. FORKOFF runs the founder voice through the karma floor first, builds the engagement signal in 8 to 12 subs, and only then layers paid ads on top of subs that already show demonstrated organic resonance.
8-12 subs locked. Mod-relations targets drafted.
Voice canon documented. Karma floors clearing.
Daily cadence runs. AMA windows pre-cleared.
Paid layered. Outcomes ledger weekly.
A Reddit Marketing engagement is only working when four signals hold every week. Qualified Reddit traffic against the watch-time floor, mod-pre-cleared AMA bookings, launch posts that survive mod review, and paid ads layered only on demonstrated-resonance subs. Posts on a target sub under the karma operator floor do not ship. Paid ads on a sub with zero organic engagement floor do not ship.
01 TRAFFIC
Qualified Reddit click meets the watch-time floor.
Click from a Reddit post or comment carries a UTM tag, lands on the founder's surface, and clears the 30-second watch-time floor with at least one engagement event. Logged with the source post and originating sub.
rule · Qualified Reddit click meets the watch-time floor.
Head mod responded to the operator DM with an approved AMA window. AMA pre-clearance lands inside 14 days for FORKOFF on average. Cold AMA pitches without pre-clearance get auto-removed and burn the sub for the next 30 days.
rule · Mod pre-cleared AMA booking on a launch-window sub.
Post stays live on the target sub for at least 24 hours without automod or mod removal. Survival rate is the leading indicator that mod relations are working. We log the survival rate per-sub per-engagement.
rule · Launch post survives mod review, no automod removal.
Paid Reddit ad ships only on subs where organic cadence has cleared the 3-plus comments per post engagement floor. Paid CPL traceable to the sub plus the creative variant. Paid-vs-organic engagement ratio above the watermark we set in week four.
rule · Paid ad layered on a demonstrated-resonance sub.
Three engagements across AI infra, AI agent SaaS, and a mid-stage Web3 protocol. Reddit motions that locked the roster, ran the karma gate, layered paid on demonstrated resonance, and shipped the weekly ledger the founder could read in two minutes. Read the longer write-ups inside our case-study hub.
AMA bookings pre-cleared on launch-window subs across a Pre-Series-A AI infra Reddit engagement. 78 percent acceptance rate vs 12 percent industry cold pitch baseline.
Brigading flags across 18 months of FORKOFF reddit-api operation. Unique sticky residential proxy per operator account, comment cadence jittered 90 to 300 seconds.
Paid-vs-organic engagement multiplier on subs where organic cadence cleared the 3-plus comments per post floor before paid layered on. Cold-blast subs showed 0.6x.
Subreddit roster, voice canon, mod-relations log, and operator account playbook stay with the founder at engagement end.
Three routes to Reddit. Match the engagement to your willingness to honor the 30-karma gate, your launch window, and your appetite for outcome-priced reporting before picking.
| Feature | FORKOFF Reddit MarketingOrganic-first · karma gate · paid on resonance · audit ledger | Reddit ads-only agencyPlatform spend management · no organic · no mod relations | Bot-network operatorPooled operator accounts · brigading risk · permaban exposure |
|---|---|---|---|
| Sequencing | Organic cadence runs 30 days before any paid spend. Paid layers on subs that already show 3 plus comments per post. | Paid ads ship day one regardless of organic presence. Cold-blast often filtered or downvoted. | Paid plus pooled comments same day. Brigading risk inside the first quarter. |
| Karma gate | Engagement gate per operator account, calibrated to subreddit comment-karma threshold. No FORKOFF-relevant comments fire under the floor. | No karma gate. Ads platform does not require it; agency skips warmup entirely. | Bot accounts comment under 30 karma. Shadowban inside week one. |
| Mod relations | 7 to 14 days pre-launch, operator DMs head mod with bio plus topic plus transparent FORKOFF disclosure. 78 percent AMA acceptance. | Skipped entirely. Ads do not require mod relations. | Pooled accounts cannot run human-tone mod DMs. AMAs auto-removed. |
| Brigading risk | Unique sticky residential proxy per account. Cadence jittered 90 to 300 seconds. Zero brigading flags in 18 months of FORKOFF reddit-api operation. | Not applicable. Ads do not vote. | High. Pooled accounts on shared proxy graphs trip vote-time clustering inside 90 days. |
| Voice source | 60-min weekly recorded founder interview. Voice canon enforced, lower register than brand voice. | Not applicable. Ad creative only, no comment voice. | AI-templated comments at scale. Reddit auto-filters template patterns. |
| Pricing model | $4,000 to $8,000 per month retainer. 90-day minimum, capped at 5 engagements per quarter. | $1,500 to $6,000 per month plus ad spend pass-through. Outcome rarely tied to retainer. | $2,000 to $8,000 per month. Account replacement cost amortized into the retainer. |
| Reporting surface | Weekly outcomes ledger: qualified Reddit traffic with UTM and watch-time floor, AMA bookings, mod-cleared posts, paid-vs-organic ratio. | Ads dashboard: impressions, CTR, CPL. No organic context. | Vanity dashboard: upvotes, comment count, follower growth. Permaban-amortized. |
| Failure mode | Zero qualified Reddit traffic by day 30 triggers an audit-ledger flag and a scope rebuild on the roster. | Underperforming ads explained as targeting issue, fixed by raising spend. | Account permaban explained as Reddit risk, fixed by buying replacement accounts. |
FORKOFF runs Reddit Marketing as an embedded retainer engagement, not a one-time pilot. By application, capped at 5 founders per quarter, selective on ICP. You get the operator who holds the cadence plus the team running the karma floor, mod relations, and AMA pre-clearance underneath, on outcome-anchored milestones tracked through the audit ledger.
FORKOFF Reddit Marketing is the outcome-priced retainer for AI and Web3 founders who want Reddit organic plus paid in one motion. We run subreddit-native cadence on the founder voice first, layer paid ads on top of demonstrated organic resonance, and report the audit ledger every Friday. $4,000 to $8,000 per month, 90-day minimum, by application, capped at 5 engagements per quarter.
Subreddit roster locked in week one. Karma gate cleared by day fourteen. Organic cadence shipping by day fifteen. Paid ads layered on demonstrated resonance from day thirty. Outcome-anchored on qualified Reddit traffic, AMA bookings, mod-cleared launch posts, and paid-vs-organic engagement ratio, reported through the audit ledger every Friday. Pair with Twitter Marketing, KOL Marketing, Founder Funnel, or Marketing Foundation depending on your stage and lane.

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