Founder narrative locked T-30 to T-7.
Deliverables (3)
- ▸T-30 to T-7
- ▸30-account cluster
- ▸AWS Partner intro engineering


FORKOFF AWS re:Invent activation is a 14-day operating cycle for cloud-native SaaS, devops, and platform-engineering founders shipping enterprise-tier infrastructure into the AWS ecosystem in Las Vegas. Pre-event narrative, on-site cadence at the Venetian, post-event compounding, audit-tracked outcomes.
Most teams pay $150K for a Venetian booth fee. Some host a Wynn-side dinner and bounce. FORKOFF runs the re:Invent week as a 14-day operating cycle.
Anonymized post-engagement. Names surfaced are AWS re:Invent 2025 ecosystem operators FORKOFF either ran intros into or co-attended AWS Village sessions with.
The AWS ecosystem compounds in ways no other cloud-conference week does. 65k attendees plus AWS Partner Network density plus cloud-architect concentration plus $59.58 CPC enterprise intent inside one 5-day window.
Cloud architects + devops leads concentrated across the Venetian Expo plus the AWS Village circuit plus the Tour de re:Invent dinner web.
AWS Partner Network ISVs, enterprise-IT buyers, and platform-engineering teams all in-market across the same 120-hour window.
Side events make AWS Marketplace operators reachable.
DevOps Twitter and InfoQ press cluster compound on residual.
The week breaks into a Venetian Expo main-stage cluster, an AWS Village side-event web, and a Tour de re:Invent dinner circuit running parallel. Activating well means picking the right stripe of the week.
Nov 30 - Dec 4, 2026
Main stage at the Venetian Expo (Hall A through Hall G). Werner Vogels keynote at the Sands Expo. AWS Village circuit at the Wynn + the MGM Grand. Tour de re:Invent dinners across The Strip.
65,000+ in 2025: 38% cloud architects + devops leads, 24% AWS Partner Network ISVs, 22% enterprise-IT buyers + platform-engineering teams, 16% press + analysts + KOLs.
Where the buyer-relevant rooms live. Pick 2 max for any single activation week.
Two prior cycles run on the FORKOFF audit ledger. Cloud-native devops SaaS pre-launch, AWS Marketplace ISV listing day. Both ledger entries delivered within T+30 of close.
Five days across the Venetian Expo main floor, the AWS Village circuit, and the Tour de re:Invent dinner web. Pre-event narrative, daily on-site cadence, post-event clip cascade. One operator carries every phase. Every phase closes with a ledger entry.
Founder narrative locked T-30 to T-7.
Daily founder posts from the Venetian Expo, Sun-Thu of re:Invent week.
On-site DevOps Twitter and AWS-ecosystem KOLs activated through bot-screened placements.
Clip cadence compounds T+1 to T+30.
Strategy 12 weeks out. Production 4 weeks out. Execution event week. Compounding 30 days post. Each phase closes with a ledger entry.
Sample schedule for a Standard-tier engagement. Tier-specific deliverables shown in the next section.
| Day | Date | Motion | FORKOFF owns |
|---|---|---|---|
| Sun (D-1) | Nov 29, 2026 | Land in Vegas · pre-event Tour de re:Invent dinner setup | Venue + invite list + intro choreography |
| Mon | Nov 30 | Opening day attendance · founder posts from the Venetian Expo | Daily post + on-site clip cadence |
| Tue | Dec 1 | ICP-account 1:1 meetings · Tour de re:Invent dinner ride-along | Meeting calendar + AWS Partner intro routing |
| Wed | Dec 2 | Werner Vogels keynote · FORKOFF cloud-architect roundtable | Production + KOL invites + recording |
| Thu | Dec 3 | On-site podcast recording day · 3-4 cloud-architect interviews | Studio + production + same-week clip pipeline |
| Fri | Dec 4 | KOL placements live · AWS Marketplace listing finalization | KOL ledger + per-post tracking |
| Sat | Dec 5 | Founder thread recap of week · DevOps Twitter cluster reciprocation | Thread craft + cluster activation |
| Sun (D+7) | Dec 6 | Departure · post-event clip cascade live | Distribution sequencing + audit ledger weekly |
Three re:Invent-circuit campaigns, three lanes: pre-launch DevOps pipeline, AWS Marketplace ISV listing day, post-event cloud-architect compounding.
Pre-event narrative across 14 days locked the founder's positioning across the cloud-architect cluster before they landed in Vegas. Side-event roundtable + podcast recording fed a 14-clip post-event cadence. Audit ledger closed T+30 with qualified-pipeline math skewed AWS Partner Network ISV.


Single-track Lite tier: 14-day pre-event narrative + 1 on-site podcast recording timed to the founder's AWS Marketplace listing date. Audit-ledger entry shipped T+14 with qualified-intro list surfaced before the founder landed in Las Vegas.

Cloud-architect roundtable production at a Wynn-side venue + 5 podcast recordings on-site. DevOps Twitter cluster activated for 30 days post-event. Sponsor-grade activation with $59.58 CPC enterprise intent reflected in qualified-pipeline math, audit close T+60.
14-day pre-event narrative + 30-account cloud-architect ICP map + qualified-intro list shipped before you land in Vegas. If we do not deliver the intro list inside 14 days, the $5,000 comes back.
FORKOFF runs the only re:Invent activation we have seen built around a 14-day operating cycle, not a Venetian booth fee. The audit ledger told us exactly which AWS Partner Network intros compounded into Marketplace pipeline.
Founder · Cloud-native DevOps SaaS
re:Invent 2025 standard tier · cloud-architect roundtable layer
Two weeks of pre-event narrative + 30-account cloud-architect cluster activation + re:Invent-specific intro engineering. You leave with the audit ledger of qualified intros surfaced before you land in Vegas. Lite tier scopes a single track. Selective on ICP, capped per quarter.
Receipt-by-receipt, on the same five dimensions every buyer asks about. No tier shell games, no asterisks.
| Feature | FORKOFF activationOutcome-priced | DIY booth + sponsorLogo on banner | Traditional PR firmPress retainer |
|---|---|---|---|
| Pricing model | Outcome-priced. Per-event commit. $5K to $40K tier band. | Booth fee plus AV plus founder hours. Often $150K plus before any sourced AWS lead. | Monthly retainer regardless of event outcome. $10K to $25K per month. |
| Pre-event narrative | 30-day cloud-architect cluster activation plus 30-account devops intro engineering | Tweet announcing booth #2024 a week before | Press release embargoed until Werner Vogels keynote day |
| On-site cadence | Daily founder posts, Tour de re:Invent dinner ride-along, AWS Village panel, KOL placements | Founder behind a Venetian podium, hopes the right cloud-architect walks past | Press wrangling around the Adam Selipsky keynote, no operating cadence on-site |
| Post-event compounding | 30-day clip cascade plus qualified-pipeline ledger sourced from AWS Partner Network | Folder of phone photos and a Slack debrief written from a SkyHub flight home | Coverage clipping report, often disconnected from cloud-architect pipeline |
| Audit ledger receipt | Signed by operator, qualified-pipeline math, T+30 close | Whatever the founder remembers from the AWS Village | Vanity coverage report, no pipeline math |
All tiers carry the audit ledger + qualified-pipeline reporting. Tier scales scope, not philosophy.
$5,000 to $10,000
By application
By application
Dec 2026 · San Diego · Standard tier $15K to $25K
Sep 2026 · San Francisco · Standard tier $15K to $25K
Sep 2026 · Boston · Standard tier $15K to $25K
Oct 2026 · Singapore · Standard tier $15K to $25K
Sep 2026 · Seoul · Standard tier $15K to $25K
AWS re:Invent is Amazon Web Services' flagship cloud conference, anchored in Las Vegas each November-December. The 2025 edition drew 65,000+ attendees across the Venetian Expo plus 150+ side events organized by AWS Partner Network ISVs, DevOps Twitter operators, and cloud-architect roundtables. AWS re:Invent 2026 runs November 30 to December 4 at the Venetian Expo + Sands Expo + the Wynn + the MGM Grand. The room is the highest-density gathering of cloud architects, devops leads, AWS Partner Network ISVs, and enterprise-IT buyers in the world.
Beyond re:Invent week. SaaS-side ICP playbook for cloud-native devops + platform-engineering buyers.
Pre-event narrative + intro engineering across 30 ICP accounts attending re:Invent.
On-site podcast recording day during re:Invent week. Studio + crew booked at partner venue.
Bot-screened DevOps Twitter + AWS-ecosystem KOL placements during re:Invent week.
Beyond re:Invent week. 22-city GTM playbook directory + on-ground partner network across the FORKOFF footprint.
Every event activation on the FORKOFF roster. Same operator, same audit ledger.
Lite activation $5,000 to $10,000 single-track. Standard tier $15,000 to $25,000 end-to-end. Full tier $25,000 to $40,000 sponsor-grade with cloud-architect roundtable production. Audit ledger on qualified pipeline across every tier.

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