Layer 01
Strategy
Positioning, narrative, ICP, channel selection. Built on receipts, not vibes.
- Wedge thesis written in one sentence
- ICP defined by buying motion, not persona deck
- Channel mix scored on cost per qualified outcome
FORKOFF runs strategy, production, distribution, and measurement as one practice. Outcome-priced. Audit ledger every week. By application, capped at five engagements per quarter.
Strategy, production, distribution, and measurement. Most agencies run one or two layers and outsource the rest. FORKOFF runs all four under one roof, with one operator owning the engagement end-to-end.
Positioning, narrative, ICP, channel selection. Built on receipts, not vibes.
Long-form moments that compound. Podcasts, briefs, lead magnets, narrative blocks.
Clipping cadence, pSEO grids, founder funnel, KOL and event motion. Multi-platform by default.
Audit ledger on every outcome. Weekly. Written reasons. Refund clauses on pilot phases.
Three operating models for the same job. Pick the one that fits the stage of your company and the receipts you need on the table at the end of every week.
| Feature | FORKOFFOperator-owned · outcome-priced · audit ledger | Traditional agencyAccount managers · retainer · slide reviews | Independent consultantOne operator · advice-only · no execution |
|---|---|---|---|
| Pricing model | Outcome-priced. Per-phase commit. | Monthly retainer regardless of output | Hourly or monthly retainer |
| Operating model | Operator-owned. Practitioners run the work. | Account manager fronts a team you never meet | Solo. Bottlenecked on one calendar. |
| Audit ledger on outcomes | Yes, written weekly | No | No |
| Refund clause on pilot | Yes, written into the pilot phase | Rare. Usually a 90-day commit. | No |
| Distribution capability | Long-form, clipping, pSEO, founder funnel, KOL, events | Channel of the agency lane (paid, PR, content) | Advisory only. You build the team. |
| Lane fit | AI and Web3 founders | Generalist B2B and DTC | Depends on the consultant |
| Engagement cap | Five per quarter, by application | As many as the agency can sell | One operator, one client |
The full FORKOFF practice. Each line is a live service page with pricing, scope, comparison, and the team that runs it. Apply for the diagnostic to scope the right combination.
90-day sprint, capped at three founders per quarter.
Founder-led sales and content, 30 minutes per day.
Founder podcasts that compound across 90 days.
Wedge, ICP, narrative, and channel scoring in writing.
Citation share inside ChatGPT, Perplexity, Claude, Gemini.
Visibility on the new AI search surface, written and tracked.
Index-and-cite engineering for AI-first search.
Citation engineering inside ChatGPT search.
Source share on Perplexity result pages.
Generative-engine optimization across the LLM index frontier.
Generative engine optimization for category capture.
Developer relations program, scoped and staffed.
Founder dinners, side events, and conference floor motion.
Curated KOL casting and contracting on outcome terms.
Founder-led LinkedIn motion with comment engineering.
X (Twitter) founder funnel with reply-guy motion.
New geo or category entry, planned and executed.
Press, podcast, and newsletter co-marketing motion.
Stack and outcomes built for AI company-stage founders.
Home market. Crypto and AI capital concentration.
Go-to-market plan for the Dubai capital and ecosystem layer.
FORKOFF is an operator-owned marketing partner for AI and Web3 founders. Strategy, production, distribution, and measurement run as one practice. Every engagement is outcome-priced and ships an audit ledger every week. We are headquartered in Dubai.
Thirty minutes, working session, no slide deck. We map the wedge, score the channel mix, and write the pilot phase if the fit is right. From the FORKOFF Dubai headquarters.
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