FORKOFF runs week-of activations at ETHNYC 2026 for both AI and Web3 founders landing in Brooklyn for ETHGlobal's NYC hackathon weekend. The week now overlaps the NYC AI cluster and the residual Consensus footprint, so AI startups route via the Soho + Flatiron founder circuit while Web3 protocols route the ETHGlobal hackathon cadence. Pre-event narrative pre-build, on-site cadence (clipping + KOL + side events), post-event compounding. One operator, one ledger, audit-tracked outcomes.
Most teams sponsor + show up. Some throw a side event + hope. FORKOFF runs the activation as a 14-day operating cycle.
NYC compounds in ways no other US event week does. ETHGlobal hackathon density + Consensus residual + Manhattan press + the AI founder cluster all overlap in one 7-day window.
1,500 hackathon builders + 5,000 side-event attendees concentrated across Brooklyn + Soho + Flatiron. Walking distance between every venue that matters. Highest founder-per-block density of any US event week outside SF.
US VCs, NYC family offices, and East Coast LPs all in-market for 7 days. Consensus residual keeps institutional buyers in town. Term sheets get drafted in Soho coffee shops between hackathon judging rounds.
ETHGlobal hackathons attract the next-cohort builder layer that becomes the next-cohort founder layer. The NYC AI Hub circuit pulls AI researchers into the same dinners. Cross-pollination only happens once a year.
Manhattan press density + East Coast Twitter / X clusters + the NYC podcast row all activated in parallel. Every on-site moment compounds across surfaces. Post-event clip cadence rides the residual attention curve for 30 days.
ETHGlobal's NYC hackathon weekend anchors a broader NYC blockchain week. Hackathon at the Brooklyn venue Fri-Sun. Side-event web concentrated in Soho + Flatiron + Brooklyn. AI cluster runs parallel through the same week. Activating well means picking the right stripe.
Jun 12-14, 2026
ETHGlobal hackathon at a Brooklyn industrial venue (Greenpoint or Bushwick last cycle). Side-event web through Soho + Flatiron + DUMBO. NYC press cluster anchored across Manhattan media row.
Hackathon caps near 1,500 builders. Side-event web pulls 5,000+ across the week. Consensus residual still in town for spillover dinners.
Where the buyer-relevant rooms live. Pick 2 max for any single activation week.
Cross-cycle NYC activations on the audit ledger. Anonymized at operator tier. Receipts viewable under NDA.
T-30 to T-7 days: lock the founder narrative for ETHNYC week, identify 30 ICP accounts attending (VC partners + protocol founders + KOLs), comment-engineer their pre-event posts to surface in their notification feed, set up qualified intros for the week..
Mon-Sun of ETHNYC week: daily founder posts from on-site moments, side-event production (intimate dinner / panel / moderated discussion), partner cross-promotion, real-time clip cadence from on-site recordings..
On-site East Coast + global KOLs activated through bot-screened placements.
T+1 to T+30: clip-cadence continues distributing the week's recordings, qualified intros from the week converted to discovery calls, partnership conversations followed up, audit ledger reports the qualified pipeline sourced from ETHNYC..
Strategy 12 weeks out. Production 4 weeks out. Execution event week. Compounding 30 days post. Each phase closes with a ledger entry.
Sample schedule for a Standard-tier engagement. Tier-specific deliverables shown in the next section.
| Day | Date | Motion | FORKOFF owns |
|---|---|---|---|
| Mon | Jun 8, 2026 | Land in NYC · pre-event founder dinner setup | Venue + invite list + intro choreography |
| Tue | Jun 9 | ICP-account 1:1 meetings · intro-engineered handoffs | Meeting calendar + qualified-intro routing |
| Wed | Jun 10 | FORKOFF side event (intimate dinner / panel / moderated discussion) | Production + KOL invites + recording |
| Thu | Jun 11 | On-site podcast recording day · 3-4 founder interviews | Studio + production + same-week clip pipeline |
| Fri | Jun 12 | ETHGlobal hackathon kickoff · founder posts from venue | Daily post + on-site clip cadence |
| Sat | Jun 13 | Hackathon mid-day · KOL placements live · partnership conversations | KOL ledger + per-post tracking |
| Sun | Jun 14 | Hackathon close + judging · founder thread recap of week | Thread craft + cluster activation |
| Mon | Jun 15 | Departure · post-event clip cascade live | Distribution sequencing + audit ledger weekly |
Two weeks of pre-event narrative + 30-account cluster activation + ETHNYC-specific intro engineering. You leave with the audit ledger of qualified intros surfaced before you land in Brooklyn. Lite tier scopes a single track (narrative drop OR KOL night OR side-event slot). By application, capped at 5 engagements per quarter, selective on ICP.
All tiers carry the audit ledger + qualified-pipeline reporting. Tier scales scope, not philosophy.
$5,000
$15,000
$25,000
Jul 2026 · Cannes · Standard tier $15K-$25K
Jun 2026 · Austin · Standard tier $15K-$25K
Sep 2026 · Seoul · Standard tier $15K-$25K
Oct 2026 · Singapore · Standard tier $15K-$25K
Nov 2026 · Buenos Aires · Standard tier $15K-$25K
ETHNYC is ETHGlobal's annual New York Ethereum hackathon weekend, held each June in Brooklyn. The 2026 edition runs June 12-14 and anchors a broader NYC blockchain week with 60+ side events. ETHGlobal hackathons attract roughly 1,500 builders and feed into a broader 5,000-attendee side-event web through Soho, Flatiron, and DUMBO.
On-site podcast recordings feed the clipping pipeline. Post-event cadence compounds the week.
Bot-screened East Coast + global KOL placements during ETHNYC week. Qualified-view tracking.
Founder podcast recordings on-site during ETHNYC. Clip pipeline downstream.
Sourced-pipeline ledger from ETHNYC qualified intros wires into the founder funnel cadence.
Parent service. Beyond ETHNYC. Full-roster event activation methodology.
Beyond ETHNYC week. NYC ecosystem GTM playbook + on-ground partner network.
Lite activation $5,000-$10,000 single-track. Standard tier $15,000-$25,000 end-to-end. Full tier $25,000-$40,000 sponsor-grade. Audit ledger on qualified pipeline across every tier.
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