FORKOFF runs week-of activations at ETHNYC for both AI and Web3 founders landing in New York for ETHGlobal's NYC hackathon weekend. ETHGlobal has not yet published the 2027 dates, so we lock your plan now and fire it the moment the window is confirmed. AI startups route via the Soho + Flatiron founder circuit while Web3 protocols route the ETHGlobal hackathon cadence. Pre-event narrative pre-build, on-site cadence (clipping + KOL + side events), post-event compounding. One operator, one ledger, audit-tracked outcomes.
Most teams sponsor + show up. Some throw a side event + hope. FORKOFF runs the activation as a 14-day operating cycle.
NYC compounds in ways no other US event week does. ETHGlobal hackathon density + Consensus residual + Manhattan press + the AI founder cluster all overlap in one 7-day window.
1,500 hackathon builders + 5,000 side-event attendees concentrated across Brooklyn + Soho + Flatiron. Walking distance between every venue that matters. Highest founder-per-block density of any US event week outside SF.
US VCs, NYC family offices, and East Coast LPs all in-market for 7 days. Consensus residual keeps institutional buyers in town. Term sheets get drafted in Soho coffee shops between hackathon judging rounds.
ETHGlobal hackathons attract the next-cohort builder layer that becomes the next-cohort founder layer. The NYC AI Hub circuit pulls AI researchers into the same dinners. Cross-pollination only happens once a year.
Manhattan press density + East Coast Twitter / X clusters + the NYC podcast row all activated in parallel. Every on-site moment compounds across surfaces. Post-event clip cadence rides the residual attention curve for 30 days.
ETHGlobal's NYC hackathon weekend anchors a broader NYC blockchain week. Hackathon at an industrial NYC venue Fri-Sun. Side-event web concentrated in Soho + Flatiron + Brooklyn. AI cluster runs parallel through the same week. Activating well means picking the right stripe.
2027 dates TBA
ETHGlobal has not yet published ETHNYC 2027 dates; the 2026 edition ran June 12-14 at a Brooklyn industrial venue. Side-event web through Soho + Flatiron + DUMBO. NYC press cluster anchored across Manhattan media row.
Hackathon caps near 1,500 builders. Side-event web pulls 5,000+ across the week. Consensus residual still in town for spillover dinners.
Where the buyer-relevant rooms live. Pick 2 max for any single activation week.
Cross-cycle NYC activations in the weekly report. Anonymized at operator tier. Receipts viewable under NDA.
Sample schedule for a Standard-tier engagement, mapped relative to the hackathon weekend. Locked to exact dates once ETHGlobal confirms the 2027 window. Tier-specific deliverables shown in the next section.
| Day | Date | Motion | FORKOFF owns |
|---|---|---|---|
| Mon | Arrival | Land in NYC · pre-event founder dinner setup | Venue + invite list + intro choreography |
| Tue | Pre-event | ICP-account 1:1 meetings · intro-engineered handoffs | Meeting calendar + qualified-intro routing |
| Wed | Side event | FORKOFF side event (intimate dinner / panel / moderated discussion) | Production + KOL invites + recording |
| Thu | Podcast day | On-site podcast recording day · 3-4 founder interviews | Studio + production + same-week clip pipeline |
| Fri | Hackathon D1 | ETHGlobal hackathon kickoff · founder posts from venue | Daily post + on-site clip cadence |
| Sat | Hackathon D2 | Hackathon mid-day · KOL placements live · partnership conversations | KOL proof + per-post tracking |
| Sun | Hackathon D3 | Hackathon close + judging · founder thread recap of week | Thread craft + cluster activation |
| Mon | Departure | Departure · post-event clip cascade live | Distribution sequencing + weekly verified proof |
Two weeks of pre-event narrative + 30-account cluster activation + ETHNYC-specific intro engineering. You leave with a verified record of qualified intros surfaced before you land in Brooklyn. Lite tier scopes a single track (narrative drop OR KOL night OR side-event slot). By application, capped at 5 engagements per quarter, selective on ICP.
All tiers carry the verified record + qualified-pipeline reporting. Tier scales scope, not philosophy.
$5,000-$10,000
By application
By application
Jul 2026 · Cannes · Standard tier by application
Jun 2026 · Austin · Standard tier by application
Sep 2026 · Seoul · Standard tier by application
Oct 2026 · Singapore · Standard tier by application
Nov 2026 · Buenos Aires · Standard tier by application
On-site podcast recordings feed the clipping pipeline. Post-event cadence compounds the week.
Bot-screened East Coast + global KOL placements during ETHNYC week. Qualified-view tracking.
Founder podcast recordings on-site during ETHNYC. Clip pipeline downstream.
Sourced-pipeline proof from ETHNYC qualified intros wires into the founder funnel cadence.
Parent service. Beyond ETHNYC. Full-roster event activation methodology.
Beyond ETHNYC week. NYC ecosystem GTM playbook + on-ground partner network.
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Full press shelf
FORKOFF has run activations across 42 events since 2023, per our own operating record, including Korea Blockchain Week, ETHDenver, and Token2049. ETHNYC is the New York builder week ETHGlobal runs each cycle, and it draws a mix of Ethereum developers, early founders, and the New York crypto crowd that treats the city as its summer anchor. The 2026 edition ran June 12 to June 14 in Brooklyn; the 2027 window is not yet published, so this plan locks now and fires the moment ETHGlobal confirms it. The curated side events we run around it sit between 100 and 250 attendees each, a builder dinner in Brooklyn, a founder breakfast, a workshop timed to the three days the hackathon is running. The Brooklyn plan on this page comes from reps we have actually logged on the ground, not from a reused deck. We have served 150+ brands across that history, and ETHNYC is one of the few weeks where a builder team can reach both the developer crowd and the New York fund network in the same trip.
ETHNYC skews builder and early-founder, with the New York funds circling. The room is developers and people shipping, so a booth with a QR code gets skipped while a real technical session or a builder dinner fills up. Across our 42-event history the pattern in Brooklyn held every time: the teams that hosted a working room out-earned the teams that paid for a logo on the wall. The compressed three-day format and the summer New York calendar mean timing matters, so the cadence we run leads with the room the builders want to be in and keeps the pitch a step behind the substance.
Because we have run the pre-event to post-event loop dozens of times, an ETHNYC engagement does not start from a blank page. We know when to open the narrative so it peaks the week the builders land in Brooklyn, which side-event format fits a young Ethereum room, and how to keep the intros alive after the week closes. The full method sits on the event management service page, the calendar of every activation window lives at the events hub, and if your team is also running the DeFi week later in June, the Permissionless breakdown runs the same math for the trader-heavy Industry City room.
Reviewed by the FORKOFF events team, the operators who run these activations on the ground.
Lite activation single-track, by application. Standard tier end-to-end, by application. Full tier sponsor-grade, by application. verified proof on qualified pipeline across every tier.
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