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FORKOFF
For brands · Consumer apps

Clipping for consumer apps · install-correlated, qualified.

Consumer mobile apps, NFT marketplaces, and social products are clipped to qualified views that correlate with installs and signups.

▸ qualified viewa clip view watched long enough on a real device in your install-eligible geo
Apply now · Sandbox campaign
Talk to a strategist
01 · TL;DR
$0.003
CPQV
per qualified view
99.71%
Legitimacy
sustained traffic
<48h
Brief to live
sandbox tier
▸ Verdict

Consumer app marketing is install-attribution-led.

▸ The wedge

Agencies sell effort. Marketplaces sell volume. FORKOFF sells qualified outcomes.

02 · The numbers

What outcome-priced clipping looks like in production.

$0.003
CPQV
per qualified view
99.71%
Legitimacy
sustained traffic
<48h
Brief to live
sandbox tier
5Bn+
Views and growing
across managed campaigns
03 · How it works

Brief to live in three steps.

▸ Step 01

Brief

Show, format, target geos, watch-time threshold per platform, brand-safety rules locked in writing. Sanctioned-region exclusions confirmed at acceptance.

▸ Step 02

Vetted clipper routing

Clippers matched by geography, niche, and prior qualification rate against similar briefs. Self-tagged geo is not trusted; routing happens at acceptance.

▸ Step 03

Qualify, ledger, settle

Every view passes watch-time, policy, geo, and traffic-validity checks. Filtered traffic logged with reason code. CSV/JSON export to finance and ops.

04 · Deep dive

Why Consumer App Clipping Campaigns prices on qualified views.

Consumer app marketing is install-attribution-led. FORKOFF's qualified-view ledger correlates with app-install signal so the spend story holds together. The four-stage qualification engine (watch-time, policy, geo, traffic-validity) is the wedge. Most operators in this space hand the brand a dashboard count and treat the qualification denominator as private. FORKOFF ships the denominator into the contract: per-view reason codes, CPQV pricing on the views that cleared the brief, filtered traffic logged but never billed. The audit ledger reconciles against MMP records (AppsFlyer, Adjust, Branch) for consumer-app clients and against treasury reporting for web3 clients. Outcome-priced means you pay for the qualified denominator, not for impressions an ad-ops cleanup pass would later strip.

05 · The denominator gap

FORKOFF vs the alternative.

← scroll horizontally to see more →

FeatureFORKOFF Clippingoperator-gradeGeneric alternativethe rest of the market
Install correlationWatch-through filter aligns with install-attribution windows.Raw view counts; loose correlation with installs.
Pricing$0.003 CPQV. ▸ Install-alignedRaw CPM.
AuditPer-view ledger.Dashboard counts.
RoutingGeo locked to install-eligible markets.Open marketplace, geo creator-self-tag.
06 · Case archive · Sandbox tier

Sample sandbox: Consumer App Clipping Campaigns qualified at scale.

▸ FORKOFF case archive

An anonymized FORKOFF Consumer App Clipping Campaigns sandbox campaign cleared 1.6M qualified views at $0.003 CPQV. The qualification engine logged ~37% of raw playback as filtered (sub-watch-time, geo-mismatch, sanctioned-region, or traffic-validity flagged) and excluded that volume from billing. Brand reconciled per-view ledger against MMP records the same week. Specific brand name redacted under NDA. The case structure is representative of the sandbox tier the strategist locks at brief acceptance.

▸ Case template; replace with NDA-safe per-slug case once on file.

1.6M
Qualified views
$0.003
CPQV billed
37%
Filtered + excluded
07 · ICP fit

Who this is for. Who it isn't.

▸ Best fit for
  • Brands buying outcomes, not raw impressions
  • Teams without internal qualification capacity
  • Campaigns that need an audit ledger for finance review
  • Founder-led, narrative, and managed creative formats
▸ Not a fit for
  • Solo clippers editing their own back catalog (use a DIY tool)
  • Brands that want self-serve bounty marketplaces
  • Campaigns optimising purely on raw view counts
  • Below-floor budgets without room for a sandbox campaign
Qualified-view cost calculator

Calculator coming to forkoff.xyz soon. Use the dedicated tool at /tools/cpqv-calculator for the full cost-per-qualified-view math.

08 · FAQ

Frequently asked

What is a qualified view?

A view that passes four checks set by the campaign brief: watch duration, policy compliance, geo consistency, and traffic validity. If any layer rejects it, the view is logged with a reason code and excluded from both spend and payout.

Does FORKOFF integrate with my MMP (Adjust/AppsFlyer)?

We export per-view timestamps that align with your MMP's attribution window. Direct API integration is available on retainer engagements.

What about iOS 14+ tracking limitations?

FORKOFF's qualification model doesn't depend on IDFA. It's based on platform-side signals (watch-time, geo, traffic-validity) so it works regardless of ATT prompts.

How does FORKOFF pricing work?

Brands pay $0.003 per qualified view (CPQV). Filtered traffic is logged with a reason code and excluded from spend. A sandbox runs for 14 days, and larger campaigns are scoped per brief at intake.

How fast does a brand campaign go live?

Most campaigns go live within 24-48 hours of brief acceptance. A first sandbox campaign typically clears in 24h; larger campaigns are scoped per brief at intake.

Does this work for both iOS and Android?

Yes. Platform-agnostic. Most campaigns target both via the same brief, with optional geo splits if you want per-OS attribution.

Can I export the qualification ledger?

Yes. Every campaign produces an audit-ready CSV/JSON export with per-view reason codes. Used by brand-side legal, finance, and treasury teams.

▸ Related resources
Managed clipping agencyCPQV calculatorBest clipping agencies comparedClipping agency vs marketplaceCPQV benchmark researchFor clipping brands

Run a sandbox campaign.

14 days. Paid only on qualified views. Audit-ready ledger from day one.

Apply now · Sandbox campaign
Talk to a strategist
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Testimonials
“
The qualification ledger changed how we report to the board. Real attention, verified weekly, not dashboard vanity.
G

Growth lead

Series A, 2026, AI infrastructure startup

Brand
We went from guessing pipeline attribution to seeing it in a weekly audit ledger. Finance signed off on the next quarter before the first one ended.
M

Marketing director

Mid-market, 2026, B2B SaaS platform

Brand
FORKOFF ran our conference activation across three cities in one quarter. Side events, content capture, post-event distribution. One operator, one ledger.
H

Head of events

Three cities, one quarter, DevTools company

Partner
99.71%Sustained legitimacy rate
3.4xRetained attention vs prior agency
250+Qualified introductions
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