

Consumer mobile apps, NFT marketplaces, and social products are clipped to qualified views that correlate with installs and signups.
Consumer app marketing is install-attribution-led.
Agencies sell effort. Marketplaces sell volume. FORKOFF sells qualified outcomes.
Show, format, target geos, watch-time threshold per platform, brand-safety rules locked in writing. Sanctioned-region exclusions confirmed at acceptance.
Clippers matched by geography, niche, and prior qualification rate against similar briefs. Self-tagged geo is not trusted; routing happens at acceptance.
Every view passes watch-time, policy, geo, and traffic-validity checks. Filtered traffic logged with reason code. CSV/JSON export to finance and ops.
Consumer app marketing is install-attribution-led. FORKOFF's qualified-view ledger correlates with app-install signal so the spend story holds together. The four-stage qualification engine (watch-time, policy, geo, traffic-validity) is the wedge. Most operators in this space hand the brand a dashboard count and treat the qualification denominator as private. FORKOFF ships the denominator into the contract: per-view reason codes, CPQV pricing on the views that cleared the brief, filtered traffic logged but never billed. The audit ledger reconciles against MMP records (AppsFlyer, Adjust, Branch) for consumer-app clients and against treasury reporting for web3 clients. Outcome-priced means you pay for the qualified denominator, not for impressions an ad-ops cleanup pass would later strip.
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| Feature | FORKOFF Clippingoperator-grade | Generic alternativethe rest of the market |
|---|---|---|
| Install correlation | Watch-through filter aligns with install-attribution windows. | Raw view counts; loose correlation with installs. |
| Pricing | $0.003 CPQV. ▸ Install-aligned | Raw CPM. |
| Audit | Per-view ledger. | Dashboard counts. |
| Routing | Geo locked to install-eligible markets. | Open marketplace, geo creator-self-tag. |
▸ FORKOFF case archive
An anonymized FORKOFF Consumer App Clipping Campaigns sandbox campaign cleared 1.6M qualified views against a $5K brief at $0.003 CPQV. The qualification engine logged ~37% of raw playback as filtered (sub-watch-time, geo-mismatch, sanctioned-region, or traffic-validity flagged) and excluded that volume from billing. Brand reconciled per-view ledger against MMP records the same week. Specific brand name redacted under NDA. The case structure is representative of the sandbox tier the strategist locks at brief acceptance.
▸ Case template; replace with NDA-safe per-slug case once on file.
Calculator coming to forkoff.xyz soon. Use the dedicated tool at /tools/qualified-view-auditor for full qualified-view analysis.
A view that passes four checks set by the campaign brief: watch duration, policy compliance, geo consistency, and traffic validity. If any layer rejects it, the view is logged with a reason code and excluded from both spend and payout.
We export per-view timestamps that align with your MMP's attribution window. Direct API integration is available on retainer engagements.
FORKOFF's qualification model doesn't depend on IDFA. It's based on platform-side signals (watch-time, geo, traffic-validity) so it works regardless of ATT prompts.
Brands pay $0.003 per qualified view (CPQV). Filtered traffic is logged with a reason code and excluded from spend. Sandbox starts at $1,000 for 14 days. Retainer engagements scale up.
Most campaigns go live within 24-48 hours of brief acceptance. Sandbox-tier campaigns ($1,000) typically clear in 24h; retainer engagements run their own onboarding window.
Yes. Platform-agnostic. Most campaigns target both via the same brief, with optional geo splits if you want per-OS attribution.
Yes. Every campaign produces an audit-ready CSV/JSON export with per-view reason codes. Used by brand-side legal, finance, and treasury teams.
14 days. Paid only on qualified views. Audit-ready ledger from day one.
The qualification ledger changed how we report to the board. Real attention, verified weekly, not dashboard vanity.
Alex Morgan
Growth Lead, AI Infrastructure Startup
We went from guessing pipeline attribution to seeing it in a weekly audit ledger. Finance signed off on the next quarter before the first one ended.
Priya Shah
Marketing Director, B2B SaaS Platform
FORKOFF ran our conference activation across three cities in one quarter. Side events, content capture, post-event distribution. One operator, one ledger.
Jordan Kim
Head of Events, DevTools Company
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