FORKOFF for ICPs is the cohort-routed marketing engagement for tech, SaaS, deep tech and Web3/AI founders. Eight ICP cohorts on the same 4-Layer Operating Model (Narrative, Long-Form, Clipping-Led Distribution, Ecosystem Access) with different anchors per cohort. Selective on ICP. Five engagements per quarter. San Francisco HQ.
Each cohort routes into a tuned variant of the 4-Layer Operating Model. Same operator, same dashboard, different anchors and proof per cohort.
Company axis · Pre-Seed → Series B
AI-native company cohort. AEO citation across ChatGPT and Gemini, founder-led distribution, qualified-view proof. The largest /for cohort.Leads with Viral Launch Video; also Founder Funnel, Twitter/X Marketing, Clipping, Podcast Marketing, Tech influencer marketing, AI Search and AEO/GEO/LLM SEO, Video Production.
Product axis · Agent SDK + vertical agent builders
Marketing for vertical SDR, coding, ops, voice, and multi-agent platforms. AEO + GEO citation, developer marketing, audit-ledger per dollar.Leads with Viral Launch Video; also Twitter/X Marketing, Podcast Marketing, Founder Funnel, Clipping, Tech influencer marketing, AI Search and AEO/GEO/LLM SEO.
Model-lab axis · Frontier + open-weights labs
Pre-launch cluster activation, narrative system, eval-page corpus, generative-engine citation. Built for the launch arc model labs run.Leads with Viral Launch Video; also Twitter/X Marketing, Podcast Marketing, Founder Funnel, Tech influencer marketing, AI Search and AEO/GEO/LLM SEO, Event Management and Marketing, Video Production.
B2B SaaS axis · PLG · sales-assisted · vertical · enterprise
Founder-funnel cadence, channel marketing on the operator spine, GEO surface for category-shortlist queries, qualified-inbound ledger.Leads with AI Search and AEO/GEO/LLM SEO; also Viral Launch Video, Podcast Marketing, Twitter/X Marketing, Reddit Marketing, Founder Funnel, Video Production, Event Management and Marketing.
Industry axis · Payments · banking · lending · wealth · infra
Founder-led trust distribution for payments, banking, and lending teams, AEO citation on the safety query, and a published security posture, with cost per funded account on the weekly report.Leads with AI Search and AEO/GEO/LLM SEO; also Founder Funnel, Reddit Marketing, Podcast Marketing, Event Management and Marketing.
Consumer axis · Skincare · supplements · food · apparel · home · pet
Native Reddit presence in the recommendation threads buyers search, real customer UGC, and matched creators, with attributable orders and a removal-free thread record on the weekly report.Leads with Reddit Marketing; also UGC Videos, Tech influencer marketing, Video Production, Clipping.
Stage axis · Seed to Series B with a launch already shipped
For funded teams that built the product and ran the launch but never got the reach. Outcome-priced distribution across clipping, founder funnel, and AEO, with qualified-view proof per dollar.Leads with Founder Funnel; also Twitter/X Marketing, Event Management and Marketing, Viral Launch Video, Clipping.
Stage axis · Portfolio-wide distribution, plugged in once
For a fund's platform team routing every portfolio company to the same screened, outcome-priced distribution partner instead of re-screening an agency per portco. 5B+ views processed.
Protocol axis · L1 · L2 · appchain · mainnet protocols
Cluster activation across crypto-twitter and Telegram, KOL coordination, ecosystem access at ETHCC and Token2049, audit-ledger per arc.Leads with KOL / Influencer Marketing; also Twitter/X Marketing, Event Management and Marketing, Viral Launch Video, Podcast Marketing, Reddit Marketing.
DeFi axis · DEX · lending · perps · stablecoin protocols
Long-form moments on the protocol thesis, KOL drops with bot-screened roster, founder funnel anchored on TVL receipts and trader recall.Leads with KOL / Influencer Marketing; also Twitter/X Marketing, Event Management and Marketing, Viral Launch Video, Reddit Marketing.
Pre-token axis · Mainnet-soon + tokenless protocols
16-week pre-TGE cadence covering narrative spine, KOL warm pool, ecosystem footprint, and the launch-day cluster activation playbook.Leads with KOL / Influencer Marketing; also Viral Launch Video, Twitter/X Marketing, Event Management and Marketing, Reddit Marketing, UGC Videos.
Tooling axis · SDKs · libraries · infra primitives
Marketing for dev-tooling teams. Builder trust through developer marketing, docs polish, AI Engineer Summit access, and the qualified-view proof on contributor signal.Leads with AI Search and AEO/GEO/LLM SEO; also Twitter/X Marketing, Reddit Marketing, Podcast Marketing, Viral Launch Video, Founder Funnel.
Network axis · DePIN protocols + sensor / compute networks
Cluster activation for DePIN protocols. Operator + supply-side narrative, KOL coordination, ecosystem access on the Solana plus Helium plus IoTeX clusters.Leads with KOL / Influencer Marketing; also Twitter/X Marketing, Event Management and Marketing, Viral Launch Video, Video Production.
Managed clipping motion tuned per vertical. Brand-side, clipper-side, and per-launch-type cohorts each route into a tuned brief, qualification gate, and audit-proof format.
Brand axis · Tech, SaaS, deep tech and Web3/AI brands buying managed clipping
Managed clipping campaigns priced at $0.0024 to $0.0038 per qualified view. Audit-ledger reporting, geo-routed clippers, Clipping Foundation entry by application.Leads with Clipping; also UGC Videos, Tech influencer marketing, Video Production, Viral Launch Video.
Clipper axis · Screened clippers earning per qualified view
Per-view payout, transparent proof, geo-routed briefs. A top-tier clipper at 2.1M qualified views a month earns $2,100 to $2,625.
Clipper application · 10K+ monthly views, clean traffic
Free to apply, no upsells. Strategist review within 3 business days. Eligibility on traffic history + view baseline + disclosed geo.
ICP hub · Token, DeFi, protocol, memecoin launches
Every FORKOFF service a crypto founder needs, in one place. Qualified-view pricing with qualified-view proof across the launch arc.Leads with KOL / Influencer Marketing; also Twitter/X Marketing, Founder Funnel, Event Management and Marketing, Viral Launch Video, Reddit Marketing, UGC Videos.
ICP hub · Consumer + mobile-first app launches
Every FORKOFF service a consumer-app team needs, in one place. Owned distribution under your paid UA with qualified-view proof across the launch arc.Leads with UGC Videos; also Reddit Marketing, Tech influencer marketing, Clipping, Video Production, Viral Launch Video.
ICP hub · Robotics, physical AI and consumer hardware launches
Launch videos for hardware teams with a working demo. Hardware is the launch-video segment with the highest measured reach: 27 launches, and 10 passed a million views.Leads with Viral Launch Video.
ICP hub · Steam, console, mobile, and Web3 game launches
Every FORKOFF service a game studio needs, in one place. Qualified-view pricing with qualified-view proof across the wishlist push.Leads with Clipping; also Tech influencer marketing, Video Production, UGC Videos.
Selective on ICP is not a slogan. Five engagements per quarter forces every brief through a four-step intake. The patterns below are the ones we route out, not in.
Companies under $50k MRR that are not venture-funded, and small-business marketing requests with no growth-distribution problem to solve. The 4-Layer Operating Model needs an existing revenue or funding base to compound against.
Routed to specialist agencies on intake. We do not soften the bar to fit a brief the operator stack cannot move.
FORKOFF runs founder-led distribution. When the founder cannot give 60 to 90 minutes per week to the cadence, the long-form spine never compiles, and the clipping layer compounds against an empty pool.
Pilot is gated on founder availability for the spine. If the founder cannot show up for the cadence, we recommend the in-house operator path, not a FORKOFF retainer.
Pre-product founders asking for paid amplification on a prototype with no usable receipts. Distribution against an empty foundation makes the gap louder, not quieter.
Founder funnel pilot first. Lock positioning, narrative, and one publishable receipt before the distribution layer turns on.
Buyer wants a flat monthly retainer with deliverable activity but no measurable outcome. FORKOFF prices on outcome (qualified view, qualified inbound, citation share), never raw activity.
Sandbox pilot with a floor on the outcome metric. If the floor is not hit, the engagement does not graduate to the embedded retainer.
Series C and later companies asking for clipping wedge pricing. The wedge is built for pre-Series-B compounding recall, not late-stage performance scaling.
Routed to the founder funnel or the channel marketing retainer. Clipping wedge stays priced for the cohort it serves.
Pre-Series-B AI-native company building authority for the next round routes to /for/ai-startups. Vertical agent SDK or product builder routes to /for/ai-agents. Frontier or open-weights model lab routes to /for/foundation-models. B2B SaaS company across PLG, sales-assisted, vertical, or enterprise routes to /for/saas-companies. Mainnet L1 or L2 routes to /for/web3-protocols. DEX, lending, perps, or stablecoin protocol routes to /for/defi-protocols. Pre-TGE protocol routes to /for/pre-tge-protocols. Individual founder pre-fundraise or post-Series-A routes to /for/ai-founders.
FORKOFF runs 5 engagements per quarter. Every engagement passes a 4-step intake: ICP fit check, founder bandwidth check, lane match, and outcome floor agreement. We turn down briefs that fall outside the lane rather than soften the operating model to fit them.
L1 Narrative · L2 Long-Form · L3 Clipping-Led Distribution · L4 Ecosystem Access. Same framework, different anchors per ICP. AI startups anchor on AEO citation plus YC plus a16z access. Web3 protocols anchor on cluster activation plus Telegram plus ETHCC. SaaS anchors on category-shortlist queries plus operator-driven inbound. The operating model is constant. The proof and channels shift per cohort.
Most adjacent profiles route into one of the eight cohorts above. AI founders running individual operator funnels route into /for/ai-startups (axis-merge: individual founders sit inside the AI-native company cohort). YC companies route into /for/ai-startups or /for/saas-companies depending on stack. ICPs outside tech, SaaS, deep tech and Web3/AI typically fall outside the lane and we route them to specialist agencies rather than weaken the operating model.
Pilot floor varies by service mix and ICP. Most ICP routes carry a 2k to 5k pilot floor (AEO, GEO, founder funnel). Foundation Model and pre-TGE pilots run higher because launch-arc work covers more ground. None of the /for ICP routes carry the 0.003 CPQV clipping wedge price by default. Clipping is the specialist product at clips.forkoff.xyz, priced separately.
Talk to FORKOFF. We screen the brief against ICP fit, founder bandwidth, and lane match before quoting an engagement. The first conversation is free; the diagnostic that follows is the first paid step.
Building a frontier or open-weights model? The Marketing for Foundation Models cohort covers pre-launch cluster activation, eval-page corpus, and generative-engine citation for model labs running the research-to-revenue arc.
Eight cohorts, one operating model. Talk to FORKOFF for the ICP fit conversation. Five engagements per quarter, San Francisco HQ, by application.
Launch distribution decides who sees a SaaS or AI launch in its first 72 hours. The five stages, the 14-day warm-up and what billboards miss.
Read
What makes a launch video go viral, from 1,075 startup launch videos we labelled: the opening hook, 60 to 120 seconds and a working demo beat polish.
Read
The biggest launch videos on X from Oct 17 to 24, 2026, measured on our launch RADAR: who earned the views, who amplified them, and what to brief an agency on.
Read
