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FORKOFF
ICP hub · 9 cohorts · By application

FORKOFF runs marketing forAI startups.

FORKOFF for ICPs is the cohort-routed marketing engagement for tech, SaaS, deep tech and Web3/AI founders. Eight ICP cohorts on the same 4-Layer Operating Model (Narrative, Long-Form, Clipping-Led Distribution, Ecosystem Access) with different anchors per cohort. Selective on ICP. Five engagements per quarter. Dubai HQ.

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By application · 5 engagements per quarterDubai HQ · Operating from DIFCAI plus Web3 native · Same operator across cohorts
10ICP profiles served
By applicationSelective on ICP
4-LayerOperating model
Dubai HQOperating from DIFC
Eight ICP cohorts

Pick the cohort.
FORKOFF runs the cadence.

Each cohort routes into a tuned variant of the 4-Layer Operating Model. Same operator, same dashboard, different anchors and proof per cohort.

AI startups

Company axis · Pre-Seed → Series B

AI-native company cohort. AEO citation across ChatGPT and Gemini, founder-led distribution, qualified-view proof. The largest /for cohort.

Open cohort

AI agents

Product axis · Agent SDK + vertical agent builders

Marketing for vertical SDR, coding, ops, voice, and multi-agent platforms. AEO + GEO citation, DevRel motion, audit-ledger per dollar.

Open cohort

Foundation models

Model-lab axis · Frontier + open-weights labs

Pre-launch cluster activation, narrative system, eval-page corpus, generative-engine citation. Built for the launch arc model labs run.

Open cohort

SaaS companies

B2B SaaS axis · PLG · sales-assisted · vertical · enterprise

Founder-funnel cadence, channel marketing on the operator spine, GEO surface for category-shortlist queries, qualified-inbound ledger.

Open cohort

Fintech

Industry axis · Payments · banking · lending · wealth · infra

Founder-led trust distribution for payments, banking, and lending teams, AEO citation on the safety query, and a published security posture, with cost per funded account on the weekly report.

Open cohort

Funded startups

Stage axis · Seed to Series B with a launch already shipped

For funded teams that built the product and ran the launch but never got the reach. Outcome-priced distribution across clipping, founder funnel, and AEO, with qualified-view proof per dollar.

Open cohort

VC platform teams

Stage axis · Portfolio-wide distribution, plugged in once

For a fund's platform team routing every portfolio company to the same vetted, outcome-priced distribution partner instead of re-vetting an agency per portco. 5B+ views processed.

Open cohort

Web3 protocols

Protocol axis · L1 · L2 · appchain · mainnet protocols

Cluster activation across crypto-twitter and Telegram, KOL coordination, ecosystem access at ETHCC and Token2049, audit-ledger per arc.

Open cohort

DeFi protocols

DeFi axis · DEX · lending · perps · stablecoin protocols

Long-form moments on the protocol thesis, KOL drops with bot-screened roster, founder funnel anchored on TVL receipts and trader recall.

Open cohort

Pre-TGE protocols

Pre-token axis · Mainnet-soon + tokenless protocols

16-week pre-TGE cadence covering narrative spine, KOL warm pool, ecosystem footprint, and the launch-day cluster activation playbook.

Open cohort

Dev tools

Tooling axis · SDKs · libraries · infra primitives

Marketing for dev-tooling teams. Builder trust through DevRel motion, docs polish, AI Engineer Summit access, and the qualified-view proof on contributor signal.

Open cohort

DePIN networks

Network axis · DePIN protocols + sensor / compute networks

Cluster activation for DePIN protocols. Operator + supply-side narrative, KOL coordination, ecosystem access on the Solana plus Helium plus IoTeX clusters.

Open cohort
FORKOFF Clipping verticals

Clipping cohorts by use case.

Managed clipping motion tuned per vertical. Brand-side, clipper-side, and per-launch-type cohorts each route into a tuned brief, qualification gate, and audit-proof format.

Brands buying clipping

Brand axis · AI + Web3 brands buying managed clipping

Managed clipping campaigns priced at $0.003 per qualified view. Audit-ledger reporting, geo-routed clippers, sandbox by application.

Clippers in the network

Clipper axis · Vetted clippers earning per qualified view

Per-view payout, transparent proof, geo-routed briefs. Top clippers run $4.8K/month across multi-campaign workload.

Apply to clip

Clipper application · 10K+ monthly views, clean traffic

Free to apply, no upsells. Strategist review in 5 to 7 business days. Eligibility on traffic history + view baseline + disclosed geo.

Crypto founders

ICP hub · Token, DeFi, protocol, memecoin launches

Every FORKOFF service for crypto founders in one place: clipping, launch-video virality, Reddit, podcast, KOL, TGE marketing, and AEO. Qualified-view pricing with qualified-view proof across the launch arc.

Mobile apps

ICP hub · Consumer + mobile-first app launches

Every FORKOFF service for consumer-app teams in one place: clipping, short-form distribution, Reddit, podcast, KOL, and AEO. Owned distribution under your paid UA with qualified-view proof across the launch arc.

Gaming studios

ICP hub · Steam, console, mobile, and Web3 game launches

Every FORKOFF service for game studios in one place: gameplay clipping, short-form, Reddit and Discord, podcast, streamer KOL, and AEO. Qualified-view pricing with qualified-view proof across the wishlist push.

ICP fit · Reject proof

Five briefs we turn down.
We do not soften the lane.

Selective on ICP is not a slogan. Five engagements per quarter forces every brief through a four-step intake. The patterns below are the ones we route out, not in.

fk_audit · for_reject_log.csv
  • Row 01
    Reject reasonBelow the traction bar
    Audit detail

    Companies under $50k MRR that are not venture-funded, and small-business marketing requests with no growth-distribution problem to solve. The 4-Layer Operating Model needs an existing revenue or funding base to compound against.

    FORKOFF fix

    Routed to specialist agencies on intake. We do not soften the bar to fit a brief the operator stack cannot move.

  • Row 02
    Reject reasonNo founder bandwidth
    Audit detail

    FORKOFF runs founder-led distribution. When the founder cannot give 60 to 90 minutes per week to the cadence, the long-form spine never compiles, and the clipping layer compounds against an empty pool.

    FORKOFF fix

    Pilot is gated on founder availability for the spine. If the founder cannot show up for the cadence, we recommend the in-house operator path, not a FORKOFF retainer.

  • Row 03
    Reject reasonPre-product distribution ask
    Audit detail

    Pre-product founders asking for paid amplification on a prototype with no usable receipts. Distribution against an empty foundation makes the gap louder, not quieter.

    FORKOFF fix

    Marketing Foundation pilot first. Lock positioning, narrative, and one publishable receipt before the distribution layer turns on.

  • Row 04
    Reject reasonRetainer-only intent
    Audit detail

    Buyer wants a flat monthly retainer with deliverable activity but no measurable outcome. FORKOFF prices on outcome (qualified view, qualified inbound, citation share), never raw activity.

    FORKOFF fix

    Sandbox pilot with a floor on the outcome metric. If the floor is not hit, the engagement does not graduate to the embedded retainer.

  • Row 05
    Reject reasonWrong stage for the wedge
    Audit detail

    Series C and later companies asking for clipping wedge pricing. The wedge is built for pre-Series-B compounding recall, not late-stage performance scaling.

    FORKOFF fix

    Routed to the Fractional CMO operating model or the channel marketing retainer. Clipping wedge stays priced for the cohort it serves.

5 / 5 patterns auditedSource: 200+ FORKOFF intake conversationsPre-engagement diagnostic

Frequently asked questions

Which ICP cohort is the right fit?

Pre-Series-B AI-native company building authority for the next round routes to /for/ai-startups. Vertical agent SDK or product builder routes to /for/ai-agents. Frontier or open-weights model lab routes to /for/foundation-models. B2B SaaS company across PLG, sales-assisted, vertical, or enterprise routes to /for/saas-companies. Mainnet L1 or L2 routes to /for/web3-protocols. DEX, lending, perps, or stablecoin protocol routes to /for/defi-protocols. Pre-TGE protocol routes to /for/pre-tge-protocols. Individual founder pre-fundraise or post-Series-A routes to /for/ai-founders.

What does By application mean?

FORKOFF runs 5 engagements per quarter. Every engagement passes a 4-step intake: ICP fit check, founder bandwidth check, lane match, and outcome floor agreement. We turn down briefs that fall outside the lane rather than soften the operating model to fit them.

How does the 4-Layer Operating Model apply across ICPs?

L1 Narrative · L2 Long-Form · L3 Clipping-Led Distribution · L4 Ecosystem Access. Same framework, different anchors per ICP. AI startups anchor on AEO citation plus YC plus a16z access. Web3 protocols anchor on cluster activation plus Telegram plus ETHCC. SaaS anchors on category-shortlist queries plus operator-driven inbound. The operating model is constant. The proof and channels shift per cohort.

Can I work with FORKOFF if my ICP is not on the list?

Most adjacent profiles route into one of the eight cohorts above. AI founders running individual operator funnels route into /for/ai-startups (axis-merge: individual founders sit inside the AI-native company cohort). YC companies route into /for/ai-startups or /for/saas-companies depending on stack. ICPs outside AI plus Web3 typically fall outside the lane and we route them to specialist agencies rather than weaken the operating model.

What is the engagement floor across /for ICPs?

Pilot floor varies by service mix and ICP. Most ICP routes carry a 2k to 5k pilot floor (AEO, GEO, founder funnel). Foundation Model and pre-TGE pilots run higher because launch-arc work covers more ground. None of the /for ICP routes carry the 0.003 CPQV clipping wedge price by default. Clipping is the specialist product at clips.forkoff.xyz, priced separately.

How do I apply?

Talk to FORKOFF. We screen the brief against ICP fit, founder bandwidth, and lane match before quoting an engagement. The first conversation is free; the diagnostic that follows is the first paid step.

Building a frontier or open-weights model? The Marketing for Foundation Models cohort covers pre-launch cluster activation, eval-page corpus, and generative-engine citation for model labs running the research-to-revenue arc.

Apply for the diagnostic

Pick the ICP.
FORKOFF runs the cadence.

Eight cohorts, one operating model. Talk to FORKOFF for the ICP fit conversation. Five engagements per quarter, Dubai HQ, by application.

Talk to FORKOFF
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