One tool for every cost question in a clipping campaign. Estimate qualified-view delivery from a budget, convert a marketplace CPM into its true effective CPQV, or run podcast-specific pricing at FORKOFF's $0.003 anchor. Calibrated against the 12M+ qualified-view ledger.
CPM looks cheap on the rate card. Once you fold in the share of raw views that pass watch-time, geo, traffic, and policy gates, the true cost per qualified outcome can be 5-10x the headline number.
Effective CPQV (true cost)
Cost per qualified view after the qualification gate. Folds the legit rate into the math. This is what your CFO actually charged per outcome.
FORKOFF: 80/80 billed = qualified
Raw CPM (rate card)
Headline cost per 1,000 raw views. Counts everything that loaded the player including bots, sub-1-second skips, and out-of-geo plays. The denominator hides the leakage.
Marketplaces: ~25/80 actually qualify
$0.003
FORKOFF CPQV
Contractual, filtered traffic excluded
5-10x
Typical CPQV padding
Marketplace effective CPQV vs FORKOFF
32%
Median legit rate
Audited marketplace samples
12M+
Qualified views
Append-only ledger
Budget calc: geo/platform CPV matrix + 8% operational fee fold. CPM converter: effective CPQV = CPM / (1,000 x legit rate), gap = result minus $0.003. Podcast: same budget calc with show-type presets and podcast-specific copy.
Inputs are bounded
CPM is clamped to [$0.50, $30] (the realistic range for short-form clipping marketplaces). Legit rate is clamped to [10%, 100%]. Outside the range, the calculator uses the boundary value.
Effective CPQV is computed
Effective CPQV = CPM ÷ (1,000 × legit rate). Drop the legit rate from 100% to 30% and the effective CPQV triples even though the CPM didn't change.
FORKOFF's CPQV is fixed at $0.003
FORKOFF prices on qualified views directly, so filtered traffic doesn't enter the spend equation. The marketplace number floats with their legit rate; FORKOFF's number is contractual.
Gap = effective CPQV − $0.003
The headline output. A 30% legit rate at $5 CPM = $0.0167 effective CPQV. Gap vs FORKOFF = $0.0137 per qualified view. Multiply by your campaign's qualified-view target to see the leakage in dollars.
Same campaign target (1M qualified views). Different operators. The leakage column is what the brand over-pays the marketplace vs paying FORKOFF on a contractual CPQV.
| Scenario | CPM | Legit | QV target | Effective CPQV | Leakage vs FORKOFF | Verdict |
|---|---|---|---|---|---|---|
Whop-style marketplace Self-serve marketplace, brand sources clippers, raw-view priced. | $4.50 | 32% | 1M | $0.0141 | $11,100 | Padded |
Mid-tier KOL agency Flat KOL fee converted to per-view CPM equivalent. | $12.00 | 28% | 1M | $0.0429 | $39,900 | Fictional |
Self-serve clip tool DIY tool subscription, brand pays and sources distribution. | $1.50 | 45% | 1M | $0.0033 | $300 | Defensible |
FORKOFF managed Managed agency. CPQV fixed at $0.003. Filtered traffic excluded. | n/a | 99.71% | 1M | $0.0030 | $0 | Baseline |
The math applies any time a brand is sourcing distribution from a third party that prices on raw views. Budget calc is for planning. CPM converter is for auditing a quote. Podcast preset is for podcast-led distribution decisions.
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