Founder narrative locked T-30 to T-7.
Deliverables (3)
- ▸T-30 to T-7
- ▸30-account cluster
- ▸Paper-track intro engineering


FORKOFF NeurIPS activation is a 14-day operating cycle for AI/ML researcher-founders, applied-AI startups, and frontier-lab-adjacent recruiting teams shipping into the AI research ecosystem. Pre-event paper-track narrative, on-site workshop cadence, post-event citation compounding, audit-tracked outcomes.
Most labs sponsor a NeurIPS booth and watch it drown. Some host a recruiting dinner and bounce. FORKOFF runs the NeurIPS week as a 14-day operating cycle.
Anonymized post-engagement. Names surfaced are NeurIPS 2025 ecosystem operators FORKOFF either ran intros into or co-attended workshop sessions with.
The AI research ecosystem compounds in ways no other AI conference week does. 15k attendees plus paper-track density plus frontier-lab recruiter presence plus applied-AI founder concentration inside one 6-day window.
AI/ML researchers + applied-AI builders + frontier-lab recruiters concentrated across the San Diego Convention Center plus the workshop-day circuit.
Frontier labs, applied-AI startups, and big-tech recruiters all in-market across the same 144-hour window.
Workshop days make researcher-founders reachable.
AI Twitter and arxiv-adjacent press cluster compound on residual.
The week breaks into a main-conference paper-track at the San Diego Convention Center, a workshop-day circuit running parallel, and an applied-AI recruiting dinner web. Activating well means picking the right stripe of the week.
Dec 7-12, 2026
Main stage at the San Diego Convention Center. Workshop-day circuit at adjacent Marriott + Hilton venues. Applied-AI recruiting dinners concentrated in the Gaslamp Quarter + the Embarcadero. Vancouver retained as historical-alternate venue per NeurIPS Foundation rotation.
15,000+ in 2025: 44% AI/ML researchers + PhD students, 24% applied-AI startup founders + builders, 18% frontier-lab + big-tech recruiters, 14% press + analysts + KOLs.
Where the buyer-relevant rooms live. Pick 2 max for any single activation week.
Two prior cycles run on the FORKOFF audit ledger. Applied-AI lab paper-drop narrative, AI infra recruiting funnel pre-build. Both ledger entries delivered within T+30 of close.
Six days across the San Diego Convention Center main stage, the workshop-day circuit, and the applied-AI recruiting dinner web. Pre-event paper-track narrative, daily on-site cadence, post-event citation cascade. One operator carries every phase. Every phase closes with a ledger entry.
Founder narrative locked T-30 to T-7.
Daily founder posts from the convention center, Mon-Sat of NeurIPS week.
On-site AI Twitter and frontier-lab-adjacent KOLs activated through bot-screened placements.
Clip cadence compounds T+1 to T+30.
Strategy 12 weeks out. Production 4 weeks out. Execution event week. Compounding 30 days post. Each phase closes with a ledger entry.
Sample schedule for a Standard-tier engagement. Tier-specific deliverables shown in the next section.
| Day | Date | Motion | FORKOFF owns |
|---|---|---|---|
| Sun (D-1) | Dec 6, 2026 | Land in San Diego · pre-event applied-AI recruiting dinner setup | Venue + invite list + intro choreography |
| Mon | Dec 7 | Opening day attendance · founder posts from main stage | Daily post + on-site clip cadence |
| Tue | Dec 8 | Paper-track 1:1s · ICP-account meetings · workshop-day adjacency | Meeting calendar + paper-track intro routing |
| Wed | Dec 9 | FORKOFF side event (recruiting dinner / panel / researcher discussion) | Production + KOL invites + recording |
| Thu | Dec 10 | On-site podcast recording day · 3-4 researcher interviews | Studio + production + same-week clip pipeline |
| Fri | Dec 11 | KOL placements live · workshop-day adjacency closes | KOL ledger + per-post tracking |
| Sat | Dec 12 | Founder thread recap of week · AI Twitter cluster reciprocation | Thread craft + cluster activation |
| Sun (D+7) | Dec 13 | Departure · post-event clip cascade live | Distribution sequencing + audit ledger weekly |
Three NeurIPS-circuit campaigns, three lanes: pre-launch researcher pipeline, applied-AI recruiting funnel, post-event citation compounding.
Pre-event narrative across 14 days locked the lab's positioning around the paper drop before the cluster landed in San Diego. Workshop-day adjacency + podcast recording fed a 14-clip post-event cadence. Audit ledger closed T+30 with qualified-researcher-intro math.


Single-track Lite tier: 14-day pre-event narrative + 1 on-site podcast recording timed to the founder's recruiting funnel announcement. Audit-ledger entry shipped T+14 with the qualified-researcher-intro list surfaced before the founder landed in San Diego.

Workshop-day production across 2 adjacent venues + 5 podcast recordings on-site. AI Twitter cluster activated for 30 days post-event. Sponsor-grade activation for an applied-AI lab roster, audit close T+60.
14-day pre-event narrative + 30-account researcher-aligned ICP map + qualified-intro list shipped before you land in San Diego. If we do not deliver the intro list inside 14 days, the by application comes back.
FORKOFF runs the only NeurIPS activation we have seen built around a 14-day operating cycle, not a poster-session booth. The audit ledger told us exactly which researcher intros compounded into our recruiting funnel.
Founder · Applied AI lab
NeurIPS 2025 standard tier · workshop-day adjacency
Two weeks of pre-event narrative + 30-account researcher-aligned cluster activation + NeurIPS-specific intro engineering. You leave with the audit ledger of qualified researcher intros surfaced before you land in San Diego. Lite tier scopes a single track. Selective on ICP, capped per quarter.
Receipt-by-receipt, on the same five dimensions every buyer asks about. No tier shell games, no asterisks.
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| Feature | FORKOFF activationOutcome-priced | DIY booth + sponsorLogo on banner | Traditional PR firmPress retainer |
|---|---|---|---|
| Pricing model | Outcome-priced. Per-event commit. by application to by application tier band. | Booth fee plus AV plus founder hours. Often by application plus before any sourced researcher intro. | Monthly retainer regardless of event outcome. by application to by application per month. |
| Pre-event narrative | 30-day researcher-founder cluster activation plus 30-account paper-track intro engineering | Tweet announcing booth and poster number two days before | Press release embargoed until paper-track day |
| On-site cadence | Daily founder posts, workshop-day adjacency, applied-AI recruiting dinner, KOL placements | Founder behind a poster, hopes the right reviewer walks past | Press wrangling around the keynote, no operating cadence on-site |
| Post-event compounding | 30-day clip cascade plus citation-aligned ledger sourced from researcher network | Folder of paper photos and a vague Slack debrief from the airport | Coverage clipping report, often disconnected from researcher-aligned pipeline |
| Audit ledger receipt | Signed by operator, qualified-intro math, T+30 close | Whatever the founder remembers from the poster session | Vanity coverage report, no researcher-network math |
All tiers carry the audit ledger + qualified-intro reporting. Tier scales scope, not philosophy.
by application
By application
By application
Dec 2026 · Las Vegas · Standard tier by application to by application
Sep 2026 · San Francisco · Standard tier by application to by application
Sep 2026 · Boston · Standard tier by application to by application
Sep 2026 · Seoul · Standard tier by application to by application
Oct 2026 · Singapore · Standard tier by application to by application
NeurIPS is the Conference and Workshop on Neural Information Processing Systems, the world's pre-eminent academic+industry AI/ML conference. The 2025 edition drew 15,000+ attendees across the main paper-track plus 60+ workshops. NeurIPS 2026 runs December 7-12 in San Diego (with Vancouver retained as the historical alternate venue per NeurIPS Foundation rotation). The room is the highest-density gathering of AI/ML researchers, applied-AI founders, frontier-lab-adjacent recruiters, and ML systems teams in the world.
Beyond NeurIPS week. Applied-AI ICP playbook for researcher-founder + AI infra teams.
Founder-side ICP playbook for AI/ML researchers shipping applied-AI products.
Pre-event narrative + intro engineering across 30 ICP accounts attending NeurIPS.
On-site podcast recording day during NeurIPS week. Studio + crew booked at partner venue.
Bot-screened AI Twitter + frontier-lab-adjacent KOL placements during NeurIPS week.
Every event activation on the FORKOFF roster. Same operator, same audit ledger.
Lite activation by application single-track. Standard tier by application end-to-end. Full tier by application sponsor-grade with multi-day workshop production. Audit ledger on qualified researcher intros across every tier.

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