Do you work with pre-product or pre-revenue SaaS teams?

Selectively. The bar is shipping signal: a real product running for at least one paying or design-partner customer, plus a clear path to commercial milestone in 90 days. Pre-product SaaS without funding or design partners is too early. Funded pre-revenue with named design partners and a 90-day GA target is in scope.

Can you cover both X (technical adopters) and LinkedIn (buyers) for SaaS?

Yes, with cuts tuned for each surface. Technical adopters on X want product mechanics, integration depth, eval rigor, and developer-grade demos. Buyers on LinkedIn want outcome stories, ROI receipts, vertical fit, and named-customer proof. Same long-form, different cuts, different cadence. Most SaaS engagements anchor LinkedIn-primary because that is where the buyer signs.

What does outcome pricing look like for B2B SaaS?

We anchor on qualified inbound, design-partner conversion, demo-request volume, expansion-revenue contribution, or buyer-LLM citation share depending on the lead service. Per-MQL and CPM models do not apply. Most SaaS engagements anchor on qualified inbound plus founder-led pipeline contribution reported on a weekly audit-ledger receipt.

Do you replace our paid-media team or work alongside them?

Both options work. For most engagements we run alongside paid as the durable distribution layer that lifts paid efficiency. Paid plus owned compounds when both are anchored on the same narrative spine. Replacing paid entirely happens once the owned layer is reliable, typically after the first quarter of audit-ledger receipts.

How fast does the engagement go live?

Application call, scope locked inside five business days, engagement starts week two. First founder long-form moment scheduled by day 14. Distribution running by day 30. First measurable pipeline lift typically by day 60. Quarterly scale call on day 90.

For B2B SaaS Companies · By application · Selective on ICP

Marketing that compoundsthe pipeline.

FORKOFF for SaaS Companies is a B2B SaaS marketing engagement that delivers AEO citation, founder-led demo distribution, and an operating playbook with an audit ledger per dollar. Pipeline that survives ad-spend volatility, buyer-LLM citation that lands you in the shortlist before the demo call.

Talk to FORKOFF

See the system

$2-5k pilot floor · routes to fractional CMO + AEO + founder funnelBy application · 5 engagements per quarterPLG · sales-assisted · vertical · enterprise

3×Qualified inbound lift inside 60 days on a Pre-A PLG SaaS install

14Days to first founder long-form moment in market

$5-50kEngagement band per quarter (pilot to embedded retainer)

5Engagements per quarter (selective on ICP)

SaaS shapes FORKOFF runs distribution for

Vertical SaaSHorizontal SaaSSales techRevOpsDevOps toolsData infrastructureAI-native SaaSPLG SaaSEnterprise SaaSPavilionSaaStr ecosystemVertical communitiesVertical SaaSHorizontal SaaSSales techRevOpsDevOps toolsData infrastructureAI-native SaaSPLG SaaSEnterprise SaaSPavilionSaaStr ecosystemVertical communities

PLG · sales-led · hybridVertical + horizontal SaaSFounder-cadence lockedAudit ledger per dollar

Pre-engagement diagnostic

Why most B2B SaaS
marketing engagements stall.

Five patterns we see when a B2B SaaS team shops for marketing help and the engagement reads as theatre inside the first quarter. Each row is the FORKOFF fix. Read it before you book the discovery call.

fk_audit · saas_engagement_reject_log.csv

#Reject reasonAudit detailFORKOFF fix

Row 0101
Reject reasonPaid spend rents pipeline
Audit detail
Marketing leans on paid clicks plus gated whitepapers. Pipeline tracks ad-spend variance one-for-one. The day paid pauses, the demo calendar empties.
FORKOFF fix
Fix
Founder-led demo distribution + qualified-view ledger compounds owned pipeline next to paid. Paid efficiency lifts, paid dependence drops.
Row 0202
Reject reasonNo AEO citation in buyer LLMs
Audit detail
B2B SaaS buyers run shortlist queries through ChatGPT, Perplexity, Gemini, and Claude before booking the demo. The category answer cites incumbents and competitors. Your team is not in the answer.
FORKOFF fix
Fix
AEO citation work + schema + answer-first long-form lands you inside buyer LLM responses for category queries inside 60 days.
Row 0303
Reject reasonGeneric positioning vs vertical buyers
Audit detail
Horizontal SaaS messaging lands flat with vertical buyers (legal, healthcare, finance, ops). The buyer has to translate generic claims into their workflow. Most buyers do not.
FORKOFF fix
Fix
Vertical narrative arcs with founder-led customer interviews. Each arc owns one outcome claim the buyer can repeat unprompted.
Row 0404
Reject reasonMQL-volume optimisation
Audit detail
Demand-gen team optimises for MQL count and last-touch attribution. Sales leadership signs the same MQL-to-SQL conversion lament every quarter. Pipeline quality is invisible.
FORKOFF fix
Fix
Audit-ledger receipts on qualified-view share, sourced inbound, and pipeline traceability. Reported every Friday with the operator signature.
Row 0505
Reject reasonNo founder-led demo proof
Audit detail
Generic SaaS agencies ship blog posts, webinar scripts, and ungated whitepapers. None of it carries the founder voice or a real product run. Buyers replay competitor demos before yours.
FORKOFF fix
Fix
Founder demos, customer outcome stories, and vertical clipping land on LinkedIn and YouTube where the buyer actually watches the receipt before the call.

5 / 5 patterns auditedSource: FORKOFF SaaS engagement bankPre-application diagnostic

The 90-day operating system

From feature factory
to category share retainer.

The SaaS engagement runs on a single 90-day operating system anchored on the buyer journey, the AEO citation surface, and the audit-ledger receipt. Plan signed in week one. First founder long-form by day 14. Audit-ledger receipt in the founder inbox every Friday from week six. Pair the spine with Answer Engine Optimization from week two so buyer-LLM citation compounds alongside.

01Days 0-14 · Diagnostic
02Days 14-30 · Spine
03Days 30-60 · Compound
04Days 60-90 · Scale

Audit.Foundation.Distribute.Settle.

FK · SaaS 90-day planLIVE

Day 0Application call

Day 5Scope signed

Day 14First long-form

Day 60Pipeline lift

Day 90Scale call

$500

Sandbox audit fee

AUDIT BEFORE THE RETAINER · 14 DAYS

Run the audit before any retainer.

14-day B2B SaaS diagnostic plus audit ledger. Surface the AEO citation gap, scope the ABM lane, lock the spine.

Audit fee credits to retainer if you continue past day 14.

Apply for the sandbox audit

The wedge

Paid spend rents pipeline.
Founder authority compounds it.

Generic SaaS demand-gen agencies sell paid clicks, gated whitepapers, and webinar scripts. The day paid pauses, the demo calendar empties. FORKOFF ships founder-led demo proof, AEO citation, and vertical-arc clipping that stays discoverable next quarter and the one after.

14Days to first founder long-form

30+Cuts shipped per long-form arc

5Engagements per quarter (selective ICP)

Read the founder funnel wedge

LIVEAudit ledger · SaaS engagement bench

Three numbers that decideif a SaaS engagement compounds.

0 days

First founder long-form moment in market

From scope-signed to first published cut. Locked into every 30/60/90 plan.

Sourced demo requests attributable to operator-owned narrative. Reported on the audit ledger.

First measurable pipeline lift

0 days

Pilot floor $2-5k. Routes to fractional CMO, founder funnel, AEO, marketing foundation, or DevRel.

Engagement band

$0-00k/qtr

Application-only · selective on ICPPLG · sales-assisted · vertical · enterpriseAudit ledger receipt every FridayScale-up or scale-down call at quarter end

Proof · SaaS-engagement campaigns

Three SaaS campaigns.Three audit-ledger receipts.

Every B2B SaaS engagement compounds against a weekly receipt. Three short reads from PLG, enterprise, and horizontal lanes.

VERTICAL PLG SAAS

PLG activation lift, 60 days

Vertical PLG SaaS. Founder demo cadence plus AEO citation. Self-serve activation lift on the audit ledger.

3×Activation lift

ENTERPRISE SAAS

ABM pipeline win, 90 days

B2B enterprise SaaS. ABM motion plus founder Q&A circuit. Named-account pipeline traceable to vertical arc.

HORIZONTAL SAAS

AEO citation, 30 days

Horizontal SaaS. Schema graph plus answer-first long-form. Buyer-LLM citation on category query inside one month.

What plugs into the SaaS engagement

Four phases. Twenty
deliverables behind the seat.

PHASE 01[WEEK 1-2]

Strategy

Thesis locked, vertical chosen, channels mapped.

Deliverables (5)

▸ICP doc + outcome claim signed
▸Vertical hypothesis locked
▸AEO + LLM citation baseline
▸LinkedIn + X + YouTube channel mix
▸Founder voice extracted

PHASE 02[WEEK 3-6]

Production

Founder demos, customer interviews, vertical arcs in production.

Deliverables (5)

▸Founder podcast scoped + booked
▸Customer interview series shipping
▸Vertical-deep-dive long-form arcs
▸Demo cadence operational
▸AEO + schema graph live

PHASE 03[WEEK 6-10]

Distribution

30+ assets per long-form, LinkedIn-primary buyer reach.

Deliverables (5)

▸LinkedIn buyer-cuts shipping weekly
▸X technical-adopter cuts shipping
▸YouTube full demos as receipts
▸Pavilion + SaaStr cadence + ecosystem
▸Vertical-community syndication

PHASE 04[WEEK 10-13]

Settlement

Sourced inbound, ledger reported, scale call clear.

Deliverables (5)

▸Weekly audit-ledger receipt
▸Pipeline attributed to ledger
▸Demo-request volume tracked
▸Buyer LLM citation share reported
▸Scale-up or scale-down decision

What counts on the SaaS pipeline ledger

What countson the weekly receipt.

A SaaS engagement is only working when four signals hold every week. Demo proof replayed by named buyers, pipeline traceable to a specific arc, buyer recall lift inside the vertical cluster, and a compounding asset library that pays forward. MQL volume without demo-request traceability does not count. The audit ledger writes the four signals down on Friday with the operator signature.

Active check · DEMO PROOF

1 / 4Signals the audit ledger checks every Friday. Demo proof, pipeline trace, buyer recall, compound asset.

01 DEMO PROOF

Founder demo cuts replayed by named buyers before the sales call.

DEMO PROOF

LinkedIn buyer-cuts and YouTube full demos surface in pre-call replay. Sales sees the heat-map; the demo conversation starts at the second question, not the first.

fk_audit · qv_check_01

rule · Founder demo cuts replayed by named buyers before the sales call.

PIPELINE TRACE

Demo requests, design-partner applications, expansion-revenue conversations. All traceable to a specific arc, asset, or AEO citation, not last-touch noise.

fk_audit · qv_check_02

rule · Sourced inbound attributable to the operator-owned narrative.

BUYER RECALL

Mention tracking on LinkedIn, vertical communities (Pavilion, SaaStr, RevOps Co-op), buyer LLM citations. Recall is the leading indicator of pipeline that the ledger surfaces before pipeline shows up.

fk_audit · qv_check_03

rule · Category recall lift inside the vertical buyer cluster.

COMPOUND ASSET

Every asset shipped this quarter remains a discoverable receipt next quarter. AEO citations carry over. Customer interviews recompile into vertical arcs. The library is yours to keep.

fk_audit · qv_check_04

rule · Owned long-form library + AEO citations + customer arcs that pay forward.

Counts on the receipt
Doesn't count

Outcomes the SaaS engagement unlocks

Pipeline, recall,
and a real scale call.

Three SaaS campaigns across PLG, hybrid sales-assisted, and vertical SaaS. FORKOFF operators who owned the spine, scoped the long-form layer, and reported a weekly receipt the founder could read in two minutes. Read the longer write-ups inside our case-study hub.

3×

Qualified inbound lift inside 60 days on a Pre-Series-A PLG SaaS install. Replaced a $40K monthly paid retainer with embedded FORKOFF execution.

90

Days from kickoff to mid-market design partners signed on a hybrid sales-assisted SaaS. Founder Q&A series + customer arcs + vertical clipping.

6 mo

Category recall locked for a legal-AI vertical SaaS via owned long-form.

OWNED

You keep raw footage, edits, clips, masters, and audience graph.

" " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " "

Operator note · Series B SaaS founder

“

FORKOFF locked the Featured circuit in week one. By week three the Wall Street narrative was carrying the demo and the RIA buyer was replaying clips before booking.

Founder · NDA-cleared placeholder

Series B B2B SaaS

14dFirst long-form to AEO citation

Comparison

FORKOFF SaaS engagement vs the alternatives.

Three routes to B2B SaaS pipeline durability. Match the engagement to your stage, your capital structure, and your willingness to commit to outcome-priced reporting before picking. Generic SaaS demand-gen agencies and DIY headcount both lose on speed-to-first-asset and audit-ledger transparency.

Feature	FORKOFF SaaS engagementEmbedded · outcome-priced · founder-led demo distribution	Generic SaaS demand-gen agencyHourly retainer · paid + gated content default	DIY in-house teamFull headcount · 6-month assembly	Generic SaaS agencyTemplated playbook · same cadence regardless of category or buyer
Pipeline driver	Founder authority + demo cadence + qualified-view audit ledger	Paid clicks + gated whitepapers + webinar scripts	Hire 4-6 people, build the playbook from scratch over 6+ months	Reused webinar funnel + gated ebook the agency runs for every other SaaS account
Buyer trust source	Founder-led demos plus customer outcome stories live on LinkedIn and YouTube	Logo walls, gated reports, generic case-study PDFs	Depends on the senior hires you can land in 90 days	Stock case-study format the agency repurposes across the roster
Channel mix	LinkedIn primary plus X plus YouTube plus founder podcast plus AEO citation	LinkedIn ads plus sponsored email plus paid search	Whatever the new VP of Marketing prefers	Same LinkedIn + email + paid search recipe regardless of category
Engagement model	Embedded retainer, outcome-priced on qualified inbound and pipeline lift	Hourly retainer, output-priced on MQL count and impressions	Salary + equity + benefits + ramp + tenure variance	Flat retainer priced on deliverable count, not buyer outcome
Speed to first asset	First founder long-form in market by day 14	Week 8 first generic blog post live	Roughly 90-180 days, gated on hiring closing	Week 6, recycled from the agency template library
Volatility risk	Compounding owned distribution. Ad-spend independent. Survives algorithm shifts	Paid spend equals pipeline. Ad pause equals pipeline collapse	Tenure variance. Roadmap re-litigated every senior hire	Account churns to the next vertical-of-the-quarter on the roster
Reporting surface	Weekly audit-ledger receipt on qualified views, sourced inbound, demo-request volume	Monthly dashboard. Pixel-tracked impressions and last-touch MQL credit	Quarterly board deck. Vanity metrics during ramp	Slide deck of vanity metrics, light on per-buyer attribution

SaaS engagement plans

Three routesfor B2B SaaS companies.

Foundation, retainer, or executive seat. Match the engagement to the SaaS stage. By application, capped at 5 per quarter.

Marketing Foundation

Positioning plus ICP grid plus voice canon

$5-10k/project

Positioning statement
3-5 ICP grid
Voice canon doc
Channel-fit table
Notion deliverable

Apply for Foundation

Most picked

Fractional CMO

Embedded retainer plus operator seat

$15-30k/qtr

Embedded operator
Audit ledger weekly
AEO plus founder cadence
Quarterly scale call
Pipeline traceability

Apply for Fractional CMO

Founder Funnel

Personal-brand axis plus founder-led sales

$10-20k/qtr

Founder authority arc
Long-form layer
AEO citation work
30/60/90 cadence
Friday receipt

Apply for Founder Funnel

Note ·Pilot floor $2-5k applies to the first cycle. Engagements scope-locked, not retainer guesswork.

SaaS engagement fit diagnostic

Strong fit when 4+ are true.
Skip when any disqualifier fires.

Who you are

›Shipping a B2B SaaS product with paying customers (any stage from PLG to enterprise)
›Founder willing to spend 90 minutes per week on the long-form layer
›Real product running with measurable outcome stories from at least one customer
›Commercial moment in the next 90 days (raise, GA, vertical launch, partnership, expansion)
›Cares about pipeline durability and AEO citation share, not just ad-spend ROI
›Already producing content but pipeline contribution and buyer-LLM citation are unclear

What FORKOFF delivers

›Embedded operator who owns the narrative spine and runs weekly cadence with the founder
›Founder demo distribution + vertical-arc clipping + AEO citation work plugged in behind the seat
›30/60/90 plan signed in week one with the audit-ledger baseline captured
›LinkedIn-primary buyer cuts + X technical cuts + YouTube full demos + founder podcast
›Weekly audit-ledger receipt against qualified views, sourced inbound, and category recall
›Routes to /services/fractional-cmo, /services/founder-funnel, /services/marketing-foundation, /services/answer-engine-optimization, /services/devrel based on the SaaS stage

Not the right fit

×Pre-product or pre-revenue SaaS with no funded path to first paying customer in 12 months
×Founders who will not commit 90 minutes per week to the long-form layer
×Pure paid acquisition mandates with no narrative or owned-distribution work
×Operators who treat marketing as MQL-volume engine, not pipeline compounding
×D2C consumer apps, e-commerce, or heavily regulated industries outside B2B SaaS

Apply for the engagement

$2-5k pilot floor · routes to fractional CMO, founder funnel, AEO, foundation, DevRel

FORKOFF runs the SaaS engagement as an embedded retainer with the FORKOFF execution stack plugged in behind it. By application, capped at 5 engagements per quarter, selective on ICP. Pilot floor is $2,000 to $5,000 depending on the service stack chosen. Most SaaS teams route into a Marketing Foundation project, a Fractional CMO retainer, a Founder Funnel engagement, an AEO retainer, or a DevRel engagement after the diagnostic.

01Sandbox
02Engagement
03Compound

By application

Apply for the engagement

Markets we run this in

B2B SaaS engagements run where the buyer concentration sits. We seat the founder cadence inside New York for the procurement-heavy buyer, then route European pipeline through London GTM once the SaaS spine is shipping weekly.

Related lanes

Sister ICPsand routing services.

01 / 03Open

AI Startups

Sister AI lane. AI-native company axis.

02 / 03Open

Dev Tools

Adjacent ICP. Developer-anchored SaaS lane.

03 / 03Open

Fractional CMO service

Embedded operator seat for B2B SaaS.

Frequently asked questions

Demand-gen agencies sell paid clicks, gated content, and webinar scripts. FORKOFF sells founder-led demo proof, owned long-form, AEO citation, and clipping-led distribution. The pipeline that comes through FORKOFF compounds and survives ad-spend volatility. Generic demand-gen pipeline collapses the moment paid pauses.

Engagements run $5,000 to $50,000 per quarter depending on the service stack chosen. Pilot floor is $2,000 to $5,000. Common shapes are a Marketing Foundation project ($5-10K fixed scope, 4-6 weeks), a Fractional CMO retainer ($5-8K per month, 90-day minimum), or a Founder Funnel engagement ($4-7K per month). All by application, capped at five engagements per quarter, scaleable up or down at quarter end.

AEO citation work is a standard layer of the SaaS engagement. Schema graph, answer-first long-form copy, llms.txt publication, and per-LLM citation tracking on category queries (ChatGPT, Perplexity, Gemini, Claude). Traditional SEO content production stays with the in-house team or a specialist; we coordinate the long-form spine so podcast, demos, founder posts, and SEO landing pages reinforce one capability claim.

The brand line

Stop renting clicks.
Compound the pipeline.

30/60/90 cadence. First founder long-form by day 14. AEO citation work running from week two. Audit-ledger receipt from week six. Built for B2B SaaS that needs durable pipeline plus buyer-LLM citation, not ad-spend dependence. Pair the seat with Fractional CMO, Founder Funnel, Marketing Foundation, Answer Engine Optimization, or DevRel depending on your SaaS stage. Browse all FORKOFF ICPs if SaaS is not the closest fit.

Talk to FORKOFF

Browse all services

From the FORKOFF blog

Receipts, deep dives, and playbooks.

Read all

ETH NYC 2026 Activation Playbook: The 3-Week Motion

ETH NYC 2026 hits June 8 to 14 (ETHConf + ETHGlobal NY). The 3-week activation playbook that lifted sponsor day-30 dev activations 8.9x across 11 audited teams.

By FORKOFF

Read

How to Clip on Twitch: Desktop, Mobile, OBS, and Vertical Re-Cuts

Step-by-step Twitch clipping for desktop, mobile, and OBS plus the vertical re-cut workflow that earns qualified views off-platform.

By Forkoff Team

Read

Best AI Video Editor 2026: 9 Tools Ranked Honestly

Compare the 9 best AI video editors of 2026 on pricing, qualified-view economics, audit ledger, and ICP fit. Apply now to test the managed lane.

By Forkoff Team

Read

Pricing the qualified view

From feature factory
to category share retainer.

What countson the weekly receipt.

Feature

FORKOFF SaaS engagementEmbedded · outcome-priced · founder-led demo distribution

Generic SaaS demand-gen agencyHourly retainer · paid + gated content default

DIY in-house teamFull headcount · 6-month assembly

Generic SaaS agencyTemplated playbook · same cadence regardless of category or buyer

Pipeline driver

Founder authority + demo cadence + qualified-view audit ledger

Paid clicks + gated whitepapers + webinar scripts

Hire 4-6 people, build the playbook from scratch over 6+ months

Reused webinar funnel + gated ebook the agency runs for every other SaaS account

Buyer trust source

Founder-led demos plus customer outcome stories live on LinkedIn and YouTube

Logo walls, gated reports, generic case-study PDFs

Depends on the senior hires you can land in 90 days

Stock case-study format the agency repurposes across the roster

Channel mix

LinkedIn primary plus X plus YouTube plus founder podcast plus AEO citation

LinkedIn ads plus sponsored email plus paid search

Whatever the new VP of Marketing prefers

Same LinkedIn + email + paid search recipe regardless of category

Engagement model

Embedded retainer, outcome-priced on qualified inbound and pipeline lift

Hourly retainer, output-priced on MQL count and impressions

Salary + equity + benefits + ramp + tenure variance

Flat retainer priced on deliverable count, not buyer outcome

Speed to first asset

First founder long-form in market by day 14

Week 8 first generic blog post live

Roughly 90-180 days, gated on hiring closing

Week 6, recycled from the agency template library

Volatility risk

Compounding owned distribution. Ad-spend independent. Survives algorithm shifts

Paid spend equals pipeline. Ad pause equals pipeline collapse

Tenure variance. Roadmap re-litigated every senior hire

Account churns to the next vertical-of-the-quarter on the roster

Reporting surface

Weekly audit-ledger receipt on qualified views, sourced inbound, demo-request volume

Monthly dashboard. Pixel-tracked impressions and last-touch MQL credit

Quarterly board deck. Vanity metrics during ramp

Slide deck of vanity metrics, light on per-buyer attribution

Frequently asked questions

Stop renting clicks.
Compound the pipeline.

Marketing that compoundsthe pipeline.

Why most B2B SaaSmarketing engagements stall.

From feature factoryto category share retainer.

Audit.Foundation.Distribute.Settle.

Audit

Foundation

Distribute

Settle

Run the audit before any retainer.

Paid spend rents pipeline.Founder authority compounds it.

Three numbers that decideif a SaaS engagement compounds.

Three SaaS campaigns.Three audit-ledger receipts.

PLG activation lift, 60 days

ABM pipeline win, 90 days

AEO citation, 30 days

Four phases. Twentydeliverables behind the seat.

Deliverables (5)

Deliverables (5)

Deliverables (5)

Deliverables (5)

What countson the weekly receipt.

DEMO PROOF

PIPELINE TRACE

BUYER RECALL

COMPOUND ASSET

Pipeline, recall,and a real scale call.

3×

90

6 mo

OWNED

FORKOFF SaaS engagement vs the alternatives.

Three routesfor B2B SaaS companies.

Marketing Foundation

Fractional CMO

Founder Funnel

Strong fit when 4+ are true.Skip when any disqualifier fires.

$2-5k pilot floor · routes to fractional CMO, founder funnel, AEO, foundation, DevRel

Sister ICPsand routing services.

AI Startups

Dev Tools

Fractional CMO service

Frequently asked questions

Stop renting clicks.Compound the pipeline.

Receipts, deep dives, and playbooks.

ETH NYC 2026 Activation Playbook: The 3-Week Motion

How to Clip on Twitch: Desktop, Mobile, OBS, and Vertical Re-Cuts

Best AI Video Editor 2026: 9 Tools Ranked Honestly

Marketing that compoundsthe pipeline.

Why most B2B SaaSmarketing engagements stall.

From feature factoryto category share retainer.

Audit.Foundation.Distribute.Settle.

Audit

Foundation

Distribute

Settle

Run the audit before any retainer.

Paid spend rents pipeline.Founder authority compounds it.

Three numbers that decideif a SaaS engagement compounds.

Three SaaS campaigns.Three audit-ledger receipts.

PLG activation lift, 60 days

ABM pipeline win, 90 days

AEO citation, 30 days

Four phases. Twentydeliverables behind the seat.

Deliverables (5)

Deliverables (5)

Deliverables (5)

Deliverables (5)

What countson the weekly receipt.

DEMO PROOF

PIPELINE TRACE

BUYER RECALL

COMPOUND ASSET

Pipeline, recall,and a real scale call.

3×

90

6 mo

OWNED

FORKOFF SaaS engagement vs the alternatives.

Three routesfor B2B SaaS companies.

Marketing Foundation

Why most B2B SaaS
marketing engagements stall.

From feature factory
to category share retainer.

Paid spend rents pipeline.
Founder authority compounds it.

Four phases. Twenty
deliverables behind the seat.

Pipeline, recall,
and a real scale call.

Strong fit when 4+ are true.
Skip when any disqualifier fires.

Stop renting clicks.
Compound the pipeline.

Why most B2B SaaS
marketing engagements stall.

From feature factory
to category share retainer.

Paid spend rents pipeline.
Founder authority compounds it.

Four phases. Twenty
deliverables behind the seat.

Pipeline, recall,
and a real scale call.

Strong fit when 4+ are true.
Skip when any disqualifier fires.

Stop renting clicks.
Compound the pipeline.