


AI editing tool vs managed qualified-view distribution.
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| Feature | FORKOFF ClippingManaged outcome agency | CaptionsAI editing + captions SaaS |
|---|---|---|
| Operating model | Managed distribution agency. | Self-serve AI editing SaaS. |
| Pricing denominator | $0.003 per qualified view (CPQV). only views that pass all four checks. | Raw CPM or tool subscription; no qualification denominator. |
| Production focus | Clipper roster shipping campaign-fit clips. | AI-driven editing, captions, eye-contact, creator avatars. |
| Audit trail | Append-only ledger, exportable CSV/JSON, per-view reason codes. | Dashboard counts; no per-view audit trail. |
| Best for | Brand-side distribution + qualification. | Creator-side production polish. |
Captions edits the clip. FORKOFF distributes the clip and qualifies the view. Different layers in the same pipeline.
The qualification ledger changed how we report to the board. Real attention, verified weekly, not dashboard vanity.
Growth lead
Growth Lead, AI Infrastructure Startup

Spencer Pratt: 2 clipping campaigns, $30K spend, 25M views. First celebrity to itemize the budget. FORKOFF benchmarks: $0.003 CPQV vs $0.0012 raw CPV.

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