What is an AEO agencyAn AEO agency is a managed service that gets a brand named inside the answers AI engines generate, rather than the blue links classic SEO chases. The work covers structured answer blocks, FAQ and schema markup, llms.txt, and citation-routing across ChatGPT, Perplexity, Claude, and Google AI Overviews. The goal is direct: when a buyer asks an engine "what is the best tool for X," the agency's client is the brand the engine repeats and cites.
How is an AEO agency different from an SEO agency? An SEO agency optimizes for a ranked position on a results page a buyer still has to click. An AEO agency optimizes for the synthesized answer the engine reads aloud, where there is no page to rank and only one or two brands get named. The two overlap on clean structure and authority, but the target surface and the measurement are different. For how AEO sits next to generative engine optimization, the AEO vs GEO guide draws the surface, tactic, and measurement line, and our breakdown of how AI Overviews rank brands shows the signals an AEO agency actually engineers.