PHASE 01[PRE-EVENT]
01
Narrative + intros
Founder narrative locked T-30 to T-7.
Deliverables (3)
- ▸T-30 to T-7
- ▸30-account cluster
- ▸Vertex AI intro engineering
Event activation · Google Cloud Next 2027 · Las Vegas · AI/ML platform + GenAI infrastructure + cloud-native B2B SaaS▸ Event in--d·--h·--m·--s
The Google Cloud Next activation that shipsqualified pipeline.
FORKOFF Google Cloud Next activation is a 14-day operating cycle for AI/ML platform founders, GenAI infrastructure teams, and cloud-native B2B SaaS founders shipping into the Vertex AI, BigQuery, and GKE buyer cluster in Las Vegas. Pre-event narrative, on-site cadence at Mandalay Bay, post-event compounding, audit-tracked outcomes.
Apr 13-15, 2027Next dates
Las Vegas, NVCity
30,000+Attendance (2025)
100+ across StripSide events
▸ The wedge
Most teams pay by application for a Mandalay Bay booth and an Innovators Hive slot. Some host a Strip-side dinner and bounce. FORKOFF runs the Cloud Next week as a 14-day operating cycle.
Google Cloud Next circuit · 2027
AI/ML platform founders, GenAI infrastructure teams, and Google Cloud ecosystem operators on the FORKOFF Cloud Next radar.
Google CloudVertex AIBigQueryGKEAnthosGeminiCloud RunSnowflakeDatabricksMongoDBConfluentHashiCorpDatadogStripeCloudflareGitLabPagerDutyPineconeLangChainWeaviateGoogle CloudVertex AIBigQueryGKEAnthosGeminiCloud RunSnowflakeDatabricksMongoDBConfluentHashiCorpDatadogStripeCloudflareGitLabPagerDutyPineconeLangChainWeaviate
Anonymized post-engagement. Names surfaced are Google Cloud Next 2025 ecosystem operators FORKOFF either ran intros into or co-attended Innovators Hive sessions with.
19Flagship event weeks in 2026
4 layersPre-event, on-site, post-event, distribution
3 tiersPer-event activation band (Lite, Standard, Full)
WeeklyAudit ledger cadence
Why activate at Google Cloud NextFour reasons Cloud Next is the highest-leverage
Four reasons Cloud Next is the highest-leverage
AI/ML platform week of the year.
The Google Cloud ecosystem compounds in ways no other cloud-conference week does. 30k attendees plus Innovators Hive density plus AI/ML platform concentration inside one 3-day Vegas window.
30,000+
AI/ML platform founders + GenAI infrastructure teams concentrated across Mandalay Bay plus the Innovators Hive plus the Strip side-event web.
3 days
Vertex AI buyers, BigQuery operators, and GKE platform-engineering teams all in-market across the same 72-hour window.
100+
Side events make Google Cloud ecosystem operators reachable in 30-person rooms.
30 days
AI/ML Twitter and Cloud Next press cluster compound on residual.
Cloud Next intel · the Vegas room you are activating into
What Google Cloud Next 2027 actually looks like.
The week breaks into a Mandalay Bay main-stage cluster, an Innovators Hive circuit, and a Strip side-event web running parallel. Activating well means picking the right stripe of the week.
Date + venue
Apr 13-15, 2027
Main stage at the Mandalay Bay Convention Center (Bayside ABCD + Lagoon halls). Thomas Kurian keynote at the Mandalay Bay Events Center. Innovators Hive at the Mandalay Bay South Convention Center. Tour de Cloud Next dinners across The Strip.
Expected attendance
30,000+ in 2025: 38% AI/ML platform + GenAI infrastructure teams, 26% cloud-native B2B SaaS founders + product leaders on GCP, 22% Vertex AI / BigQuery / GKE buyers + enterprise IT, 14% press + analysts + KOLs.
AI/ML platform + GenAI infrastructure38%
Cloud-native B2B SaaS on GCP26%
Vertex AI / BigQuery / GKE buyers22%
Press + analysts + KOLs14%
Key tracks
Where the buyer-relevant rooms live. Pick 2 max for any single activation week.
Vertex AIBigQueryGKE + AnthosCloud SecurityGenAI + GeminiData + Analytics
FORKOFF receipts at Cloud Next
Two prior cycles run on the FORKOFF audit ledger. AI/ML platform pre-launch, GenAI infrastructure narrative. Both ledger entries delivered within T+30 of close.
2 prior activationsT+30 ledger closeVertex AI-aware comms
Operating weekFrom a Mandalay Bay booth and a stack of swag
From a Mandalay Bay booth and a stack of swag
to compounded AI/ML platform pipeline.
Three days across the Mandalay Bay main floor, the Innovators Hive circuit, and the Vegas Strip side-event web. Pre-event narrative, daily on-site cadence, post-event clip cascade. One operator carries every phase. Every phase closes with a verified entry.
Visual ledger
Three days of operating cadence across Mandalay Bay, the Innovators Hive, and the Strip side-event web.
Google Cloud Next activation · 4 layers × deliverablesEvery motion
Every motion
across four layers.
PHASE 02[EVENT WEEK]
02
Cadence + side events
Daily founder posts from Mandalay Bay, Wed-Fri of Cloud Next week.
Deliverables (3)
- ▸Daily cadence
- ▸Tour de Cloud Next dinner
- ▸On-site clipping
PHASE 03[ON-SITE]
03
KOL + clips
On-site AI/ML platform KOLs, Vertex AI ecosystem voices, and Cloud Next analyst operators activated through bot-screened placements.
Deliverables (3)
- ▸KOL placement
- ▸Podcast recording
- ▸Real-time clips
PHASE 04[POST-EVENT]
04
Compound + ledger
Clip cadence compounds T+1 to T+30.
Deliverables (3)
- ▸T+1 to T+30
- ▸qualified-pipeline record
- ▸Compounding distribution
Activation timelineThe 90-day operating cycle, week by week.
The 90-day operating cycle, week by week.
Operating cadence.
Strategy 12 weeks out. Production 4 weeks out. Execution event week. Compounding 30 days post. Each phase closes with a verified entry.
StrategyProductionExecutionCompounding
Event-week cadence
Google Cloud Next 2027 week-of cadence (recommended).
Sample schedule for a Standard-tier engagement. Tier-specific deliverables shown in the next section.
| Day | Date | Motion | FORKOFF owns |
|---|---|---|---|
| Mon (D-1) | Apr 12, 2027 | Land in Vegas · pre-event Tour de Cloud Next Strip-side dinner setup | Venue + invite list + intro choreography |
| Tue | Apr 13 | Opening day attendance · founder posts from Mandalay Bay main floor | Daily post + on-site clip cadence |
| Wed | Apr 14 | ICP-account 1:1 meetings · Innovators Hive attendance | Meeting calendar + Vertex AI intro routing |
| Thu | Apr 15 | FORKOFF side event (AI/ML platform roundtable / panel / dinner) | Production + KOL invites + recording |
| Fri | Apr 16 | On-site podcast recording day · 3-4 founder + AI platform partner interviews | Studio + production + same-week clip pipeline |
| Sat | Apr 17 | KOL placements live · partnership-conversation closes | KOL proof + per-post tracking |
| Sun | Apr 18 | Founder thread recap of week · AI/ML Twitter cluster reciprocation | Thread craft + cluster activation |
| Mon (D+6) | Apr 19 | Departure · post-event clip cascade live | Distribution sequencing + weekly verified proof |
Outcomes from Cloud Next lanesReal outcomes from
Real outcomes from
real AI/ML platform activations.
3x
Vertex AI buyer pipeline from Innovators Hive positioning and on-site AI/ML roundtable conversion.
2 days
First clips live 48 hours into Cloud Next. Post-event cadence targets the GCP developer community for 45 days.
3
Vegas venues activated for side-event recordings. Full Vertex, Gemini, and GCP partner cluster coverage.
OWNED
Every recording, clip, and Vertex-buyer intro list stays with the founder at engagement end.
Fit map · Cloud Next activation ICPFor founders. Run a Cloud Next activation that compounds
For founders. Run a Cloud Next activation that compounds
without paying by application for a Mandalay Bay booth fee.
Who you are
- ›Series A-D AI/ML platform SaaS founder selling into AI engineers, GenAI infrastructure teams, and platform-engineering buyers on GCP
- ›GenAI infrastructure founder shipping vector DBs, model serving, RAG platforms, agent frameworks, or evals tooling that integrates with Vertex AI
- ›Cloud-native B2B SaaS founder building on GCP (Vertex AI, BigQuery, GKE, Anthos) needing pipeline acceleration through Cloud Next
- ›Founder open to spending the operating week in Las Vegas (not parachuting in for one Thomas Kurian keynote)
What FORKOFF delivers
- ›14-day pre-event narrative engineering across 30 ICP accounts (AI/ML platform founders + GenAI infrastructure teams + Vertex AI buyers + BigQuery operators)
- ›Daily on-site cadence Wed-Fri of Cloud Next week + Tour de Cloud Next Strip-side dinner + AI/ML platform roundtable production
- ›AI/ML Twitter + Vertex AI ecosystem + Cloud Next analyst KOL stack activated through bot-screened placements with per-post tracking
- ›T+30 verified proof close with Google-Cloud-ecosystem-sourced pipeline report tied back to every qualified-view check
Not the right fit
- ×Pure AWS-only SaaS without GCP overlap. Cloud Next activation needs a Google Cloud product to anchor on
- ×Brands that just want a by application booth + logo on a Mandalay Bay banner
- ×Anyone expecting one Thomas Kurian keynote to convert without 14 days of pre-event narrative + 3 days on-site
- ×Teams unwilling to commit to a 90-day operating cycle (T-30 to T+30) around the event
Sandbox · 14 days
by application Cloud Next lite pilot, with the qualified-intro list delivered pre-Vegas.
14-day pre-event narrative + 30-account AI/ML platform ICP map + qualified-intro list shipped before you land in Vegas. If we do not deliver the intro list inside 14 days, the by application comes back.
Apply for the by application Cloud Next pilot
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Client receipts
What operators say after the engagement.
“BrandBrandPartnerBrand
The qualification ledger changed how we report to the board. Real attention, verified weekly, not dashboard vanity.
G
Growth lead
Series A, 2026, AI infrastructure startup
We went from guessing pipeline attribution to seeing it in a weekly audit ledger. Finance signed off on the next quarter before the first one ended.
M
Marketing director
Mid-market, 2026, B2B SaaS platform
FORKOFF ran our conference activation across three cities in one quarter. Side events, content capture, post-event distribution. One operator, one ledger.
H
Head of events
Three cities, one quarter, DevTools company
Geo-routing pulled the campaign out of single-market mode. India and Southeast Asia carried the qualified attention count. The unit cost dropped by two thirds.
C
Campaigns lead
India + SEA launch, Q1 2026, Consumer tech brand
99.71%Sustained legitimacy rate
3.4xRetained attention vs prior agency
250+Qualified introductions
4.2MQualified views in 14 days
Featured engagements
LITE ACTIVATION · BY APPLICATION · 5 ENGAGEMENTS PER QUARTER
by application
Lite activation floor
by application Cloud Next Lite activation. Single-track pre-event AI/ML platform narrative or Strip-side dinner.
Two weeks of pre-event narrative + 30-account AI/ML platform cluster activation + Cloud Next-specific intro engineering. You leave with a verified record of qualified intros surfaced before you land in Vegas. Lite tier scopes a single track. Selective on ICP, capped per quarter.
Single-track entry tierverified-proof reportingpairs with Standard or Full upgrade
Activation vs the alternatives
How a FORKOFF Google Cloud Next activation compares.
Three ways a team can show up at Google Cloud Next: a FORKOFF activation, a DIY booth bought through a sponsor package, or a traditional PR firm on retainer. Each is scored on the same 5 dimensions buyers ask about, from the pricing model and the pre-event narrative to the proof you get back after the week. No tier shell games, no asterisks.
← scroll horizontally to see more →
| Feature | FORKOFF activationOutcome-priced | DIY booth + sponsorLogo on banner | Traditional PR firmPress retainer |
|---|---|---|---|
| Pricing model | Outcome-priced. Per-event commit. by application tier band. | Booth fee plus AV plus founder hours. Often by application plus before any sourced GCP lead. | Monthly retainer regardless of event outcome. monthly retainer, by application. |
| Pre-event narrative | 30-day AI/ML platform cluster activation plus 30-account GenAI infrastructure intro engineering | Tweet announcing booth number a week before | Press release embargoed until Thomas Kurian keynote day |
| On-site cadence | Daily founder posts, Tour de Cloud Next dinner, Innovators Hive panel, KOL placements, podcast recordings | Founder behind a Mandalay Bay podium, hopes the right Vertex AI buyer walks past | Press wrangling around the keynote, no operating cadence on-site |
| Post-event compounding | 30-day clip cascade plus qualified-pipeline record sourced from Google Cloud ecosystem | Folder of phone photos and a Slack debrief from a LAS flight home | Coverage clipping report, often disconnected from AI/ML platform pipeline |
| Qualified-view proof, audited | Signed by operator, qualified-pipeline math, T+30 close | Whatever the founder remembers from the Mandalay Bay main hall | Vanity coverage report, no pipeline math |
Activation tiers
Google Cloud Next 2027 activation tiers.
All tiers carry the verified record + qualified-pipeline reporting. Tier scales scope, not philosophy.
3 tiersLite · Standard · Full
5/quarterEngagements per cycle
By applicationSelective on ICP
Lite
by application
- Pre-event narrative lock + 14-day AI/ML platform cluster activation
- Daily founder posts during Cloud Next week (drafted by FORKOFF, founder approves)
- 1 podcast recording on-site (founder interview)
- 6 clips post-event distributed across X / TikTok / Reels / Shorts
- Weekly Slack-delivered weekly proof
Recommended
Standard
By application
- Everything in Lite, plus:
- 1 FORKOFF-produced side event (Tour de Cloud Next Strip-side dinner / panel / AI/ML platform roundtable)
- 3-4 podcast recordings on-site (founder + AI platform partners + Vertex AI ecosystem guests)
- 12-18 clips post-event across all surfaces
- Bot-screened KOL placement (1 placement matched to your ICP)
- Intro engineering on 30 ICP accounts attending Cloud Next
- Post-event qualified-pipeline record T+30 days
Full
By application
- Everything in Standard, plus:
- Multi-stop side-event tour (3 events across the week including Innovators Hive adjacency)
- 5+ podcast recordings on-site (founder + AI/ML platform partners + Vertex AI ecosystem + AI/ML Twitter voices)
- 24-36 clips post-event across all surfaces
- 3-5 bot-screened KOL placements (AI/ML Twitter + Vertex AI ecosystem + Cloud Next analysts + GenAI infrastructure)
- Intro engineering on 60 ICP accounts (extended pre-event window)
- AI/ML platform roundtable production for enterprise GenAI infrastructure buyers
- Post-event qualified-pipeline record T+60 days
- 1 dedicated FORKOFF operator on-site for the full week
More events on the FORKOFF roster
Other activation weeks. Same operator. Same proof.
Microsoft Ignite 2026
Nov 2026 · San Francisco · Standard tier by application
AWS re:Invent 2026
Dec 2026 · Las Vegas · Standard tier by application
RSA Conference 2026
Apr 2026 · San Francisco · Standard tier by application
DEF CON 2026
Aug 2026 · Las Vegas · Standard tier by application
SaaStr AI Annual 2026
May 2026 · San Mateo · Standard tier by application
FAQ · 7 questions
Frequently asked questions
What is Google Cloud Next 2027?
Google Cloud Next is Google's flagship cloud conference, anchored at Mandalay Bay in Las Vegas each spring. The 2025 edition drew 30,000+ attendees across Mandalay Bay main floor plus 100+ side events organized by Vertex AI ecosystem partners, BigQuery operators, and GKE platform-engineering teams. Google Cloud Next 2027 runs April 13 to 15, 2027 at the Mandalay Bay Convention Center in Las Vegas (confirmed on the official Google Cloud events FAQ). The room is the highest-density gathering of AI/ML platform founders, GenAI infrastructure teams, Vertex AI buyers, and cloud-native B2B SaaS founders building on GCP in the world.
Why hire FORKOFF for Google Cloud Next activations?
Most teams pay for a Mandalay Bay booth and hope the right Vertex AI buyer walks past. The FORKOFF activation is a 14-day operating cycle: pre-event narrative + 30-account AI/ML platform intro engineering, on-site cadence + Tour de Cloud Next dinner + KOL placement, post-event clip cascade + qualified-pipeline record. Same operator, same dashboard, audit-tracked outcomes. Specifically tuned for AI/ML platform founders, GenAI infrastructure teams, and cloud-native B2B SaaS founders shipping into the Vertex AI, BigQuery, and GKE buyer cluster.
How much does a Cloud Next activation cost?
Three tiers: Lite tier (single-track pre-event AI/ML platform narrative or on-site Vegas dinner or side-event slot), Standard tier (recommended, full week-of presence), Full tier (sponsor-grade with side events + Innovators Hive adjacency + AI/ML platform roundtable production). All tiers carry the verified record + qualified-pipeline reporting. Reference point: a Mandalay Bay booth fee runs at standard sponsor rates plus AV and staff costs.
Do you produce side events at Google Cloud Next?
Yes. Standard + Full tiers include FORKOFF-produced side events at Strip-side venues (Tour de Cloud Next dinner, AI/ML platform roundtable, GenAI infrastructure panel, founder talk format). We handle venue, invite list, KOL outreach, and on-site recording. Side events are the highest-leverage on-site moment. 30 right Vertex AI buyers in one Strip-side room beats 30,000 random attendees at Mandalay Bay main hall.
How does FORKOFF work with the Google Cloud ecosystem and Vertex AI partners?
Our Full tier includes a Vertex AI ecosystem adjacency layer for AI/ML platform partner announcements and GCP Marketplace listing-day pipeline. We coordinate with the founder's Google Cloud Partner rep before any pre-event narrative goes live, route 30-account intros across AI engineers and GenAI infrastructure teams who buy on GCP, and structure side events so Google Cloud ecosystem partners can participate in pipeline-acceleration conversations. Critical for AI/ML platform founders who treat Cloud Next as the budget-anchor week for Vertex AI partnership decisions.
How does the post-event clip cadence work?
Every podcast recorded on-site feeds the clipping pipeline at clips.forkoff.xyz. One 60-minute recording produces 8-12 cross-platform clips (X / TikTok / Reels / Shorts), distributed over the 30 days following Cloud Next. Each clip is tracked in the qualified-view record and reported in the T+30 audit close. The post-event cadence is what compounds the week's investment. For Cloud Next specifically, the AI/ML Twitter cluster (Vertex AI partners + BigQuery operators + GenAI infrastructure analysts) keeps the residual attention curve elevated.
Can FORKOFF run activations at events outside Google Cloud Next?
Yes. Google Cloud Next is one of 12 plus events on the FORKOFF event roster. AWS re:Invent, Microsoft Ignite, RSA Conference, DEF CON, SaaStr Annual, NeurIPS, Dreamforce, HubSpot Inbound. Each event has its own activation page with cadence + tier pricing tuned to the event format and ICP. AI/ML platform, GenAI infrastructure, and B2B SaaS ICPs map cleanly across events; see /for/saas-companies and /for/ai-startups for ICP-side detail.
Related FORKOFF surfaces
Where Cloud Next activations compound in your stack.
AI startups
Beyond Cloud Next week. AI-side ICP playbook for AI/ML platform founders and GenAI infrastructure teams.
SaaS companies
Beyond Cloud Next week. SaaS-side ICP playbook for cloud-native B2B founders building on GCP.
Founder funnel
Pre-event narrative + intro engineering across 30 ICP accounts attending Cloud Next.
Founder podcast
On-site podcast recording day during Cloud Next week. Studio + crew booked at Strip-side partner venue.
KOL marketing
Bot-screened AI/ML Twitter + Vertex AI ecosystem KOL placements during Cloud Next week.
Events roster
Browse the full 2026 events roster across Web3, AI/ML, and B2B SaaS.
As Featured In
Full press shelf- DA 55 · 2026-08Keep a Customer Community Engaged Without Over-Promotion
- CFO DriveDA 35 · 2026-08How Finance Teams Align Pricing With Sales Without Eroding Margins
- DA 94 · 2026-07Clipping Agency FORKOFF Crosses 5 Billion View Milestone
- DA 74 · 2026-06Five Things SaaS Founders Get Wrong About Short-Form, and Why Their Best Moments Die in 48 Hours
- LinkedInDA 56 · 2026-06The 2026 DevOps Maturity Test: 11 Engineering Orgs Failed and the One Metric That Replaced the Checklist
- IHDA 75 · 2026-06Most indie products do not fail on the build. They fail on distribution.
- DA 56 · 2026-06The Schema-Match Audit That Lifted Our AI Overview Citation Share From Zero to 23 Percent in 90 Days
- DA 42 · 2026-0525 Country-Specific Considerations for International IP Protection for Your Startup
- DA 68 · 2025-11RedStone, FailSafe, Nibiru and ForkOff Announce The Capital Layer at Devconnect Buenos Aires 2025
- DA 62 · 2025-11RedStone, FailSafe, Nibiru and ForkOff Announce The Capital Layer at Devconnect Buenos Aires 2025
- DA 50 · 2025-11RedStone, FailSafe, Nibiru and ForkOff Announce The Capital Layer at Devconnect Buenos Aires 2025
Proof, not promises
Our event operating record, in the open
FORKOFF has run activations across 42 events since 2023, per our own operating record, including Korea Blockchain Week, ETHDenver, and Token2049. That same operating muscle is what we bring to Google Cloud Next in Las Vegas, where the room fills with cloud developers, Vertex AI buyers, and GenAI infrastructure teams across the spring conference days. We do not rent a booth and hope the right architect walks past. We build a pre-event narrative, run the on-site cadence, and report the qualified pipeline after the week closes. The curated side events we produce run between 100 and 250 attendees each, which is the size where a cloud developer actually remembers your founder the next morning. Forty-two events is enough repetition to know what compounds in a Las Vegas cloud week and what evaporates.
What a cloud developer room rewards
Cloud developers reward specifics over slogans. At Google Cloud Next, the buyers who matter are evaluating how real workloads settle onto Vertex AI, BigQuery, and GKE, so the founder who speaks to concrete architecture wins the follow-up meeting. Across 42 events since 2023 we have watched the same pattern hold: a small, well-chosen dinner beats a loud expo presence, and a founder who answers hard technical questions in a curated 100 to 250 person room converts faster than one behind a banner. That history is the evidence, not a projection. We map the accounts worth meeting before you land, then we make the introductions happen on the ground.
Where this connects across FORKOFF
Google Cloud Next sits inside a larger program. Our event management service page lays out how a single operator carries pre-event, on-site, and post-event work for every week we run. The events hub gathers the full 2026 roster in one place, grouped so a cloud founder can self-route by the room their buyer attends. If your calendar also touches Las Vegas in the winter, the AWS re:Invent activation runs the same operating cycle for the cloud and builder cluster. One record, one operator, one signed close per event.
Reviewed by the FORKOFF events team, the operators who run these activations on the ground.
The brand lineStop sponsoring Cloud Next.
Stop sponsoring Cloud Next.
Run an activation.
Lite activation single-track, by application. Standard tier end-to-end, by application. Full tier sponsor-grade, by application with AI/ML platform roundtable production. verified proof on qualified pipeline across every tier.
From the FORKOFF blog
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