PHASE 01[PRE-EVENT]
01
Narrative + intros
Founder narrative locked T-30 to T-7.
Deliverables (3)
- ▸T-30 to T-7
- ▸30-account cluster
- ▸Data-infra intro engineering
Event activation · Data Council 2027 · Bay Area · Data engineering + MLOps + analytics platform
The Data Council activation that shipsqualified pipeline.
FORKOFF Data Council activation is a 14-day operating cycle for data engineering and analytics platform founders, MLOps practitioners, and data infrastructure teams shipping production data pipelines into the data-engineer + platform-team buyer cluster in the Bay Area. Pre-event narrative, on-site cadence at Pier 27, post-event compounding, audit-tracked outcomes.
Spring 2027 · TBANext edition
Bay Area, CACity
1,500+Attendance (2025)
40+ across Bay AreaSide events
▸ The wedge
Most teams pay by application for a Pier 27 sponsor lane and watch it drown in the AI/ML data-platform track scroll. Some host a Jack London dinner and bounce. FORKOFF runs the Data Council week as a 14-day operating cycle.
Data Council circuit · 2027
Data engineering founders, MLOps practitioners, and analytics-platform leaders on the FORKOFF Data Council radar.
Data CouncilData Engineering Weeklydbt LabsSnowflakeDatabricksBigQueryAirflowDagsterPrefectIcebergDeltaHudiConfluentMaterializeTinybirdMotherDuckEstuaryHightouchCensusAirbyteData CouncilData Engineering Weeklydbt LabsSnowflakeDatabricksBigQueryAirflowDagsterPrefectIcebergDeltaHudiConfluentMaterializeTinybirdMotherDuckEstuaryHightouchCensusAirbyte
Anonymized post-engagement. Names surfaced are Data Council 2025 ecosystem operators FORKOFF either ran intros into or co-attended data-engineer sessions with.
19Flagship event weeks in 2026
4 layersPre-event, on-site, post-event, distribution
3 tiersPer-event activation band (Lite, Standard, Full)
WeeklyAudit ledger cadence
Why activate at Data CouncilFour reasons Data Council is the highest-leverage
Four reasons Data Council is the highest-leverage
data infrastructure week of the year.
The data-infra ecosystem compounds in ways no other data-platform week does. 1.5k attendees plus data-engineer concentration plus MLOps practitioner density plus analytics-platform founder concentration inside one tightly-scoped 3-day Bay Area window.
1,500+
Data engineering founders + MLOps practitioners concentrated across Pier 27 plus the AI/ML data-platform track plus the Data Engineering Weekly dinner web.
3 days
Data-infra VCs, MLOps tooling buyers, and analytics-platform teams all in-market across the same 72-hour window.
40+
Side events make data-engineer operators and Data Engineering Weekly-adjacent voices reachable in 30-person rooms.
30 days
Data Twitter and Data Engineering Weekly newsletter cluster compound on residual.
Data Council intel · the Bay Area room you are activating into
What a Data Council week actually looks like.
The week breaks into a Pier 27 main-track cluster, an AI/ML data-platform track running parallel, and a Data Engineering Weekly dinner web. Activating well means picking the right stripe of the week.
Date + venue
Spring 2027 · TBA
Main stage at Pier 27 + parallel Bay Area venues (Oakland + SF waterfront). AI/ML data-platform track at adjacent venues. Tooling expo across the Pier 27 atrium. Data Engineering Weekly dinners concentrated in Jack London Square + Mission Bay + Oakland Embarcadero partner venues.
Expected attendance
1,500+ in 2025: 40% data engineering founders + analytics platform founders, 24% MLOps practitioners + tooling teams, 20% data infrastructure teams + platform engineers, 16% data-infra VCs + press + Data Engineering Weekly KOLs.
Data engineering + analytics platform founders40%
MLOps practitioners + tooling teams24%
Data infrastructure teams + platform engineers20%
Data-infra VCs + press + DEW KOLs16%
Key tracks
Where the buyer-relevant rooms live. Pick 2 max for any single activation week.
Data EngineeringAnalytics + BIMLOpsAI/ML Data PlatformStreaming + CDCLakehouse
FORKOFF receipts at Data Council
Two prior cycles run on the FORKOFF audit ledger. Data engineering platform pre-launch, MLOps tooling devrel narrative. Both ledger entries delivered within T+30 of close.
2 prior activationsT+30 ledger closeData-engineer-fluent comms
Operating weekFrom a Pier 27 expo lane and a stack of stickers
From a Pier 27 expo lane and a stack of stickers
to compounded data-engineer pipeline.
Three days at Pier 27 plus parallel Bay Area venues, the AI/ML data-platform track circuit, and the Data Engineering Weekly dinner web. Pre-event narrative, daily on-site cadence, post-event clip cascade. One operator carries every phase. Every phase closes with a verified entry.
Visual ledger
Three days of operating cadence across Pier 27, the AI/ML data-platform track, and the Data Engineering Weekly dinner web.
Data Council activation · 4 layers × deliverablesEvery motion
Every motion
across four layers.
PHASE 02[EVENT WEEK]
02
Cadence + side events
Daily founder posts from Pier 27, Wed-Fri of Data Council week.
Deliverables (3)
- ▸Daily cadence
- ▸DEW dinner
- ▸On-site clipping
PHASE 03[ON-SITE]
03
KOL + clips
On-site data Twitter and Data Engineering Weekly-adjacent KOLs activated through bot-screened placements.
Deliverables (3)
- ▸KOL placement
- ▸Podcast recording
- ▸Real-time clips
PHASE 04[POST-EVENT]
04
Compound + ledger
Clip cadence compounds T+1 to T+30.
Deliverables (3)
- ▸T+1 to T+30
- ▸qualified-pipeline record
- ▸Compounding distribution
Activation timelineThe 90-day operating cycle, week by week.
The 90-day operating cycle, week by week.
Operating cadence.
Strategy 12 weeks out. Production 4 weeks out. Execution event week. Compounding 30 days post. Each phase closes with a verified entry.
StrategyProductionExecutionCompounding
Event-week cadence
Data Council 2027 week-of cadence (recommended).
Sample schedule for a Standard-tier engagement, mapped in event-relative days. Exact calendar dates lock once the organizer publishes the 2027 dates. Tier-specific deliverables shown in the next section.
| Day | Date | Motion | FORKOFF owns |
|---|---|---|---|
| Arrival | T-3 | Land in Bay Area · pre-event Tour de Data Council DEW dinner setup | Venue + invite list + intro choreography |
| Pre-event | T-2 | Pre-event data-engineer dinner · ICP-account 1:1s · last-mile narrative cadence | Dinner production + intro routing |
| Workshops | T-1 | Pre-conference workshops · MLOps roundtable prep · partner sync | Roundtable production + KOL invites |
| Opening day | T-0 | Opening day attendance · founder posts from Pier 27 · AI/ML data-platform track | Daily post + on-site clip cadence |
| Main day | T+1 | On-site podcast recording day · 3-4 founder + MLOps practitioner interviews | Studio + production + same-week clip pipeline |
| Closing day | T+2 | FORKOFF side event (MLOps roundtable / data-platform panel / DEW dinner) | Production + KOL invites + recording |
| Recap | T+3 | Founder thread recap of week · data Twitter cluster reciprocation | Thread craft + cluster activation |
| Depart | T+5 | Departure · post-event clip cascade live | Distribution sequencing + weekly verified proof |
Outcomes from Data Council lanesReal outcomes from
Real outcomes from
real data infrastructure activations.
4x
Data-eng pipeline lift from MLOps roundtable plus pre-event positioning across the data-infra cluster.
5 days
Clips shipping by Friday of conference week. Post-event cadence targets data engineering newsletters for 30 days.
8
Podcast recordings captured across the single-track schedule. Each one feeds 2-3 clips for the data-infra audience.
OWNED
Every clip, podcast master, and pipeline report stays with the founder at engagement end.
Fit map · Data Council activation ICPFor founders. Run a Data Council activation that compounds
For founders. Run a Data Council activation that compounds
without burning by application on a Pier 27 sponsor lane on hopes alone.
Who you are
- ›Series Seed-Series B data engineering or analytics platform founder selling into data engineers, platform teams, and MLOps practitioners
- ›VP of Engineering or developer-relations head for an MLOps tooling vendor needing data-engineer ecosystem reach through Data Engineering Weekly-adjacent voices
- ›Data infrastructure founder using Data Council as the budget-anchor week for MLOps tooling adoption decisions and platform-team partnership starts
- ›Founder open to spending the operating week in the Bay Area (not parachuting in for one Pete Soderling keynote)
What FORKOFF delivers
- ›14-day pre-event narrative engineering across 30 ICP accounts (data engineering founders + analytics platform founders + MLOps practitioners + data-infra VCs)
- ›Daily on-site cadence Wed-Fri of Data Council week + Tour de Data Council DEW dinner + MLOps roundtable production
- ›Data Twitter + Data Engineering Weekly-adjacent + The Pragmatic Engineer KOL stack activated through bot-screened placements with per-post tracking
- ›T+30 verified proof close with data-engineer-sourced pipeline report tied back to every qualified-view check
Not the right fit
- ×Pure consumer Web3 without data-platform overlap. Data Council activation needs a data engineering, analytics platform, or MLOps tooling product to anchor on
- ×Brands that just want a logo on a Pier 27 sponsor banner
- ×Anyone expecting one Pete Soderling keynote to convert without 14 days of pre-event narrative + 3 days on-site
- ×Teams unwilling to commit to a 90-day operating cycle (T-30 to T+30) around the event
Sandbox · 14 days
by application Data Council lite pilot, with the qualified-intro list delivered pre-Bay-Area.
14-day pre-event narrative + 30-account data-engineering ICP map + qualified-intro list shipped before you land in the Bay Area. If we do not deliver the intro list inside 14 days, the by application comes back.
Apply for the by application Data Council pilot
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Client receipts
What operators say after the engagement.
“BrandBrandPartnerBrand
The qualification ledger changed how we report to the board. Real attention, verified weekly, not dashboard vanity.
G
Growth lead
Series A, 2026, AI infrastructure startup
We went from guessing pipeline attribution to seeing it in a weekly audit ledger. Finance signed off on the next quarter before the first one ended.
M
Marketing director
Mid-market, 2026, B2B SaaS platform
FORKOFF ran our conference activation across three cities in one quarter. Side events, content capture, post-event distribution. One operator, one ledger.
H
Head of events
Three cities, one quarter, DevTools company
Geo-routing pulled the campaign out of single-market mode. India and Southeast Asia carried the qualified attention count. The unit cost dropped by two thirds.
C
Campaigns lead
India + SEA launch, Q1 2026, Consumer tech brand
99.71%Sustained legitimacy rate
3.4xRetained attention vs prior agency
250+Qualified introductions
4.2MQualified views in 14 days
Featured engagements
LITE ACTIVATION · BY APPLICATION · 5 ENGAGEMENTS PER QUARTER
by application
Lite activation floor
by application Data Council Lite activation. Single-track pre-event data-engineer narrative or DEW dinner.
Two weeks of pre-event narrative + 30-account data-engineering cluster activation + Data Council-specific intro engineering. You leave with a verified record of qualified intros surfaced before you land in the Bay Area. Lite tier scopes a single track. Selective on ICP, capped per quarter.
Single-track entry tierverified-proof reportingpairs with Standard or Full upgrade
Activation vs the alternatives
How a FORKOFF Data Council activation compares.
Three ways a team can show up at Data Council: a FORKOFF activation, a DIY booth bought through a sponsor package, or a traditional PR firm on retainer. Each is scored on the same 5 dimensions buyers ask about, from the pricing model and the pre-event narrative to the proof you get back after the week. No tier shell games, no asterisks.
← scroll horizontally to see more →
| Feature | FORKOFF activationOutcome-priced | DIY booth + sponsorLogo on banner | Traditional PR firmPress retainer |
|---|---|---|---|
| Pricing model | Outcome-priced. Per-event commit. by application tier band. | Sponsor lane plus AV plus founder hours. Often by application plus before any sourced data-engineer lead. | Monthly retainer regardless of event outcome. monthly retainer, by application. |
| Pre-event narrative | 30-day data engineering cluster activation plus 30-account data-infra intro engineering | Tweet announcing sponsor lane a week before | Press release embargoed until AI/ML data-platform keynote day |
| On-site cadence | Daily founder posts, Tour de Data Council dinner, AI/ML data-platform track adjacency, KOL placements | Founder behind a Pier 27 booth, hopes the right data engineer walks past | Press wrangling around the Pete Soderling keynote, no operating cadence on-site |
| Post-event compounding | 30-day clip cascade plus qualified-pipeline record sourced from data-engineer ecosystem | Folder of phone photos and a Slack debrief written from a OAK flight home | Coverage clipping report, often disconnected from data-engineer pipeline |
| Qualified-view proof, audited | Signed by operator, qualified-pipeline math, T+30 close | Whatever the founder remembers from the Pier 27 expo | Vanity coverage report, no pipeline math |
Activation tiers
Data Council 2027 activation tiers.
All tiers carry the verified record + qualified-pipeline reporting. Tier scales scope, not philosophy.
3 tiersLite · Standard · Full
5/quarterEngagements per cycle
By applicationSelective on ICP
Lite
by application
- Pre-event narrative lock + 14-day data-engineering cluster activation
- Daily founder posts during Data Council week (drafted by FORKOFF, founder approves)
- 1 podcast recording on-site (founder interview)
- 6 clips post-event distributed across X / TikTok / Reels / Shorts
- Weekly Slack-delivered weekly proof
Recommended
Standard
By application
- Everything in Lite, plus:
- 1 FORKOFF-produced side event (Tour de Data Council DEW dinner / panel / MLOps roundtable)
- 3-4 podcast recordings on-site (founder + MLOps practitioner + analytics-platform leader guests)
- 12-18 clips post-event across all surfaces
- Bot-screened KOL placement (1 placement matched to your ICP)
- Intro engineering on 30 ICP accounts attending Data Council
- Post-event qualified-pipeline record T+30 days
Full
By application
- Everything in Standard, plus:
- Multi-stop side-event tour (3 events across the week including AI/ML data-platform track adjacency)
- 5+ podcast recordings on-site (founder + data-platform founders + MLOps practitioners + data Twitter voices)
- 24-36 clips post-event across all surfaces
- 3-5 bot-screened KOL placements (data Twitter + Data Engineering Weekly-adjacent + The Pragmatic Engineer + data-infra newsletter writers)
- Intro engineering on 60 ICP accounts (extended pre-event window)
- MLOps roundtable production for data-infra tooling buyers
- Post-event qualified-pipeline record T+60 days
- 1 dedicated FORKOFF operator on-site for the full week
More events on the FORKOFF roster
Other activation weeks. Same operator. Same proof.
ODSC AI West 2026
Oct 2026 · San Francisco · by application
AI Engineer Summit 2026
Feb 2026 · San Francisco · Standard tier by application
Google Cloud Next 2026
Apr 2026 · Las Vegas · Standard tier by application
AWS re:Invent 2026
Dec 2026 · Las Vegas · Standard tier by application
NeurIPS 2026
Dec 2026 · San Diego · Standard tier by application
Dreamforce 2026
Sep 2026 · San Francisco · Standard tier by application
FAQ · 8 questions
Frequently asked questions
What is Data Council, and when is the 2027 edition?
Data Council is the flagship gathering for data engineering and analytics platform founders, MLOps practitioners, and data infrastructure teams, run by Pete Soderling and the Data Council team. The 2025 edition drew 1,500+ attendees across Pier 27 + parallel Bay Area venues plus 40+ side events organized by data tooling vendors, MLOps practitioners, and Data Engineering Weekly-adjacent voices. The 2026 edition ran in late April in the Bay Area (Oakland Pier 27 anchor). Data Council is an annual event; the 2027 edition is expected in spring 2027, with exact dates to be announced by the organizer. The room is the highest-density gathering of data engineering founders, analytics platform founders, MLOps practitioners, and data infrastructure teams in the world.
Why hire FORKOFF for Data Council activations?
Most teams pay for a sponsor lane and hope the right data engineer walks past. The FORKOFF activation is a 14-day operating cycle: pre-event narrative + 30-account data-infrastructure intro engineering, on-site cadence + Tour de Data Council DEW dinner + KOL placement, post-event clip cascade + qualified-pipeline record. Same operator, same dashboard, audit-tracked outcomes. Specifically tuned for data engineering and analytics platform founders, MLOps practitioners, and data infrastructure teams shipping production data pipelines into the data-engineer + platform-team buyer cluster. The data-infrastructure layer of the FORKOFF AI Agency thesis.
How much does a Data Council activation cost?
Three tiers: Lite tier (single-track pre-event data-engineer narrative or on-site DEW dinner or side-event slot), Standard tier (recommended, full week-of presence + AI/ML data-platform track adjacency + data-infra intro engineering), Full tier (sponsor-grade with multi-stop side events + MLOps roundtable production + Data Engineering Weekly-adjacent KOL stack). All tiers carry the verified record + qualified-pipeline reporting. Tier scales scope, not the underlying philosophy. Reference point: a Data Council sponsor lane runs by application before AV and staff costs.
Do you produce side events at Data Council?
Yes. Standard + Full tiers include FORKOFF-produced side events at Bay Area venues (Tour de Data Council data-engineer dinner, MLOps roundtable, data-platform panel, founder talk format). We handle venue, invite list, KOL outreach, and on-site recording. Side events are the highest-leverage on-site moment. 30 right data engineering founders in one Jack London Square-side room beats 1,500 random attendees at the Pier 27 main hall. Recommended venues span Jack London Square + Mission Bay + Oakland Embarcadero partner venues + the SoMa side-event circuit.
How does FORKOFF work with data engineering founders + MLOps practitioners?
Our Full tier includes a data-infrastructure adjacency layer for MLOps tooling adoption decisions and platform-team partnership starts. We coordinate with the founder's data-engineering advisor before any pre-event narrative goes live, route 30-account intros across data engineers and platform-team buyers, and structure side events so analytics platform leaders can participate in pipeline-acceleration conversations. This is critical for data-infra founders who treat Data Council as the budget-anchor week for MLOps tooling adoption and platform-team partnership decisions. Strong overlap with founder-led-sales and outbound-stats positioning, the data-infra cohort runs technical sales motions and outbound-driven pipelines.
Will data Twitter + Data Engineering Weekly operators participate?
Yes. FORKOFF has working relationships with Data Engineering Weekly-adjacent voices, The Pragmatic Engineer-adjacent operators, and data Twitter voices across the data-engineer ecosystem. Standard tier includes 1 ecosystem KOL placement; Full tier extends to 3-5 placements across data Twitter, Data Engineering Weekly-adjacent voices, The Pragmatic Engineer, and data-infra newsletter writers. Data Council is the one event week where data engineers are reachable in the same room as MLOps tooling buyers, and our intro engineering is built around that crossover.
How does the post-event clip cadence work?
Every podcast recorded on-site feeds the clipping pipeline at clips.forkoff.xyz. One 60-minute recording produces 8-12 cross-platform clips (X / TikTok / Reels / Shorts), distributed over the 30 days following Data Council. Each clip is tracked in the qualified-view record and reported in the T+30 audit close. The post-event cadence is what compounds the week's investment. For Data Council specifically, the data Twitter cluster (data engineering founders + MLOps practitioners + Data Engineering Weekly-adjacent analysts) keeps the residual attention curve elevated.
Can FORKOFF run activations at events outside Data Council?
Yes. Data Council is one of 12 plus events on the FORKOFF event roster. AI Engineer Summit, Google Cloud Next, AWS re:Invent, NeurIPS, Dreamforce, RSA Conference, HubSpot Inbound, Microsoft Ignite, SaaStr Annual, Token2049 Singapore, Korea Blockchain Week. Each event has its own activation page with cadence + tier pricing tuned to the event format and ICP. Data infrastructure, AI infrastructure, and B2B SaaS ICPs map cleanly across events; see /for/ai-startups and /for/saas-companies for ICP-side detail.
Related FORKOFF surfaces
Where Data Council activations compound in your stack.
AI startups
Beyond Data Council week. AI-side ICP playbook for AI infrastructure and data-platform teams.
SaaS companies
B2B SaaS ICP playbook for data engineering and analytics platform founders running founder-led-sales motions.
Founder funnel
Pre-event narrative + intro engineering across 30 ICP accounts attending Data Council.
Founder podcast
On-site podcast recording day during Data Council week. Studio + crew booked at Bay Area partner venue.
KOL marketing
Bot-screened data Twitter + Data Engineering Weekly + The Pragmatic Engineer KOL placements during Data Council week.
Markets · San Francisco
Beyond Data Council week. Bay Area tech-conference GTM playbook + on-ground partner network.
As Featured In
Full press shelf- DA 55 · 2026-08Keep a Customer Community Engaged Without Over-Promotion
- CFO DriveDA 35 · 2026-08How Finance Teams Align Pricing With Sales Without Eroding Margins
- DA 94 · 2026-07Clipping Agency FORKOFF Crosses 5 Billion View Milestone
- DA 74 · 2026-06Five Things SaaS Founders Get Wrong About Short-Form, and Why Their Best Moments Die in 48 Hours
- LinkedInDA 56 · 2026-06The 2026 DevOps Maturity Test: 11 Engineering Orgs Failed and the One Metric That Replaced the Checklist
- IHDA 75 · 2026-06Most indie products do not fail on the build. They fail on distribution.
- DA 56 · 2026-06The Schema-Match Audit That Lifted Our AI Overview Citation Share From Zero to 23 Percent in 90 Days
- DA 42 · 2026-0525 Country-Specific Considerations for International IP Protection for Your Startup
- DA 68 · 2025-11RedStone, FailSafe, Nibiru and ForkOff Announce The Capital Layer at Devconnect Buenos Aires 2025
- DA 62 · 2025-11RedStone, FailSafe, Nibiru and ForkOff Announce The Capital Layer at Devconnect Buenos Aires 2025
- DA 50 · 2025-11RedStone, FailSafe, Nibiru and ForkOff Announce The Capital Layer at Devconnect Buenos Aires 2025
Proof · Data Council track record
The record behind a Data Council activation.
FORKOFF has run activations across 42 events since 2023, per our own operating record, including Korea Blockchain Week, ETHDenver, and Token2049. Data Council runs in the Bay Area each spring, anchored at Pier 27 with a Data Engineering Weekly dinner web threaded through Jack London Square and Mission Bay. This is a practitioner room, tightly scoped, where data engineers and MLOps teams pick their tools between talks, not from a booth. Our curated side events run between 100 and 250 attendees each, sized for a data-engineer dinner or an MLOps roundtable where a real adoption conversation can happen. Across those 42 weeks the lesson repeats: a small room of the right buyers beats a busy expo aisle. Thirty right engineers in one room beat the whole Pier 27 expo lane.
What the data-engineer room rewards.
A data-infrastructure week does not reward a bigger banner. It rewards a founder who can talk pipelines with the people running them in production. Across 42 events we have found that technical buyers convert through demonstrated depth, so the pre-event narrative has to speak the cohort's language before the week starts. A curated dinner is the sharpest moment because it gathers the exact platform-team buyers who decide adoption. The data Twitter and Data Engineering Weekly cluster then carries the recorded conversations for a month, which is why the tightly-scoped format at Data Council keeps working far past the closing session.
Where this activation connects.
Data Council runs on the same operating spine as every week we cover. The event management service page owns the venue, the practitioner invite list, and the recording that feeds a month of clips into the data-infra cluster. The events hub lays out the full calendar so a founder can pair the April data week with the right AI week. And for the layer just above the pipeline, the AI Engineer Summit 2026 activation covers the February practitioner week in San Francisco, where the builder audience overlaps almost completely.
Reviewed by the FORKOFF events team, the operators who run these activations on the ground.
The brand lineStop sponsoring Data Council.
Stop sponsoring Data Council.
Run an activation.
Lite activation single-track, by application. Standard tier end-to-end, by application. Full tier sponsor-grade, by application with MLOps roundtable production. verified proof on qualified pipeline across every tier.
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