Founder narrative locked T-30 to T-7.
Deliverables (3)
- ▸T-30 to T-7
- ▸30-account cluster
- ▸Data-infra intro engineering


FORKOFF Data Council activation is a 14-day operating cycle for data engineering and analytics platform founders, MLOps practitioners, and data infrastructure teams shipping production data pipelines into the data-engineer + platform-team buyer cluster in the Bay Area. Pre-event narrative, on-site cadence at Pier 27, post-event compounding, audit-tracked outcomes.
Most teams pay $15K to $50K for a Pier 27 sponsor lane and watch it drown in the AI/ML data-platform track scroll. Some host a Jack London dinner and bounce. FORKOFF runs the Data Council week as a 14-day operating cycle.
Anonymized post-engagement. Names surfaced are Data Council 2025 ecosystem operators FORKOFF either ran intros into or co-attended data-engineer sessions with.
The data-infra ecosystem compounds in ways no other data-platform week does. 1.5k attendees plus data-engineer concentration plus MLOps practitioner density plus analytics-platform founder concentration inside one tightly-scoped 3-day Bay Area window.
Data engineering founders + MLOps practitioners concentrated across Pier 27 plus the AI/ML data-platform track plus the Data Engineering Weekly dinner web.
Data-infra VCs, MLOps tooling buyers, and analytics-platform teams all in-market across the same 72-hour window.
Side events make data-engineer operators and Data Engineering Weekly-adjacent voices reachable in 30-person rooms.
Data Twitter and Data Engineering Weekly newsletter cluster compound on residual.
The week breaks into a Pier 27 main-track cluster, an AI/ML data-platform track running parallel, and a Data Engineering Weekly dinner web. Activating well means picking the right stripe of the week.
Apr 22-24, 2026
Main stage at Pier 27 + parallel Bay Area venues (Oakland + SF waterfront). AI/ML data-platform track at adjacent venues. Tooling expo across the Pier 27 atrium. Data Engineering Weekly dinners concentrated in Jack London Square + Mission Bay + Oakland Embarcadero partner venues.
1,500+ in 2025: 40% data engineering founders + analytics platform founders, 24% MLOps practitioners + tooling teams, 20% data infrastructure teams + platform engineers, 16% data-infra VCs + press + Data Engineering Weekly KOLs.
Where the buyer-relevant rooms live. Pick 2 max for any single activation week.
Two prior cycles run on the FORKOFF audit ledger. Data engineering platform pre-launch, MLOps tooling devrel narrative. Both ledger entries delivered within T+30 of close.
Three days at Pier 27 plus parallel Bay Area venues, the AI/ML data-platform track circuit, and the Data Engineering Weekly dinner web. Pre-event narrative, daily on-site cadence, post-event clip cascade. One operator carries every phase. Every phase closes with a ledger entry.
Founder narrative locked T-30 to T-7.
Daily founder posts from Pier 27, Wed-Fri of Data Council week.
On-site data Twitter and Data Engineering Weekly-adjacent KOLs activated through bot-screened placements.
Clip cadence compounds T+1 to T+30.
Strategy 12 weeks out. Production 4 weeks out. Execution event week. Compounding 30 days post. Each phase closes with a ledger entry.
Sample schedule for a Standard-tier engagement. Tier-specific deliverables shown in the next section.
| Day | Date | Motion | FORKOFF owns |
|---|---|---|---|
| Sun (D-1) | Apr 19, 2026 | Land in Bay Area · pre-event Tour de Data Council DEW dinner setup | Venue + invite list + intro choreography |
| Mon | Apr 20 | Pre-event data-engineer dinner · ICP-account 1:1s · last-mile narrative cadence | Dinner production + intro routing |
| Tue | Apr 21 | Pre-conference workshops · MLOps roundtable prep · partner sync | Roundtable production + KOL invites |
| Wed | Apr 22 | Opening day attendance · founder posts from Pier 27 · AI/ML data-platform track | Daily post + on-site clip cadence |
| Thu | Apr 23 | On-site podcast recording day · 3-4 founder + MLOps practitioner interviews | Studio + production + same-week clip pipeline |
| Fri | Apr 24 | FORKOFF side event (MLOps roundtable / data-platform panel / DEW dinner) | Production + KOL invites + recording |
| Sat | Apr 25 | Founder thread recap of week · data Twitter cluster reciprocation | Thread craft + cluster activation |
| Sun (D+7) | Apr 26 | Departure · post-event clip cascade live | Distribution sequencing + audit ledger weekly |
Three Data Council-circuit campaigns, three lanes: data-engineering platform pre-launch, MLOps tooling devrel narrative, post-event data-infra compounding.
Pre-event narrative across 14 days locked the founder's positioning across the data-infra cluster before they landed in Bay Area. Side-event MLOps roundtable + podcast recording fed a 14-clip post-event cadence. Audit ledger closed T+30 with qualified-pipeline math skewed data engineering founders + analytics platform leaders.


Single-track Lite tier: 14-day pre-event narrative + 1 on-site podcast recording timed to the founder's MLOps tooling release. Audit-ledger entry shipped T+14 with qualified-intro list surfaced before the founder landed in Bay Area.

Sponsor-grade activation across the parallel AI Engineer Summit week for an AI infra vendor. 5 podcast recordings on-site, English-language clip cycle that rode the residual attention curve for 45 days. Same playbook ports to Data Council with data-infra ICP swap.
14-day pre-event narrative + 30-account data-engineering ICP map + qualified-intro list shipped before you land in the Bay Area. If we do not deliver the intro list inside 14 days, the $5,000 comes back.
FORKOFF runs the only Data Council activation we have seen built around a 14-day operating cycle, not a Pier 27 sponsor lane. The audit ledger told us exactly which Data Engineering Weekly-adjacent intros compounded into MLOps tooling adoption.
Founder · Data infrastructure platform
Data Council 2025 standard tier · MLOps roundtable layer
Two weeks of pre-event narrative + 30-account data-engineering cluster activation + Data Council-specific intro engineering. You leave with the audit ledger of qualified intros surfaced before you land in the Bay Area. Lite tier scopes a single track. Selective on ICP, capped per quarter.
Receipt-by-receipt, on the same five dimensions every buyer asks about. No tier shell games, no asterisks.
| Feature | FORKOFF activationOutcome-priced | DIY booth + sponsorLogo on banner | Traditional PR firmPress retainer |
|---|---|---|---|
| Pricing model | Outcome-priced. Per-event commit. $5K to $40K tier band. | Sponsor lane plus AV plus founder hours. Often $15K to $50K plus before any sourced data-engineer lead. | Monthly retainer regardless of event outcome. $10K to $25K per month. |
| Pre-event narrative | 30-day data engineering cluster activation plus 30-account data-infra intro engineering | Tweet announcing sponsor lane a week before | Press release embargoed until AI/ML data-platform keynote day |
| On-site cadence | Daily founder posts, Tour de Data Council dinner, AI/ML data-platform track adjacency, KOL placements | Founder behind a Pier 27 booth, hopes the right data engineer walks past | Press wrangling around the Pete Soderling keynote, no operating cadence on-site |
| Post-event compounding | 30-day clip cascade plus qualified-pipeline ledger sourced from data-engineer ecosystem | Folder of phone photos and a Slack debrief written from a OAK flight home | Coverage clipping report, often disconnected from data-engineer pipeline |
| Audit ledger receipt | Signed by operator, qualified-pipeline math, T+30 close | Whatever the founder remembers from the Pier 27 expo | Vanity coverage report, no pipeline math |
All tiers carry the audit ledger + qualified-pipeline reporting. Tier scales scope, not philosophy.
$5,000 to $10,000
By application
By application
Feb 2026 · San Francisco · Standard tier by application
Apr 2026 · Las Vegas · Standard tier by application
Dec 2026 · Las Vegas · Standard tier $15K to $25K
Dec 2026 · San Diego · Standard tier $15K to $25K
Sep 2026 · San Francisco · Standard tier $15K to $25K
Data Council is the flagship gathering for data engineering and analytics platform founders, MLOps practitioners, and data infrastructure teams, run by Pete Soderling and the Data Council team. The 2025 edition drew 1,500+ attendees across Pier 27 + parallel Bay Area venues plus 40+ side events organized by data tooling vendors, MLOps practitioners, and Data Engineering Weekly-adjacent voices. Data Council 2026 runs April 22 to 24 in the Bay Area (Oakland Pier 27 anchor). The room is the highest-density gathering of data engineering founders, analytics platform founders, MLOps practitioners, and data infrastructure teams in the world.
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Pre-event narrative + intro engineering across 30 ICP accounts attending Data Council.
On-site podcast recording day during Data Council week. Studio + crew booked at Bay Area partner venue.
Bot-screened data Twitter + Data Engineering Weekly + The Pragmatic Engineer KOL placements during Data Council week.
Beyond Data Council week. Bay Area tech-conference GTM playbook + on-ground partner network.
Lite activation $5,000 to $10,000 single-track. Standard tier by application end-to-end. Full tier by application sponsor-grade with MLOps roundtable production. Audit ledger on qualified pipeline across every tier.

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