Event activation · RSA Conference 2026 · San Francisco · AI security + cybersecurity + B2B SaaS▸ Event in--d·--h·--m·--s

The RSA Conference activation that shipsqualified pipeline.

FORKOFF RSA Conference activation is a 14-day operating cycle for AI security, cybersecurity, and security-tooling B2B SaaS founders shipping enterprise-tier security stack into the CISO buyer cluster in San Francisco. Pre-event narrative, on-site cadence at Moscone, post-event compounding, audit-tracked outcomes.

Apply for RSA Conference activation

See proof

Apr 27-30, 2026Dates

San Francisco, CACity

41,000+Attendance (2025)

120+ across SoMaSide events

▸ The wedge

Most teams pay $75K for a Moscone booth and an Innovation Sandbox slot. Some host a SoMa-side dinner and bounce. FORKOFF runs the RSAC week as a 14-day operating cycle.

RSA Conference circuit · 2026

CISOs, AI security researchers, and cybersecurity founders on the FORKOFF RSAC radar.

RSA ConferenceInnovation SandboxISACAISC2CrowdStrikePalo Alto NetworksWizSentinelOneSnykHashiCorpOktaCloudflareDatadog SecurityLaceworkOrca SecurityAbnormal SecurityMaterial SecurityCoroHidden LayerProtect AIRSA ConferenceInnovation SandboxISACAISC2CrowdStrikePalo Alto NetworksWizSentinelOneSnykHashiCorpOktaCloudflareDatadog SecurityLaceworkOrca SecurityAbnormal SecurityMaterial SecurityCoroHidden LayerProtect AI

Anonymized post-engagement. Names surfaced are RSA Conference 2025 ecosystem operators FORKOFF either ran intros into or co-attended Innovation Sandbox sessions with.

Why activate at RSA Conference

Four reasons RSAC is the highest-leverage AI
security and cybersecurity week of the year.

The CISO ecosystem compounds in ways no other security-conference week does. 41k attendees plus Innovation Sandbox density plus AI security buyer concentration inside one 4-day SF window.

41,000+

CISOs + security buyers concentrated across Moscone plus the Innovation Sandbox circuit plus the SoMa side-event web.

4 days

Enterprise IT buyers, security tooling SaaS founders, and AI security researchers all in-market across the same 96-hour window.

120+

Side events make CISOs and security operators reachable in 30-person rooms.

30 days

InfoSec Twitter and Dark Reading press cluster compound on residual.

RSAC intel · the SF room you are activating into

What RSA Conference 2026 actually looks like.

The week breaks into a Moscone main-stage cluster, an Innovation Sandbox circuit, and a SoMa side-event web running parallel. Activating well means picking the right stripe of the week.

Date + venue

Apr 27-30, 2026

Main stage at Moscone Center (North + South + West halls). Innovation Sandbox at Moscone West. CISO and operator side events concentrated in SoMa around the InterContinental, the W, and the Marriott Marquis. Tour de RSAC dinners across SoMa.

Expected attendance

41,000+ in 2025: 36% CISOs + security buyers + enterprise IT, 24% security tooling SaaS founders + product leaders, 22% security analysts + threat researchers + AI security cluster, 18% press + KOLs + MSSPs.

CISOs + security buyers + enterprise IT36%

Security tooling SaaS + product leaders24%

AI security + threat researchers + analysts22%

Press + KOLs + MSSPs18%

Key tracks

Where the buyer-relevant rooms live. Pick 2 max for any single activation week.

AI SecurityCloud SecurityIdentity + AccessThreat IntelligenceGovernance + RiskInnovation Sandbox

FORKOFF receipts at RSAC

Two prior cycles run on the FORKOFF audit ledger. AI security SaaS pre-launch, cybersecurity tooling devrel narrative. Both ledger entries delivered within T+30 of close.

2 prior activationsT+30 ledger closeCISO-fluent comms

Operating week

From a Moscone booth and a stack of swag
to compounded CISO buyer pipeline.

Four days across Moscone North, South, and West halls, the RSAC Innovation Sandbox circuit, and the SoMa side-event web. Pre-event narrative, daily on-site cadence, post-event clip cascade. One operator carries every phase. Every phase closes with a ledger entry.

Visual ledger

Four days of operating cadence across Moscone, the Innovation Sandbox circuit, and the SoMa side-event web.

RSA Conference activation · 4 layers × deliverables

Every motion
across four layers.

PHASE 01[PRE-EVENT]

Narrative + intros

Founder narrative locked T-30 to T-7.

Deliverables (3)

▸T-30 to T-7
▸30-account cluster
▸CISO intro engineering

PHASE 02[EVENT WEEK]

Cadence + side events

Daily founder posts from Moscone, Mon-Thu of RSAC week.

Deliverables (3)

▸Daily cadence
▸Tour de RSAC dinner
▸On-site clipping

PHASE 03[ON-SITE]

KOL + clips

On-site CISO KOLs, Dark Reading + SC Media voices, and InfoSec Twitter operators activated through bot-screened placements.

Deliverables (3)

▸KOL placement
▸Podcast recording
▸Real-time clips

PHASE 04[POST-EVENT]

Compound + ledger

Clip cadence compounds T+1 to T+30.

Deliverables (3)

▸T+1 to T+30
▸Qualified-pipeline ledger
▸Compounding distribution

Activation timeline

The 90-day operating cycle, week by week.
Operating cadence.

Strategy 12 weeks out. Production 4 weeks out. Execution event week. Compounding 30 days post. Each phase closes with a ledger entry.

0112 weeks out
024 weeks out
03event week
04post-event

StrategyProductionExecutionCompounding

FK · RSA CONFERENCE LEDGERLIVE

Operating cycle90 days

Phases closed4 / 4

Cadence2026

StatusACTIVATING

Event-week cadence

RSA Conference 2026 week-of cadence (recommended).

Sample schedule for a Standard-tier engagement. Tier-specific deliverables shown in the next section.

Day	Date	Motion	FORKOFF owns
Sun (D-1)	Apr 26, 2026	Land in SF · pre-event Tour de RSAC SoMa dinner setup	Venue + invite list + intro choreography
Mon	Apr 27	Opening day attendance · founder posts from Moscone main floor	Daily post + on-site clip cadence
Tue	Apr 28	ICP-account 1:1 meetings · Innovation Sandbox attendance	Meeting calendar + CISO intro routing
Wed	Apr 29	FORKOFF side event (CISO roundtable / panel / dinner)	Production + KOL invites + recording
Thu	Apr 30	On-site podcast recording day · 3-4 founder + CISO interviews	Studio + production + same-week clip pipeline
Fri	May 1	KOL placements live · partnership-conversation closes	KOL ledger + per-post tracking
Sat	May 2	Founder thread recap of week · InfoSec Twitter cluster reciprocation	Thread craft + cluster activation
Sun (D+7)	May 3	Departure · post-event clip cascade live	Distribution sequencing + audit ledger weekly

Proof of work · RSAC lanes

Real outcomes fromreal CISO + AI security activations.

Three RSAC-circuit campaigns, three lanes: AI security pre-launch, cybersecurity devrel narrative, post-event CISO compounding.

RSAC 2024 · Standard

AI security SaaS CISO pipeline.

Pre-event narrative across 14 days locked the founder's positioning across the CISO cluster before they landed in SF. Side-event roundtable + podcast recording fed a 14-clip post-event cadence. Audit ledger closed T+30 with qualified-pipeline math skewed enterprise security buyers.

4xPipeline growth · 90 days post-RSAC

Ascending FK_RED growth chart for AI security SaaS pipeline acceleration

Distributed mesh of cybersecurity tooling nodes

RSAC 2025 · Lite

Cybersecurity devrel narrative.

Single-track Lite tier: 14-day pre-event narrative + 1 on-site podcast recording timed to the founder's RSAC Innovation Sandbox slot. Audit-ledger entry shipped T+14 with qualified-intro list surfaced before the founder landed in San Francisco.

Cascading threads as security tooling narrative metaphor

DEF CON 2024 · Full

Security tooling sister-event proxy.

Sponsor-grade activation across the parallel DEF CON week for an offensive-security tooling vendor. Side-event tour (3 venues), 5 podcast recordings on-site, English-language clip cycle that rode the residual attention curve for 45 days. Same playbook ports to RSA Conference.

Fit map · RSAC activation ICP

For founders. Run an RSAC activation that compounds
without paying $75K for a Moscone Innovation Sandbox booth.

Who you are

›Series A-D AI security or cybersecurity SaaS founder selling into CISOs, enterprise IT, and security operations teams
›VP of Engineering or developer-relations head for a security-tooling vendor needing CISO ecosystem reach through Innovation Sandbox or partner adjacency
›Security-tooling founder using RSAC as the budget-anchor week for CISO partnership decisions and procurement-cycle starts
›Founder open to spending the operating week in San Francisco (not parachuting in for one RSA keynote)

What FORKOFF delivers

›14-day pre-event narrative engineering across 30 ICP accounts (CISOs + security buyers + AI security researchers + security devrel leads)
›Daily on-site cadence Mon-Thu of RSAC week + Tour de RSAC SoMa dinner + CISO roundtable production
›InfoSec Twitter + Dark Reading + SC Media KOL stack activated through bot-screened placements with per-post tracking
›T+30 audit ledger close with CISO-sourced pipeline report tied back to every qualified-view receipt

Not the right fit

×Pure consumer Web3 without security overlap. RSAC activation needs an AI-security or cybersecurity product to anchor on
×Brands that just want a $75K booth + logo on a Moscone banner
×Anyone expecting one RSA keynote to convert without 14 days of pre-event narrative + 4 days on-site
×Teams unwilling to commit to a 90-day operating cycle (T-30 to T+30) around the event

Sandbox · 14 days · refund if no qualified-intro list

$5,000 RSAC lite pilot. Refund if we do not deliver the qualified-intro list pre-SF.

14-day pre-event narrative + 30-account CISO ICP map + qualified-intro list shipped before you land in San Francisco. If we do not deliver the intro list inside 14 days, the $5,000 comes back.

Apply for the $5,000 RSAC pilot

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Operator quote

“

FORKOFF runs the only RSAC activation we have seen built around a 14-day operating cycle, not a Moscone booth fee. The audit ledger told us exactly which CISO intros compounded into pipeline conversations.

Founder · AI security SaaS

RSAC 2025 standard tier · CISO roundtable layer

4xQualified-intro pipeline · 90 days post-SF

LITE ACTIVATION · BY APPLICATION · 5 ENGAGEMENTS PER QUARTER

$5,000

Lite activation floor

$5,000 to $10,000 RSAC Lite activation. Single-track pre-event CISO narrative or SoMa dinner.

Two weeks of pre-event narrative + 30-account CISO cluster activation + RSAC-specific intro engineering. You leave with the audit ledger of qualified intros surfaced before you land in San Francisco. Lite tier scopes a single track. Selective on ICP, capped per quarter.

Apply for RSAC Lite activation

Single-track entry tieraudit-ledger reportingpairs with Standard or Full upgrade

Activation vs the alternatives

How a FORKOFF RSA Conference activation compares.

Receipt-by-receipt, on the same five dimensions every buyer asks about. No tier shell games, no asterisks.

Feature	FORKOFF activationOutcome-priced	DIY booth + sponsorLogo on banner	Traditional PR firmPress retainer
Pricing model	Outcome-priced. Per-event commit. $5K to $40K tier band.	Booth fee plus AV plus founder hours. Often $75K plus before any sourced CISO lead.	Monthly retainer regardless of event outcome. $10K to $25K per month.
Pre-event narrative	30-day CISO cluster activation plus 30-account security buyer intro engineering	Tweet announcing booth number a week before	Press release embargoed until RSA keynote day
On-site cadence	Daily founder posts, Tour de RSAC dinner, SoMa side event, KOL placements, Innovation Sandbox coverage	Founder behind a Moscone podium, hopes the right CISO walks past	Press wrangling around the RSA keynote, no operating cadence on-site
Post-event compounding	30-day clip cascade plus qualified-pipeline ledger sourced from CISO ecosystem	Folder of phone photos and a Slack debrief written from a SFO flight home	Coverage clipping report, often disconnected from CISO buyer pipeline
Audit ledger receipt	Signed by operator, qualified-pipeline math, T+30 close	Whatever the founder remembers from the Moscone main hall	Vanity coverage report, no pipeline math

Activation tiers

RSA Conference 2026 activation tiers.

All tiers carry the audit ledger + qualified-pipeline reporting. Tier scales scope, not philosophy.

3 tiersLite · Standard · Full

5/quarterEngagements per cycle

By applicationSelective on ICP

Lite

$5,000 to $10,000

Pre-event narrative lock + 14-day CISO cluster activation
Daily founder posts during RSAC week (drafted by FORKOFF, founder approves)
1 podcast recording on-site (founder interview)
6 clips post-event distributed across X / TikTok / Reels / Shorts
Weekly Slack-delivered audit ledger

Recommended

Standard

By application

Everything in Lite, plus:
1 FORKOFF-produced side event (Tour de RSAC SoMa dinner / panel / CISO roundtable)
3-4 podcast recordings on-site (founder + CISO + security researcher guests)
12-18 clips post-event across all surfaces
Bot-screened KOL placement (1 placement matched to your ICP)
Intro engineering on 30 ICP accounts attending RSAC
Post-event qualified-pipeline ledger T+30 days

Full

By application

Everything in Standard, plus:
Multi-stop side-event tour (3 events across the week including Innovation Sandbox adjacency)
5+ podcast recordings on-site (founder + CISOs + AI security researchers + InfoSec Twitter voices)
24-36 clips post-event across all surfaces
3-5 bot-screened KOL placements (CISO KOLs + Dark Reading + SC Media + InfoSec Twitter)
Intro engineering on 60 ICP accounts (extended pre-event window)
CISO roundtable production for enterprise security buyers
Post-event qualified-pipeline ledger T+60 days
1 dedicated FORKOFF operator on-site for the full week

More events on the FORKOFF roster

Other activation weeks. Same operator. Same ledger.

DEF CON 2026

Aug 2026 · Las Vegas · Standard tier by application

Google Cloud Next 2026

Apr 2026 · Las Vegas · Standard tier by application

Microsoft Ignite 2026

Nov 2026 · San Francisco · Standard tier by application

AWS re:Invent 2026

Dec 2026 · Las Vegas · Standard tier $15K to $25K

SaaStr AI Annual 2026

May 2026 · San Mateo · Standard tier by application

FAQ · 8 questions

Frequently asked questions

RSA Conference is the world's largest cybersecurity event, anchored at Moscone Center in San Francisco each spring. The 2025 edition drew 41,000+ attendees across Moscone North, South, and West halls plus 120+ side events organized by security tooling vendors, CISO associations, and AI security operators. RSA Conference 2026 runs April 27 to 30 in San Francisco. The room is the highest-density gathering of CISOs, security tooling B2B SaaS founders, AI security researchers, and enterprise IT buyers in the world.

Most teams pay for a Moscone booth and hope the right CISO walks past. The FORKOFF activation is a 14-day operating cycle: pre-event narrative + 30-account CISO intro engineering, on-site cadence + Tour de RSAC dinner + KOL placement, post-event clip cascade + qualified-pipeline ledger. Same operator, same dashboard, audit-tracked outcomes. Specifically tuned for AI security, cybersecurity, and security-tooling B2B SaaS founders shipping enterprise-tier security stack into the CISO buyer cluster.

Three tiers: Lite $5,000 to $10,000 (single-track pre-event CISO narrative or on-site SoMa dinner or side-event slot), Standard by application (recommended, full week-of presence), Full by application (sponsor-grade with side events + Innovation Sandbox adjacency + CISO roundtable production). All tiers carry the audit ledger + qualified-pipeline reporting. Tier scales scope, not the underlying philosophy. Reference point: an RSA Innovation Sandbox booth alone runs $35K to $75K, full RSA Expo booth fees can run $150K plus before AV and staff costs.

Yes. Standard + Full tiers include FORKOFF-produced side events at SoMa venues (Tour de RSAC dinner, CISO roundtable, AI security panel, founder talk format). We handle venue, invite list, KOL outreach, and on-site recording. Side events are the highest-leverage on-site moment. 30 right CISOs in one SoMa-side room beats 30,000 random attendees at Moscone main hall. Recommended venues span the InterContinental + the W + the Marriott Marquis + the St. Regis side-event circuit.

Our Full tier includes a CISO buyer adjacency layer for partnership conversations and procurement-cycle starts. We coordinate with the founder's CISO advisor before any pre-event narrative goes live, route 30-account intros across CISOs and security operations leaders, and structure side events so enterprise security buyers can participate in pipeline-acceleration conversations. This is critical for security tooling SaaS founders who treat RSAC as the budget-anchor week for CISO partnership decisions.

Yes. FORKOFF has working relationships with AI security researchers, threat intelligence operators, and InfoSec Twitter voices across the cybersecurity ecosystem. Standard tier includes 1 ecosystem KOL placement; Full tier extends to 3-5 placements across CISO KOLs, Dark Reading + SC Media voices, AI security researchers, and InfoSec Twitter operators. RSAC is the one event week where enterprise security buyers are reachable in the same room as the AI security research cluster, and our intro engineering is built around that crossover.

Every podcast recorded on-site feeds the clipping pipeline at clips.forkoff.xyz. One 60-minute recording produces 8-12 cross-platform clips (X / TikTok / Reels / Shorts), distributed over the 30 days following RSAC. Each clip is tracked in the qualified-view ledger and reported in the T+30 audit close. The post-event cadence is what compounds the week's investment. For RSAC specifically, the InfoSec Twitter cluster (CISO operators + security tooling founders + Dark Reading-adjacent analysts) keeps the residual attention curve elevated.

Yes. RSA Conference is one of 12 plus events on the FORKOFF event roster. DEF CON, Google Cloud Next, Microsoft Ignite, AWS re:Invent, SaaStr Annual, NeurIPS, Dreamforce, HubSpot Inbound. Each event has its own activation page with cadence + tier pricing tuned to the event format and ICP. AI security, cybersecurity, and B2B SaaS ICPs map cleanly across events; see /for/saas-companies and /for/ai-startups for ICP-side detail.

Related FORKOFF surfaces

Where RSAC activations compound in your stack.

SaaS companies

Beyond RSAC week. SaaS-side ICP playbook for security tooling and enterprise B2B buyers.

AI startups

AI-side ICP playbook for AI security founders and foundation-model security teams.

Founder funnel

Pre-event narrative + intro engineering across 30 ICP accounts attending RSAC.

Founder podcast

On-site podcast recording day during RSAC week. Studio + crew booked at SoMa partner venue.

KOL marketing

Bot-screened CISO + InfoSec Twitter + Dark Reading KOL placements during RSAC week.

Markets · San Francisco

Beyond RSAC week. SF tech-conference GTM playbook + on-ground partner network.

The brand line

Stop sponsoring RSA Conference.
Run an activation.

Lite activation $5,000 to $10,000 single-track. Standard tier by application end-to-end. Full tier by application sponsor-grade with CISO roundtable production. Audit ledger on qualified pipeline across every tier.

Apply for RSAC Lite activation

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Pricing the qualified view

The RSA Conference activation that shipsqualified pipeline.

CISOs, AI security researchers, and cybersecurity founders on the FORKOFF RSAC radar.

Four reasons RSAC is the highest-leverage AIsecurity and cybersecurity week of the year.

41,000+

4 days

120+

30 days

What RSA Conference 2026 actually looks like.

From a Moscone booth and a stack of swagto compounded CISO buyer pipeline.

Every motionacross four layers.

Deliverables (3)

Deliverables (3)

Deliverables (3)

Deliverables (3)

The 90-day operating cycle, week by week.Operating cadence.

StrategyProductionExecutionCompounding

Strategy + booking

Production

Execution

Compounding

RSA Conference 2026 week-of cadence (recommended).

Real outcomes fromreal CISO + AI security activations.

AI security SaaS CISO pipeline.

Cybersecurity devrel narrative.

Security tooling sister-event proxy.

For founders. Run an RSAC activation that compoundswithout paying $75K for a Moscone Innovation Sandbox booth.

$5,000 RSAC lite pilot. Refund if we do not deliver the qualified-intro list pre-SF.

$5,000 to $10,000 RSAC Lite activation. Single-track pre-event CISO narrative or SoMa dinner.

How a FORKOFF RSA Conference activation compares.

RSA Conference 2026 activation tiers.

Lite

Standard

Full

Other activation weeks. Same operator. Same ledger.

DEF CON 2026

Google Cloud Next 2026

Microsoft Ignite 2026

AWS re:Invent 2026

SaaStr AI Annual 2026

Frequently asked questions

Where RSAC activations compound in your stack.

SaaS companies

AI startups

Founder funnel

Founder podcast

KOL marketing

Markets · San Francisco

Stop sponsoring RSA Conference.Run an activation.

Receipts, deep dives, and playbooks.

ETH NYC 2026 Activation Playbook: The 3-Week Motion

How to Clip on Twitch: Desktop, Mobile, OBS, and Vertical Re-Cuts

Best AI Video Editor 2026: 9 Tools Ranked Honestly

The RSA Conference activation that shipsqualified pipeline.

CISOs, AI security researchers, and cybersecurity founders on the FORKOFF RSAC radar.

Four reasons RSAC is the highest-leverage AIsecurity and cybersecurity week of the year.

41,000+

4 days

120+

30 days

What RSA Conference 2026 actually looks like.

From a Moscone booth and a stack of swagto compounded CISO buyer pipeline.

Every motionacross four layers.

Deliverables (3)

Deliverables (3)

Deliverables (3)

Deliverables (3)

The 90-day operating cycle, week by week.Operating cadence.

StrategyProductionExecutionCompounding

Strategy + booking

Production

Execution

Compounding

RSA Conference 2026 week-of cadence (recommended).

Real outcomes fromreal CISO + AI security activations.

AI security SaaS CISO pipeline.

Cybersecurity devrel narrative.

Security tooling sister-event proxy.

For founders. Run an RSAC activation that compoundswithout paying $75K for a Moscone Innovation Sandbox booth.

$5,000 RSAC lite pilot. Refund if we do not deliver the qualified-intro list pre-SF.

$5,000 to $10,000 RSAC Lite activation. Single-track pre-event CISO narrative or SoMa dinner.

Four reasons RSAC is the highest-leverage AI
security and cybersecurity week of the year.

From a Moscone booth and a stack of swag
to compounded CISO buyer pipeline.

Every motion
across four layers.

The 90-day operating cycle, week by week.
Operating cadence.

For founders. Run an RSAC activation that compounds
without paying $75K for a Moscone Innovation Sandbox booth.

Stop sponsoring RSA Conference.
Run an activation.

Four reasons RSAC is the highest-leverage AI
security and cybersecurity week of the year.

From a Moscone booth and a stack of swag
to compounded CISO buyer pipeline.

Every motion
across four layers.

The 90-day operating cycle, week by week.
Operating cadence.

For founders. Run an RSAC activation that compounds
without paying $75K for a Moscone Innovation Sandbox booth.

Stop sponsoring RSA Conference.
Run an activation.