What is SaaStr Annual, and when is the 2027 edition?

SaaStr Annual is the world's largest B2B SaaS founder + GTM conference, anchored at the San Mateo County Event Center in the San Francisco Bay Area. The 2026 edition ran May 12 to 14, 2026 as SaaStr AI Annual with 12,500+ founders, executives, and VCs across three days of content, networking, and AI-focused programming, plus 70+ side events organized by Pavilion CMO summit members, RevGenius operators, and SaaStr Fund-adjacent investors. The 2027 edition is expected back in the Bay Area in May 2027; exact dates have not yet been published by the organizer, so this page tracks the 2027 activation and updates the moment SaaStr confirms. The room is the highest-density gathering of B2B SaaS founders pre and post Series A, GTM operators, and AI-native B2B SaaS teams in the world.

Why hire FORKOFF for SaaStr Annual activations?

Most teams pay for a San Mateo booth and hope the right Series A founder walks past. The FORKOFF activation is a 14-day operating cycle: pre-event narrative + 30-account B2B SaaS founder intro engineering, on-site cadence + Tour de SaaStr Bay Area dinner + KOL placement, post-event clip cascade + qualified-pipeline record. Same operator, same dashboard, audit-tracked outcomes. Specifically tuned for B2B SaaS founders pre and post Series A, GTM operators, and AI-native B2B SaaS teams shipping into the founder community of 100M to 1B-ARR-bound SaaS companies.

How much does a SaaStr activation cost?

Three tiers: Lite tier (single-track pre-event founder narrative or on-site Bay Area dinner or side-event slot), Standard tier (recommended, full week-of presence), Full tier (sponsor-grade with side events + Pavilion CMO summit adjacency + GTM operator roundtable production). All tiers carry the verified record + qualified-pipeline reporting. Reference point: a San Mateo booth fee runs at standard sponsor rates plus AV and staff costs.

Do you produce side events at SaaStr Annual?

Yes. Standard + Full tiers include FORKOFF-produced side events at Bay Area venues (Tour de SaaStr dinner, GTM operator roundtable, Pavilion CMO summit panel, founder talk format). We handle venue, invite list, KOL outreach, and on-site recording. Side events are the highest-leverage on-site moment. 30 right Series A founders in one Bay Area-side room beats 12,000 random attendees at San Mateo main hall.

How does FORKOFF work with the Pavilion CMO summit and SaaStr AI track?

Our Full tier includes a Pavilion CMO summit adjacency layer for CMO partnership conversations and SaaStr AI track integration. We coordinate with the founder's Pavilion membership before any pre-event narrative goes live, route 30-account intros across CMOs and demand-gen heads who attend the Pavilion summit, and structure side events so SaaStr AI track speakers can participate in pipeline-acceleration conversations. Critical for AI-native B2B SaaS founders who treat the SaaStr AI track as the budget-anchor moment for founder community partnership decisions.

How does the post-event clip cadence work?

Every podcast recorded on-site feeds the clipping pipeline at clips.forkoff.xyz. One 60-minute recording produces 8-12 cross-platform clips (X / TikTok / Reels / Shorts), distributed over the 30 days following SaaStr. Each clip is tracked in the qualified-view record and reported in the T+30 audit close. The post-event cadence is what compounds the week's investment. For SaaStr specifically, the B2B SaaS Twitter cluster (Pavilion CMO members + RevOps voices + Series A founder community) keeps the residual attention curve elevated.

Can FORKOFF run activations at events outside SaaStr Annual?

Yes. SaaStr Annual is one of 12 plus events on the FORKOFF event roster. HubSpot Inbound, Dreamforce, Microsoft Ignite, AWS re:Invent, RSA Conference, DEF CON, NeurIPS, Google Cloud Next. Each event has its own activation page with cadence + tier pricing tuned to the event format and ICP. B2B SaaS founder, GTM operator, and AI-native SaaS ICPs map cleanly across events; see /for/saas-companies and /for/ai-startups for ICP-side detail.

Event activation · SaaStr Annual 2027 · Bay Area · B2B SaaS founders + GTM operators + AI-native SaaS

The SaaStr Annual activation that shipsqualified pipeline.

FORKOFF SaaStr Annual activation is a 14-day operating cycle for B2B SaaS founders pre and post Series A, GTM operators, and AI-native B2B SaaS teams shipping into the founder community of 100M to 1B-ARR-bound SaaS companies in the Bay Area. Pre-event narrative, on-site cadence at San Mateo, post-event compounding, audit-tracked outcomes.

Apply for SaaStr Annual activation

See proof

May 2027 (dates TBA)Next edition

San Mateo, CACity

12,500+Attendance (expected)

70+ across Bay AreaSide events

▸ The wedge

Most teams pay by application for a San Mateo booth and a Pavilion CMO summit pass. Some host a Bay Area-side dinner and bounce. FORKOFF runs the SaaStr week as a 14-day operating cycle.

SaaStr Annual circuit · 2027

B2B SaaS founders pre and post Series A, GTM operators, and AI-native SaaS teams on the FORKOFF SaaStr radar.

SaaStrSaaStr AISaaStr FundPavilionRevGeniusWynterFirst Round CapitalBoldstart VenturesY CombinatorSequoiaIndex VenturesFounder CollectiveDefaultClayApollo.ioCommon RoomVendrGongOutreachZoomInfoSaaStrSaaStr AISaaStr FundPavilionRevGeniusWynterFirst Round CapitalBoldstart VenturesY CombinatorSequoiaIndex VenturesFounder CollectiveDefaultClayApollo.ioCommon RoomVendrGongOutreachZoomInfo

Anonymized post-engagement. Names surfaced are SaaStr Annual 2025 ecosystem operators FORKOFF either ran intros into or co-attended Pavilion CMO summit sessions with.

19Flagship event weeks in 2026

4 layersPre-event, on-site, post-event, distribution

$5K-$10KPer-event activation deployment

WeeklyAudit ledger cadence

Why activate at SaaStr Annual

Four reasons SaaStr is the highest-leverage B2B
SaaS founder week of the year.

The SaaStr founder community compounds in ways no other B2B SaaS event week does. 12k attendees plus Pavilion CMO summit density plus pre and post Series A founder concentration inside one 3-day Bay Area window.

12,500+

B2B SaaS founders pre and post Series A concentrated across San Mateo plus the Pavilion CMO summit plus the Bay Area side-event web.

3 days

SaaStr AI track attendees, GTM operators, and Pavilion CMO summit members all in-market across the same 72-hour window.

70+

Side events make B2B SaaS founders and GTM operators reachable in 30-person rooms.

30 days

B2B SaaS Twitter and Pavilion + RevGenius cluster compound on residual.

SaaStr intel · the Bay Area room you are activating into

What SaaStr Annual 2027 actually looks like.

The week breaks into a San Mateo main-stage cluster, a Pavilion CMO summit + SaaStr AI track adjacency, and a Bay Area side-event web running parallel. Activating well means picking the right stripe of the week.

Date + venue

May 2027 (dates TBA)

The 2027 edition is expected back at the San Mateo County Event Center, 1346 Saratoga Drive, San Mateo, in May 2027; the organizer has not yet published exact dates. Pavilion CMO summit on the expo floor. Bay Area side events concentrated in San Mateo, Palo Alto, and the Embarcadero side-event circuit. The 2026 edition ran May 12 to 14 as SaaStr AI Annual.

Expected attendance

12,500+ at the 2026 edition and trending higher for 2027: 38% B2B SaaS founders pre and post Series A, 26% GTM operators (CROs + VPs of RevOps + demand-gen heads pre-VP), 22% AI-native B2B SaaS founders + Pavilion CMO summit attendees, 14% press + analysts + KOLs + investors.

B2B SaaS founders pre/post Series A38%

GTM operators (CROs + RevOps + demand-gen)26%

AI-native SaaS + Pavilion CMO summit22%

Press + KOLs + investors14%

Key tracks

Where the buyer-relevant rooms live. Pick 2 max for any single activation week.

AIGTMPricing + PackagingRevOpsFunding + IPOPavilion CMO Summit

FORKOFF receipts at SaaStr

Two prior cycles run on the FORKOFF audit ledger. AI-native B2B SaaS pre-Series-A pre-launch, GTM operator narrative for a Series B SaaS founder. Both ledger entries delivered within T+30 of close.

2 prior activationsT+30 ledger closeSeries A-fluent comms

Operating week

From a San Mateo booth and a stack of SaaStr swag
to compounded Series A founder pipeline.

Three days across the San Mateo County Event Center main floor, the Pavilion CMO summit, and the Bay Area side-event web. Pre-event narrative, daily on-site cadence, post-event clip cascade. One operator carries every phase. Every phase closes with a verified entry.

Visual ledger

Three days of operating cadence across San Mateo, the Pavilion CMO summit, and the Bay Area side-event web.

Event-week cadence

SaaStr AI Annual 2027 week-of cadence (recommended).

Sample schedule for a Standard-tier engagement across the 2027 SaaStr AI Annual week, expected in the Bay Area in May 2027. Exact dates are to be announced by the organizer; this cadence maps to the confirmed calendar the moment it lands. Tier-specific deliverables shown in the next section.

Day	Date	Motion	FORKOFF owns
Mon (D-1)	Day -1	Land in Bay Area · pre-event Tour de SaaStr dinner setup	Venue + invite list + intro choreography
Tue	Day 1	Opening day attendance · founder posts from San Mateo main floor	Daily post + on-site clip cadence
Wed	Day 2	ICP-account 1:1 meetings · Pavilion CMO summit adjacency	Meeting calendar + founder community intro routing
Thu	Day 3	FORKOFF side event (GTM operator roundtable / panel / dinner) · SaaStr closing	Production + KOL invites + recording
Fri	Day 4	On-site podcast recording day · 3-4 founder + GTM operator interviews	Studio + production + same-week clip pipeline
Sat	Day 5	KOL placements live · partnership-conversation closes	KOL proof + per-post tracking
Sun	Day 6	Founder thread recap of week · B2B SaaS Twitter cluster reciprocation	Thread craft + cluster activation
Mon (D+7)	Day 7	Departure · post-event clip cascade live	Distribution sequencing + weekly verified proof

Outcomes from SaaStr lanes

Real outcomes from
real B2B SaaS founder activations.

3x

Investor + founder pipeline vs cold outreach. GTM-track positioning converts the Series A community on-site.

4 days

Clips per day during event week. Founder roundtable content ships before the closing keynote.

30+

ICP accounts activated pre-event. Investor intros and SaaS founder connections tracked in the verified proof.

OWNED

Every clip, investor-intro list, and audit receipt stays with the founder at engagement end.

Fit map · SaaStr Annual activation ICP

For founders. Run a SaaStr activation that compounds
without paying by application for a San Mateo Pavilion CMO summit booth.

Who you are

›B2B SaaS founder pre or post Series A using SaaStr as the budget-anchor week for founder community partnership decisions and Series A investor conversations
›GTM operator (CRO, VP of RevOps, demand-gen head pre-VP) for a B2B SaaS team needing pipeline acceleration through SaaStr Annual
›AI-native B2B SaaS founder building atop foundation models using the SaaStr AI track as the visibility moment
›Founder open to spending the operating week in the Bay Area (not parachuting in for one Jason Lemkin keynote)

What FORKOFF delivers

›14-day pre-event narrative engineering across 30 ICP accounts (B2B SaaS founders pre/post Series A + GTM operators + AI-native SaaS teams + Pavilion CMO summit members)
›Daily on-site cadence Tue-Thu of SaaStr week + Tour de SaaStr Bay Area dinner + GTM operator roundtable production
›B2B SaaS Twitter + Pavilion + RevGenius KOL stack activated through bot-screened placements with per-post tracking
›T+30 verified proof close with SaaStr-founder-community-sourced pipeline report tied back to every qualified-view check

Not the right fit

×Pure consumer Web3 without B2B SaaS overlap. SaaStr activation needs a B2B SaaS product to anchor on
×Brands that just want a by application booth + logo on a San Mateo banner
×Anyone expecting one Jason Lemkin keynote to convert without 14 days of pre-event narrative + 3 days on-site
×Teams unwilling to commit to a 90-day operating cycle (T-30 to T+30) around the event

Sandbox · 14 days · refund if no qualified-intro list

by application SaaStr lite pilot. Refund if we do not deliver the qualified-intro list pre-Bay-Area.

14-day pre-event narrative + 30-account B2B SaaS founder ICP map + qualified-intro list shipped before you land in the Bay Area. If we do not deliver the intro list inside 14 days, the by application comes back.

Apply for the by application SaaStr pilot

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Client receipts

What operators say after the engagement.

“

The qualification ledger changed how we report to the board. Real attention, verified weekly, not dashboard vanity.

Alex Morgan

Growth Lead, AI Infrastructure Startup

Brand

99.71%Sustained legitimacy rate

Featured engagements

LITE ACTIVATION · BY APPLICATION · 5 ENGAGEMENTS PER QUARTER

by application

Lite activation floor

by application SaaStr Lite activation. Single-track pre-event founder narrative or Bay Area dinner.

Two weeks of pre-event narrative + 30-account B2B SaaS founder cluster activation + SaaStr-specific intro engineering. You leave with a verified record of qualified intros surfaced before you land in the Bay Area. Lite tier scopes a single track. Selective on ICP, capped per quarter.

Apply for SaaStr Lite activation

Single-track entry tierverified-proof reportingpairs with Standard or Full upgrade

Activation vs the alternatives

How a FORKOFF SaaStr Annual activation compares.

Receipt-by-receipt, on the same five dimensions every buyer asks about. No tier shell games, no asterisks.

← scroll horizontally to see more →

Feature	FORKOFF activationOutcome-priced	DIY booth + sponsorLogo on banner	Traditional PR firmPress retainer
Pricing model	Outcome-priced. Per-event commit. by application tier band.	Booth fee plus AV plus founder hours. Often by application plus before any sourced founder lead.	Monthly retainer regardless of event outcome. monthly retainer, by application.
Pre-event narrative	30-day B2B SaaS founder cluster activation plus 30-account GTM operator intro engineering	Tweet announcing booth number a week before	Press release embargoed until Jason Lemkin keynote day
On-site cadence	Daily founder posts, Tour de SaaStr dinner, Pavilion CMO summit, KOL placements, podcast recordings	Founder behind a San Mateo podium, hopes the right Series A founder walks past	Press wrangling around the keynote, no operating cadence on-site
Post-event compounding	30-day clip cascade plus qualified-pipeline record sourced from SaaStr founder community	Folder of phone photos and a Slack debrief from a SFO flight home	Coverage clipping report, often disconnected from B2B SaaS founder pipeline
Qualified-view proof, audited	Signed by operator, qualified-pipeline math, T+30 close	Whatever the founder remembers from the San Mateo main hall	Vanity coverage report, no pipeline math

Activation tiers

SaaStr Annual 2027 activation tiers.

All tiers carry the verified record + qualified-pipeline reporting. Tier scales scope, not philosophy.

3 tiersLite · Standard · Full

5/quarterEngagements per cycle

By applicationSelective on ICP

Lite

by application

Pre-event narrative lock + 14-day B2B SaaS founder cluster activation
Daily founder posts during SaaStr week (drafted by FORKOFF, founder approves)
1 podcast recording on-site (founder interview)
6 clips post-event distributed across X / TikTok / Reels / Shorts
Weekly Slack-delivered weekly proof

Recommended

Standard

By application

Everything in Lite, plus:
1 FORKOFF-produced side event (Tour de SaaStr Bay Area dinner / panel / GTM operator roundtable)
3-4 podcast recordings on-site (founder + GTM operators + AI-native SaaS founder guests)
12-18 clips post-event across all surfaces
Bot-screened KOL placement (1 placement matched to your ICP)
Intro engineering on 30 ICP accounts attending SaaStr
Post-event qualified-pipeline record T+30 days

Full

By application

Everything in Standard, plus:
Multi-stop side-event tour (3 events across the week including Pavilion CMO summit adjacency)
5+ podcast recordings on-site (founder + GTM operators + AI-native SaaS founders + Pavilion CMO voices)
24-36 clips post-event across all surfaces
3-5 bot-screened KOL placements (B2B SaaS Twitter + Pavilion + RevGenius + RevOps Twitter)
Intro engineering on 60 ICP accounts (extended pre-event window)
GTM operator roundtable production for Series A founder community
Post-event qualified-pipeline record T+60 days
1 dedicated FORKOFF operator on-site for the full week

More events on the FORKOFF roster

Other activation weeks. Same operator. Same proof.

HubSpot Inbound 2026

Sep 2026 · Boston · Standard tier by application

Dreamforce 2026

Sep 2026 · San Francisco · Standard tier by application

Microsoft Ignite 2026

Nov 2026 · San Francisco · Standard tier by application

AWS re:Invent 2026

Dec 2026 · Las Vegas · Standard tier by application

RSA Conference 2026

Apr 2026 · San Francisco · Standard tier by application

FAQ · 7 questions

Related FORKOFF surfaces

Where SaaStr activations compound in your stack.

SaaS companies

Beyond SaaStr week. SaaS-side ICP playbook for B2B SaaS founders pre and post Series A.

AI startups

Beyond SaaStr week. AI-side ICP playbook for AI-native B2B SaaS founders building atop foundation models.

Founder funnel

Pre-event narrative + intro engineering across 30 ICP accounts attending SaaStr.

Founder podcast

On-site podcast recording day during SaaStr week. Studio + crew booked at Bay Area partner venue.

KOL marketing

Bot-screened B2B SaaS Twitter + Pavilion + RevGenius KOL placements during SaaStr week.

Markets · San Francisco

Beyond SaaStr week. Bay Area B2B SaaS GTM playbook + on-ground partner network.

As Featured In

Full press shelf

Why this SaaStr playbook comes from real reps

The activation record behind this page

FORKOFF has run activations across 42 events since 2023 and served 150+ brands, per our own operating record, at events including Korea Blockchain Week, ETHDenver, and Token2049. Each activation was a curated gathering or side event sized between 100 and 250 people, built around a pre-event narrative, an on-site cadence, and a post-event compounding motion. SaaStr Annual gathers SaaS founders, operators, and the investors who back them in the SF Bay Area every year, so the plan on this page is drawn from the reps we have actually logged in founder-and-VC rooms, not from a booth on the expo floor.

A founder-and-investor room runs on warm intros

SaaStr is where SaaS founders compare notes and investors take meetings, and almost nothing of value there happens at a booth. Across our 42-event history the founders who got real outcomes ran a curated dinner, a peer operator session, a focused investor breakfast, and let the introductions compound from there. A 100 to 250 person format aimed at the specific founders, operators, and funds that matter to you beats a badge scan, because this audience trades access based on who convened the room worth being in.

Where the 42-event record changes the plan

Because we have run the pre-event to post-event loop dozens of times across 150+ brands, a SaaStr engagement does not start from a blank page. We know when to open the narrative, which convening format a founder-and-investor audience shows up for, and how to keep the intros compounding after the event closes. The full method is on the event management service page, every activation window lives on the events hub, and a SaaS team also weighing an ecosystem-wide play should read the Dreamforce breakdown.

Reviewed by the FORKOFF events team, the operators who run these activations on the ground.

The brand line

Stop sponsoring SaaStr Annual.
Run an activation.

Lite activation single-track, by application. Standard tier end-to-end, by application. Full tier sponsor-grade, by application with GTM operator roundtable production. verified proof on qualified pipeline across every tier.

Apply for SaaStr Lite activation

Browse all events

From the FORKOFF blog

Receipts, deep dives, and playbooks.

Read all

Global Trading Show 2026 (Abu Dhabi): Speakers, Dates, and What to Expect

Global Trading Show 2026 runs December 15 to 16 at Emirates Palace, Abu Dhabi. Dates, verified speakers, ticket tiers, and what the expo actually covers.

By forkoff-team

Read

GWDC 2026 Korea (Seoul): Dates, Venue, Speakers, and the Four Zones

GWDC 2026 Korea runs September 29 to 30 at the aT Center in Seoul. Dates, venue, the four zones, confirmed speakers, and the 48-hour hackathon.

By forkoff-team

Read

Sol SyncUp Infrastructure Summit Singapore: Inside the Closed-Door DePIN Meeting

Sol SyncUp is hosting a closed-door Infrastructure Summit in Singapore to standardize DePIN architecture. What it is, who is in the room, and why it matters.

By forkoff-team

Read

Pricing the qualified view

Day

Date

Motion

FORKOFF owns

Mon (D-1)

Day -1

Land in Bay Area · pre-event Tour de SaaStr dinner setup

Venue + invite list + intro choreography

Tue

Day 1

Opening day attendance · founder posts from San Mateo main floor

Daily post + on-site clip cadence

Wed

Day 2

ICP-account 1:1 meetings · Pavilion CMO summit adjacency

Meeting calendar + founder community intro routing

Thu

Day 3

FORKOFF side event (GTM operator roundtable / panel / dinner) · SaaStr closing

Production + KOL invites + recording

Fri

Day 4

On-site podcast recording day · 3-4 founder + GTM operator interviews

Studio + production + same-week clip pipeline

Sat

Day 5

KOL placements live · partnership-conversation closes

KOL proof + per-post tracking

Sun

Day 6

Founder thread recap of week · B2B SaaS Twitter cluster reciprocation

Thread craft + cluster activation

Mon (D+7)

Day 7

Departure · post-event clip cascade live

Distribution sequencing + weekly verified proof

by application SaaStr Lite activation. Single-track pre-event founder narrative or Bay Area dinner.

Single-track entry tierverified-proof reportingpairs with Standard or Full upgrade

Feature

FORKOFF activationOutcome-priced

DIY booth + sponsorLogo on banner

Traditional PR firmPress retainer

Pricing model

Outcome-priced. Per-event commit. by application tier band.

Booth fee plus AV plus founder hours. Often by application plus before any sourced founder lead.

Monthly retainer regardless of event outcome. monthly retainer, by application.

Pre-event narrative

30-day B2B SaaS founder cluster activation plus 30-account GTM operator intro engineering

Tweet announcing booth number a week before

Press release embargoed until Jason Lemkin keynote day

On-site cadence

Daily founder posts, Tour de SaaStr dinner, Pavilion CMO summit, KOL placements, podcast recordings

Founder behind a San Mateo podium, hopes the right Series A founder walks past

Press wrangling around the keynote, no operating cadence on-site

Post-event compounding

30-day clip cascade plus qualified-pipeline record sourced from SaaStr founder community

Folder of phone photos and a Slack debrief from a SFO flight home

Coverage clipping report, often disconnected from B2B SaaS founder pipeline

Qualified-view proof, audited

Signed by operator, qualified-pipeline math, T+30 close

Whatever the founder remembers from the San Mateo main hall

Vanity coverage report, no pipeline math

The activation record behind this page

A founder-and-investor room runs on warm intros

Where the 42-event record changes the plan

Reviewed by the FORKOFF events team, the operators who run these activations on the ground.

The SaaStr Annual activation that shipsqualified pipeline.

B2B SaaS founders pre and post Series A, GTM operators, and AI-native SaaS teams on the FORKOFF SaaStr radar.

Four reasons SaaStr is the highest-leverage B2BSaaS founder week of the year.

12,500+

3 days

70+

30 days

What SaaStr Annual 2027 actually looks like.

From a San Mateo booth and a stack of SaaStr swagto compounded Series A founder pipeline.

SaaStr AI Annual 2027 week-of cadence (recommended).

Real outcomes fromreal B2B SaaS founder activations.

3x

4 days

30+

OWNED

For founders. Run a SaaStr activation that compoundswithout paying by application for a San Mateo Pavilion CMO summit booth.

by application SaaStr lite pilot. Refund if we do not deliver the qualified-intro list pre-Bay-Area.

What operators say after the engagement.

by application SaaStr Lite activation. Single-track pre-event founder narrative or Bay Area dinner.

How a FORKOFF SaaStr Annual activation compares.

SaaStr Annual 2027 activation tiers.

Lite

Standard

Full

Other activation weeks. Same operator. Same proof.

HubSpot Inbound 2026

Dreamforce 2026

Microsoft Ignite 2026

AWS re:Invent 2026

RSA Conference 2026

Where SaaStr activations compound in your stack.

SaaS companies

AI startups

Founder funnel

Founder podcast

KOL marketing

Markets · San Francisco

The activation record behind this page

A founder-and-investor room runs on warm intros

Where the 42-event record changes the plan

Stop sponsoring SaaStr Annual.Run an activation.

Receipts, deep dives, and playbooks.

Global Trading Show 2026 (Abu Dhabi): Speakers, Dates, and What to Expect

GWDC 2026 Korea (Seoul): Dates, Venue, Speakers, and the Four Zones

Sol SyncUp Infrastructure Summit Singapore: Inside the Closed-Door DePIN Meeting

The SaaStr Annual activation that shipsqualified pipeline.

B2B SaaS founders pre and post Series A, GTM operators, and AI-native SaaS teams on the FORKOFF SaaStr radar.

Four reasons SaaStr is the highest-leverage B2BSaaS founder week of the year.

12,500+

3 days

70+

30 days

What SaaStr Annual 2027 actually looks like.

From a San Mateo booth and a stack of SaaStr swagto compounded Series A founder pipeline.

SaaStr AI Annual 2027 week-of cadence (recommended).

Real outcomes fromreal B2B SaaS founder activations.

3x

4 days

30+

OWNED

For founders. Run a SaaStr activation that compoundswithout paying by application for a San Mateo Pavilion CMO summit booth.

by application SaaStr lite pilot. Refund if we do not deliver the qualified-intro list pre-Bay-Area.

What operators say after the engagement.

by application SaaStr Lite activation. Single-track pre-event founder narrative or Bay Area dinner.

How a FORKOFF SaaStr Annual activation compares.

SaaStr Annual 2027 activation tiers.

Lite

Standard

Full

Other activation weeks. Same operator. Same proof.

HubSpot Inbound 2026

Dreamforce 2026

Microsoft Ignite 2026

AWS re:Invent 2026

RSA Conference 2026

Where SaaStr activations compound in your stack.

SaaS companies

AI startups

Founder funnel

Founder podcast

Four reasons SaaStr is the highest-leverage B2B
SaaS founder week of the year.

From a San Mateo booth and a stack of SaaStr swag
to compounded Series A founder pipeline.

Real outcomes from
real B2B SaaS founder activations.

For founders. Run a SaaStr activation that compounds
without paying by application for a San Mateo Pavilion CMO summit booth.

Stop sponsoring SaaStr Annual.
Run an activation.

Four reasons SaaStr is the highest-leverage B2B
SaaS founder week of the year.

From a San Mateo booth and a stack of SaaStr swag
to compounded Series A founder pipeline.

Real outcomes from
real B2B SaaS founder activations.

For founders. Run a SaaStr activation that compounds
without paying by application for a San Mateo Pavilion CMO summit booth.

Stop sponsoring SaaStr Annual.
Run an activation.