One founder-owned original-data report packaged with a coordinated launch sequence and earned-media outreach. Tier-one press pre-briefed under embargo, analyst meetings booked, drop-day cascade timed end to end. Outcome-priced against the citations and category authority earned, not the page count.
Five patterns we see when a founder ships a report and the spend does not compound into category authority. Each row maps to the FORKOFF research drop fix. Read it before booking the discovery call.
Founder writes a 2,000-word category blog with no original data. The post lands flat, gets shared three times, and never earns a citation in any tier-one outlet because the data does not exist to anchor the claim.
Research drop with original primary data the founder already sits on. Findings packaged into a report, a launch sequence, and an earned-media outreach plan. Citations compound for 180+ days.
Founder spends three months writing a beautifully designed annual report, ships it on the website, and tweets about it once. No press wave, no analyst briefing, no earned-media outreach. The report sits unread.
Research drop with a coordinated launch sequence. Tier-one media pre-briefed under embargo, analyst meetings booked the week of drop, X / LinkedIn / Telegram cascade timed to the press wave.
Founder pays a third-party firm $50k for a co-branded report. The data is generic, the framing is hedged, and the author byline is the firm not the founder. Authority accrues to the firm, not the category.
FORKOFF research drop is founder-owned. Author byline is your team. Data comes from your platform, your network, or your survey list. Authority compounds to your category position.
Founder publishes a 40-page data appendix with no hero finding, no chart that lands, and no executive summary. Press desks ignore it because there is no headline they can reuse.
Research drop frames every report around one hero finding, three supporting findings, and one chart that earns the cover. Press desks get a headline they can quote in 24 hours.
Founder ships one research report, gets a press wave, and goes quiet for the next nine months. The category authority earned in the press wave decays because no second drop ever lands.
Research drop scoped as the first beat of a 6-month research cycle. Next-drop topic shortlisted on the discovery call. Audit ledger tracks citation rate weekly.
The FORKOFF research drop runs on a single 8-week operating system. Hero finding scoped in week one. Data analysis and report draft through week six. Press pre-brief in week seven. Drop in week eight. Citations compounding for 180+ days.
A generic category blog ships founder opinion without an authority anchor. The FORKOFF research drop packages original primary data into a report with a hero finding tier-one outlets can quote, then runs the launch cascade end to end. The drop ships compounding citations instead of opinion.
Three research drops across AI infra, DePIN, and AI-agent tooling. Each shipped a hero finding, a tier-one press wave, and a follow-on citation cycle that compounded into the next quarter's pipeline. Read the longer write-ups inside our case-study hub or pair the drop with the podcast service.
Cross-platform clips and recap threads shipped inside 72 hours of the drop.
Tier-one earned-media placements per drop when the hero finding is sharp.
Per drop. Outcome-priced against the published citations and category authority earned.
You keep the data, the report, the charts, the press list, and the citation ledger.
Four routes to a research artifact. Match the activation to your stage, your milestone, and your willingness to put your name on the byline.
| Feature | FORKOFF Research DropOutcome-priced · original data plus launch plus earned-media outreach | Generic blog postLong-form opinion, no original data | Sponsored third-party reportCo-branded, author byline is the firm | DIY annual reportFounder writes plus founder distributes |
|---|---|---|---|---|
| Pricing | $30-70k per drop, outcome-priced | Free if founder writes it | $30-100k for a co-branded report | Founder time only, no agency cost |
| Authority anchor | Founder-owned author byline plus original data | Founder opinion, no data anchor | Third-party firm gets the byline | Founder-owned, but no press wave |
| Press wave | Tier-one pre-brief under embargo | None unless founder has the rolodex | Press wave runs through the firm | None, the report sits on the website |
| Lead time | 8 weeks to drop | Same week if founder writes fast | 10-14 weeks via third-party firm | 12+ weeks if founder runs solo |
| Compounding citations | 180 days of compounding citations | Decays inside 14 days | Belongs partly to the firm | Decays inside 30 days |
FORKOFF runs the research drop as a discrete activation, not a retainer. By application, capped at 5 engagements per quarter, selective on ICP. You get hero-finding scoping, data analysis, report production, press embargo handling, analyst meetings, drop-day cascade, and 180-day citation tracking. Outcome-priced against the citations and category authority earned.
A founder-owned original-data report packaged with a launch sequence and earned-media outreach. FORKOFF scopes the hero finding, runs the data analysis, drafts the report, pre-briefs tier-one press under embargo, books analyst meetings, and runs the drop-day cascade across X, LinkedIn, Telegram, and podcast guesting. $30,000 to $70,000 per drop, 8-week lead time, outcome-priced against the citations and category authority earned.
One founder-owned original-data report with a press wave and a 180-day citation cycle. Pair with Answer Engine Optimization, Media Partnership, or Announcement Orchestration depending on the milestone. See the full activations catalog.
ETH NYC 2026 hits June 8 to 14 (ETHConf + ETHGlobal NY). The 3-week activation playbook that lifted sponsor day-30 dev activations 8.9x across 11 audited teams.
Read
Step-by-step Twitch clipping for desktop, mobile, and OBS plus the vertical re-cut workflow that earns qualified views off-platform.
Read
Compare the 9 best AI video editors of 2026 on pricing, qualified-view economics, audit ledger, and ICP fit. Apply now to test the managed lane.
Read
