FORKOFF · Tools
Real math, not a fake demo. Allocate a monthly budget across five channels, set deal size and sales cycle, see modeled ROI per channel + the FORKOFF Clipping alternative on the same dollars.
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The calculator splits spend across five channels at category-baseline cost-per-qualified-view, models the QV-to-lead curve per channel, and exposes the FORKOFF outcome-priced alternative on the same budget. Every output ratio falls out of deterministic math. For the sequencing logic behind where that budget should land first, our web3 GTM playbook maps channel spend to stage.
Combined ROI = total modeled pipeline divided by total monthly spend. Volume-weighted across the five channels at category-baseline conversion. The dial on the right shows the live result for the inputs above.
$0.003
FORKOFF CPQV
5B+
Qualified-view ledger
Each channel converts spend to qualified views at its category-baseline CPQV. Content compounds; PR rents. The bars show the gap.
Spend rises in week 1, modeled pipeline crosses break-even between week 8 and 14 for healthy mixes. PR-heavy mixes never close the gap.
Same budget routed through FORKOFF Clipping at $0.003 CPQV. The bar gap is 4x to 8x for most B2B brands. $0.003 is the clipping contract rate, not a brand-wide rate.
Each channel plots by CPV (x-axis) and QV-to-lead conversion (y-axis). FORKOFF sits far left at $0.003 with mid-band conversion. PR is the upper right outlier.
Pipeline scales linearly with deal size. The same channel mix turns 4x at $24k ACV and 9x at $48k. Sales cycle moves payback weeks, not the multiple.
Inputs · what the calculator needs
Monthly marketing budget. The total dollar amount available across all channels each month. The calculator does not factor agency fees or fractional-CMO retainers, those flow into the operating expense line, not the channel mix.
Channel allocation. Percentage split across the five canonical channels. Percentages sum to 100. Any channel can be zeroed out if the brand does not run it today.
Average deal size and sales cycle. Anchors the pipeline math. Average deal size scales the lead conversion to dollar value; sales cycle sets when modeled pipeline becomes recognized revenue.
Outputs · what the calculator returns
Per-channel breakdown. Dollars allocated · qualified views generated · leads converted · pipeline dollars · ROI multiple · payback weeks. Five rows, one per channel.
Combined ROI multiple and payback weeks. The single number that summarizes the modeled return on the current channel mix.
FORKOFF Clipping alternative. The same monthly budget reallocated to FORKOFF clipping + distribution at the $0.003 CPQV outcome-price. Modeled qualified views and pipeline on the FORKOFF rate.
Most marketing ROI calculators ask for a CTR and a conversion rate and multiply. That math hides the question that matters: which channel actually delivered the buyer? This calculator splits a marketing budget across five channels at category-baseline cost-per-qualified-view (CPQV), models the lead curve for each, and shows the FORKOFF Clipping alternative on the same budget. Real numbers, deterministic math, no API call.
Each card is a real allocation pattern the model sees often. Run the live calculator above to test your own numbers.
Scenario 01
14 wkSeries-A SaaS, paid-heavy mix
$80k/mo, 60% paid social, 15% content, 10% KOL, 10% PR, 5% events. $24k ACV, 45-day cycle.
Combined ROI
2.6x
Recommendation
Paid social leak. Reallocate 30 pts to content + FORKOFF clipping. Modeled lift to 6.4x.
Scenario 02
11 wkBootstrapped agency, content-heavy
$25k/mo, 10% paid, 60% content, 5% KOL, 5% PR, 20% events. $48k ACV, 60-day cycle.
Combined ROI
5.4x
Recommendation
Strong content engine. Add FORKOFF clipping to the events budget for 2x event-week lift.
Scenario 03
9 wkWeb3 protocol, KOL-heavy
$120k/mo, 5% paid, 10% content, 70% KOL, 5% PR, 10% events. $60k ACV, 30-day cycle.
Combined ROI
2.1x
Recommendation
KOL spend without an audit ledger is the leak. FORKOFF outcome-pricing reframes the same KOL budget as $0.003 CPQV.
Scenario 04
8 wkFORKOFF-pattern brand
$60k/mo, 20% paid, 30% content, 15% KOL, 5% PR, 30% events. $32k ACV, 30-day cycle.
Combined ROI
4.8x
Recommendation
Healthy mix. Add FORKOFF clipping as the 6th channel for distribution amplification.
The clipping channel · 5Bn+ view ledger and growing
FORKOFF Clipping at $0.003 CPQV runs at 4x lower unit cost than content.
The $0.003 rate is the contractual outcome of the FORKOFF Clipping product specifically. Clients only pay for qualified views that survived watch-time, valid-traffic, and geo-route filters. Other FORKOFF services price on different models (Fractional CMO project-based, KOL on qualified inbound, etc.). The calculator above swaps clipping in to show the math.
Generic ROI calculators hide the channel that actually delivered the buyer. The FORKOFF model surfaces it and shows the outcome-priced alternative on the same dollars.
← scroll horizontally to see more →
| Feature | FORKOFF Marketing ROI calc5-channel deterministic model + FORKOFF wedge | Generic ROI calculatorsHubSpot / Salesforce / single-conversion-rate widgets | Excel modelsHand-built CMO sheets | Attribution platformsBizible · Dreamdata · Attribution.com |
|---|---|---|---|---|
| Splits ROI by channel, not one blended number | ||||
| Models payback weeks per channel | partial | |||
| Surfaces the FORKOFF Clipping alternative on the same budget | ||||
| Calibrated against a real qualified-view ledger | partial | |||
| Free, no signup, no CRM connection | ||||
| Channel benchmarks updated quarterly | ||||
| Best for closed-loop multi-touch attribution on real CRM data | partial |
If your decision lands in the left column, the calculator is the right surface. If it lands in the right, use a different tool.
Built for this
Not the right fit
It splits a monthly marketing budget across five channels (paid social, content, KOL, PR, events) at category-baseline cost-per-qualified-view, models the qualified-view-to-lead conversion per channel, and outputs per-channel ROI multiples, payback weeks, and a combined number. Then it shows the same budget reallocated to FORKOFF Clipping clipping at $0.003 CPQV as a comparison scenario. The math is deterministic; no API calls.
Calibration corpus: the FORKOFF qualified-view audit ledger (5B+ QVs across managed engagements), Gartner CMO Survey 2025, HubSpot State of Marketing 2026, and FirstPageSage agency-services benchmarks. Numbers are updated quarterly. Paid social CPQV $0.08, content $0.02, KOL $0.05, PR $0.15, events $0.12; FORKOFF Clipping floor at $0.003.
Real, billing-floor number. FORKOFF runs outcome-priced clipping at $0.003 per qualified view as the outcome billing rate across managed engagements. The 5B+ ledger is append-only; per-campaign records are private to the brand that ran them, but aggregate numbers are public.
Because most paid-social impressions are not qualified views. CPQV strips out the bot impressions, the scroll-past, and the wrong-ICP reach that paid social inflates. $0.08 CPQV on paid is the median across the FORKOFF audit ledger after the qualified filter; CPM looks much more cost-efficient, but CPM is impressions, not attention.
Content amortizes. A pillar page that costs $4,000 to research and write delivers qualified views on a 12-month decay curve. Divided across the modeled QV count, the per-QV cost lands at $0.02 in the median. Content is the slowest-payback channel in the model and the highest-compounding asset.
Average deal size scales the pipeline output linearly. A $120,000 ACV moves the pipeline number 5x vs a $24,000 ACV on the same QV count. Sales cycle changes the payback weeks but not the ROI multiple. Enterprise (120-day cycles) push payback to 18-24 weeks; PLG (14-day) compresses it to 6-8 weeks.
Because $0.003 CPQV is 4x more cost-efficient than the most affordable traditional channel (content at $0.02) and 27x more cost-efficient than PR (at $0.15). On the same budget, the qualified-view count is multiples higher. The pipeline lift is bounded by the QV-to-lead rate, which the model holds constant across channels for fairness.
Treat the calculator as a directional model, not a verdict. The benchmarks are category-median; specific brands run higher or lower. The calculator's value is the channel-mix comparison and the FORKOFF wedge, both stay directionally correct even if the absolute numbers shift +/- 30% per channel.
Not directly. The model covers the five channels that consume budget. Organic and referral are downstream effects of the spend (especially content) and surface in the content channel's amortized CPQV. Inbound from existing customers is a CRM signal, not a channel-spend signal, out of scope for this tool.
Yes. Each calculation produces a shareable URL with the inputs encoded. Anyone visiting the URL sees the same result. CSV export of per-channel rows is on the managed-engagement tier and ships with the FORKOFF Fractional CMO program.
Because the calculator is honest math, not a lead-gen trap. The output is the output regardless of who sees it. The lead-gen path is the FORKOFF wedge result and the CTA to the Fractional CMO service line at the bottom. If you want the deeper engagement-level analysis, that's the talk-to-strategist path.
Median accuracy +/- 22% per channel against the FORKOFF audit ledger benchmark set (n=147 managed engagements, 18-month rolling window). Paid social is the most variable (standard deviation 35%); content is the most stable (12%). Treat the absolute numbers as median-anchored and the ratios as more robust than any single value.
Every FORKOFF Fractional CMO engagement starts with a 90-day budget allocation plan that runs on the same model exposed in this calculator. Brands typically run the calculator before the first call, then again at week 4 and week 12 to confirm the program is moving the projected lift. The free version exposes the math; the managed version applies it to your real CRM data.
Yes. No signup, no email gate, no CRM connection. Run as many scenarios as you want. The managed FORKOFF engagement (Fractional CMO + outcome-priced clipping) is where the ROI math becomes a real budget plan with weekly reporting.
The managed engagement that turns this calculator's output into a 90-day budget plan with weekly reporting.
Estimate qualified-view delivery, average CPV, and time-to-live for a managed clipping campaign at the $0.003 contractual rate. Forward mode of the consolidated CPQV calculator.
Sister tool. Score how a brand surfaces across ChatGPT, Perplexity, Claude, Gemini, and Grok.
Channel-aware budget plan · weekly reporting · outcome-priced clipping baked in.
Run the calculator
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