What is a GEO audit?
Generative Engine Optimization audit. Measures whether a brand surfaces as a cited source across the 5 generative-SERP engines (Google AI Overview, Bing Copilot, SearchGPT, Perplexity, You.com) on a target commercial query set. Returns per-engine presence, weighted composite, source-set bias, and a per-engine lift plan.
How is GEO different from AEO and SEO?
SEO targets classic SERP rank position (#1-10 blue links). AEO (Answer Engine Optimization) targets chatbot citations (ChatGPT, Claude, Gemini, Grok). GEO targets the generative-SERP layer, the AI-synthesized answer at the top of search results, with cited sources. SEO is rank, AEO is chatbot, GEO is search-engine-generative. The three are complementary; a healthy 2026 brand scores in all three.
Why does Google AI Overview carry 32% weight?
Because it sits on the highest-traffic generative surface in 2026. Google AI Overview shows on roughly 30% of commercial-intent queries in the US (rising) and consumes 60% of the click volume those queries used to send to organic results. Missing the AI Overview means missing the buyer at the moment of intent. The 32% weight is calibrated against managed-engagement attribution data on the FORKOFF ledger.
What is source-set bias?
Standard deviation of per-engine presence scores. High bias = brand cited heavily on one engine (e.g., Perplexity) but absent on others. Low bias = distributed across engines. Distribution is more durable because each engine has different ranking priors; concentration leaves the brand exposed to one engine's algorithm change.
How does this relate to the AI SEO Audit tool?
AI SEO Audit (/tools/ai-seo-audit-free) is per-page across 6 surface dimensions (Schema, snippet, citations, linking, answers, freshness). GEO Audit is per-brand across 5 generative engines. AI SEO is the page-level fix-list; GEO is the engine-level surface measurement. Run AI SEO on your top 20 commercial pages; run GEO on the brand-level query set.
Why isn't Claude or Gemini in the GEO list?
Because Claude + Gemini are chatbot products, not search engines. They surface in the AEO Checker tool (/tools/aeo-checker) which scores chatbot citation share. GEO covers the search-engine-generative surface specifically: Google + Bing + SearchGPT (ChatGPT browse mode) + Perplexity + You.com. Different products, different priors, different audit.
How accurate is the per-engine presence score?
Median accuracy +/- 6 points against the FORKOFF managed-engagement ledger (n=120 audits, 18-month rolling window). Generative engines re-weight on 4-8-week cycles, which means scores can shift +/- 10 points between audits. Treat the score as a 30-day directional estimate.
What does the lift plan look like in practice?
Per-engine, ordered by composite-lift-per-effort. Example: '+9 Google AI: Add FAQPage + HowTo schema, earn 3 inbound from .edu adjacency. +5 Perplexity: Strengthen primary-source citations on top 5 pages. +3 SearchGPT: Add source diversity via X + LinkedIn references.' Each move names the engine, the change, and the projected composite lift.
How quickly can a Tier-C brand reach Tier-B?
30-60 days for surface moves (schema, citations, freshness). 60-120 days for the engine to re-weight and surface the brand. Brands that work the top 3 lift-plan moves typically see +10 to +18 composite points by T+60 and another +5 to +10 by T+120.
Does the audit need a domain claim or analytics access?
No. The audit runs against public engine responses on the target query set. No GSC, no analytics, no signup. The managed engagement (FORKOFF AI Search Optimization) plugs into your CRM + GSC for closed-loop measurement.
Can I audit a competitor?
Yes. Same model, swap the domain. Useful for: identifying which engines a competitor is winning + which queries are uncontested + what schema or citation pattern correlates with their composite.
How does GEO connect to the FORKOFF AI Search Optimization service?
The audit is the kickoff deliverable. Every FORKOFF AI Search Optimization engagement starts with a baseline GEO audit + a per-page AI SEO audit on the top 20 commercial pages. The 90-day delivery program targets +20 composite points on GEO and Tier-A on the top 5 pages. The free version exposes the model; the managed version applies it.
Is the audit free?
Yes. No signup, no email gate. Run as many brand audits as you want. The managed FORKOFF AI Search Optimization engagement applies the model to your portfolio with weekly reporting + closed-loop citation tracking.