How FORKOFF works.
Plain answers.

Three things. First, we operate inside specific ICPs (AI startups, AI agents, Web3 protocols, L2s, DeFi, gaming) instead of running a generic playbook. Second, every engagement ships an audit ledger with qualified-view shares, qualified inbound, and recall-lift indicators (no bot-mix vanity). Third, pricing anchors to outcomes (qualified inbound, qualified views, recall lift), not hourly retainers.

We are global by design with operating clusters in Dubai, Singapore, New York, and India. The team distribution lets us run live event activations across Token2049, ETHCC, Devcon, Consensus, AI Engineer Summit, and YC events without travel logistics blocking client work.

Founder-led. JK runs operations and partnerships (Calendly is the fastest path to him). Simba runs creator-side distribution. Embedded specialists handle each lane (Founder Funnel, Podcast, Events, Marketing Foundation, Distribution). For the operating model and team page, see /about (shipping soon).

No. Hourly retainers reward output, not outcomes. Per-asset pricing rewards volume, not qualified attention. We anchor on outcomes the buyer actually needs: qualified inbound, qualified-view shares, recall lift, design-partner conversion. The full ledger ships with every engagement.

Qualified views are post views from accounts with verified non-bot signal, intent fit (right ICP, right region, right buyer profile), and engagement depth above the bot-floor. We price distribution engagements on QV share rather than raw impressions because raw views are gameable and bot-mixed across most platforms. The clipping product (clips.forkoff.xyz) is one of the surfaces this metric anchors on.

Yes for select services. The Founder Funnel runs a 30-day paid diagnostic before the full 90-day engagement. Marketing Foundation runs a 14-day positioning audit. Distribution sandboxes (including clips.forkoff.xyz) run paid pilots with a fixed deliverable cap. Every engagement is paid pilot through outcome billing and the ledger ships at the end of the pilot regardless of conversion.

Selectively. Equity-or-revenue-share engagements require a longer commitment, founder-level access, and a measurable equity unlock event inside 12 months. We are not the right fit for pure equity-only deals or for teams looking to defer cash with no commitment.

Yes, with caveats. Marketing Foundation standalone works as a brand-spine engagement before distribution kicks in. Events standalone works around a single commercial moment. Podcast and clips.forkoff.xyz compound when paired (the podcast is the long-form, clips are the distribution).

We do not build websites. What we ship is the documentation that lets your web team build the right one: SEO architecture, pSEO grid specs, launch-page briefs, narrative blocks, and GTM-specific lead-magnet structures. Your team or a trusted vendor handles the build. We do not run paid media as a standalone service either. Paid is layered onto distribution wedges where it amplifies organic recall, not as the primary lever.

Selectively. Cross-ICP engagements happen when the buyer profile overlaps with our core (B2B SaaS founders selling into AI buyers, dev tools targeting the agent ecosystem, institutional consumer brands with crypto-curious audiences). We do not run engagements for ICPs we have no operating fluency in.

Both. The 4-Layer Operating Framework (Narrative, Long-Form, Outcome-Priced Distribution, Ecosystem Access) is ICP-agnostic. Channel mix and stage matrix tune to the vertical: X plus LinkedIn for AI, X plus Telegram plus Reddit for Web3, with overlap in the long-form and distribution layers.

30 minutes on Calendly. We confirm fit (ICP signal, commercial moment, founder commitment, distribution readiness), pick the lead wedge, and walk you through the operating cadence. We do not pitch generic services. If the fit is wrong we say so on the call and route you to a better-fit operator.

Audit ledger ships weekly. Qualified-view share, qualified inbound, recall lift indicators, channel-level performance, and per-asset attribution. Quarterly retros include a stage matrix update (which wedges hit, which under-delivered, what to bias next quarter). No vanity dashboards.

Yes, that is the default for most Series A and later teams. We run as the embedded distribution operator, your in-house team owns brand, product, and lifecycle. Distribution pipeline, podcast production, and founder-cadence support sit with us. Communication runs through one weekly stand-up plus async Slack.

Selectively, on top of organic-validated assets. We never run paid amplification on content that has not earned organic signal first. Paid lifts the floor on validated content. It does not substitute for content that has not been validated by buyers.

Three surfaces. Live receipts on /case-studies (shipping soon, gated on client approval). Brand mentions on /tools/qualified-view-auditor (paste any FORKOFF-attributed post URL and see the QV breakdown). The blog at /blog runs long-form playbooks with real numbers from past engagements.

Yes. Referrers with confirmed engagements receive a referral fee or a service credit, depending on relationship. Send the intro email to crew@forkoff.xyz with the company name, founder LinkedIn or X, and a one-line context on the commercial moment.

X at @officialforkoff for daily distribution. LinkedIn at /company/officialforkoff for institutional updates. Telegram at @officialforkoff for ecosystem signal. The blog at /blog for long-form playbooks. The podcast lives across the major podcast surfaces, links on /services/podcast.

Clipping runs as a separate product at clips.forkoff.xyz with its own pricing, FAQ, and operating model. The clips team handles 200+ campaigns with $0.003 avg per qualified view, geo-routed and verified. Visit clips.forkoff.xyz for clipping-specific pricing, the audit ledger demo, and the full FAQ scoped to that product.