LinkedIn distribution cadence The operator's personal-brand playbook.

Five posts a week. Two text, two carousel, one native video. Three to five executive commenters in the first 30 minutes. Daily 60-minute engagement window where the founder replies and comments outbound on ICP-fit posts. Account-based amplification on a curated list of 200 to 500 target accounts. Paid amplification only on posts that clear organic dwell and click-through floors.

The audit ledger ships every Monday with impression rate per post, dwell, click-through, profile views, connection accept rate, and inbound DM count. Pair the cadence with the LinkedIn launch distribution for execution and the founder funnel for the inbound conversion layer.

LinkedIn in 2026 is the only consumer surface where the executive buyer compounds attention without paid lift. Twitter rewards real-time velocity, Instagram rewards aesthetic, YouTube rewards depth. LinkedIn rewards repeat distribution to the same buyer persona, which matches the way an enterprise buyer evaluates a vendor over 60 to 180 days.

The ranker pushes posts past first-degree audiences when the post clears two velocity gates. First-30-minute comment velocity from second-degree accounts. Dwell time over 4 percent of post length. Hit both gates and the post compounds. Miss either and the post stays inside the first-degree graph and decays in 6 to 12 hours.

For founders selling to enterprise, fund, or operator buyers, the LinkedIn cadence is the trust layer that makes the cold outreach cadence convert. Run them in pair. The cold outreach cadence opens the conversation; the LinkedIn cadence keeps the prospect warm for the 90-day evaluation window.

Monday 9 am local. Carousel. Operating pattern from the prior week. Anchored to a benchmark or a receipt the founder can claim. The Monday slot carries the highest impression rate of the week because executive scrollers prime on Monday morning.

Tuesday 8 am local. Text post. Take or pattern. Under 200 words. The Tuesday slot earns the best comment velocity. Use it for opinions and operator takes that pull comments.

Wednesday 12 pm local. Native video. 45 to 90 seconds. Founder face-to-camera or screenshare. The midweek video slot captures the lunch-window scroll and lifts profile views by 2 to 3x.

Thursday 8 am local. Text post. Customer or operator proof. Concrete numbers, anonymized client. The Thursday slot drives the highest connection-request inbound rate in the week.

Friday 11 am local. Carousel. Synthesis or framework. The Friday slot is the saved-content slot; carousels with frameworks earn 10 to 18 percent save rate which signals quality to the ranker.

Carousels carry the highest dwell time per post and get weighted heaviest in the cadence. The format is fixed: 8 to 12 slides, hook on slide one, payoff on the final slide, slide two through n building toward the payoff. Each slide is one idea, never two.

Text posts are the leanest format to ship and the fastest to iterate. Cap at 200 words on the text-only slot. The opening line decides the impression rate; the second line decides the read-more click. Treat the first 200 characters as the hook.

Native video earns the highest profile-view lift but is the most production-heavy format. 45 to 90 seconds maximum, captions baked in (60 percent of LinkedIn video plays muted), founder face on camera or operator screenshare. Skip the lower-third logo lower third unless the brand atom is fully resolved.

Polls run on the off-week as filler when production slips. Polls seed the ranker with engagement signal but rarely convert directly. Reposts with a 50-word original take perform 2 to 3x better than blank reposts.

Comment-back rule: every comment on a founder post earns a substantive reply within 60 minutes during the founder engagement window, and within 6 hours otherwise. Replies are 2 to 4 sentences, advance the conversation, and never end with a thank-you-only line. The reply cadence lifts comment volume per post by 1.5 to 2.2x over the next 30 days because second-degree commenters return.

Outbound comment cadence: 30 substantive comments per week on ICP- fit posts from second-degree accounts. The comments earn profile visits which seed the connection-request layer. Comments must be substantive (under 30 words but with a take or a proof) and never generic agreement.

DM cadence: any new connection earns a soft hello within 48 hours. Format is 2 sentences, no pitch, references one signal observed on the prospect profile. Reply rate to the soft hello is 18 to 28 percent on a curated connection list, and the conversation graduates to discovery within 14 days on 4 to 8 percent of those replies.

The ABM list is the curated set of accounts where the founder wants distribution. Sales Navigator filters seed the list (industry, headcount, technology, recent funding signal). The list is reviewed quarterly and cut by 20 to 30 percent each quarter to stay tight.

Connection requests to the ABM list run at 80 to 120 per week. Accept rate floor is 35 percent on a well-targeted list. Below 25 percent the targeting is wrong and the list goes back through the filter pass.

Paid amplification (covered below) routes only to the ABM list, not to a broad lookalike. The point of the LinkedIn cadence is to be visible to the same 200 to 500 buyers every week, not to chase generic reach.

The squad is 3 to 5 second-degree executives who commit to commenting on every founder post within 30 minutes of publish. The squad is recruited from existing relationships (advisors, co-investors, prior managers, customer champions). The squad runs on a reciprocal basis: the founder comments on their posts in return.

Squad rules: comments are 1 to 3 sentences, advance the conversation, never use the word great or insightful, and reference one specific line from the post. The signal to the LinkedIn ranker is comment-velocity-from-second-degree, which lifts impression rate by 1.8 to 2.5x.

Paid amplification threshold is two-gate. Gate one: dwell rate over 4 percent of post length on the organic post. Gate two: click- through rate over 0.8 percent. A post that fails either gate is not boosted; boosting failed organic content scales the wrong message to the ABM list.

Budget cap per boost is 250 to 500 dollars. Boost duration is 5 to 7 days. Audience is the ABM list (matched company list upload). Track: cost per impression to the ABM list, cost per click, cost per profile-visit-from-target-account.

Paid LinkedIn is never a standalone channel for founder distribution. It carries 8 to 15 percent of the impression budget in a healthy cadence and stays subordinate to the organic post-and- engage loop.

Sales Navigator is the seed layer for the ABM list. Saved searches cover the four ICP cohorts the founder is selling into, with firmographic filters tuned to industry, headcount, recent funding, and technology stack. Each saved search exports 50 to 200 accounts per quarter for review.

Alert layer: posted-on-LinkedIn alerts on every ABM list account seed the outbound comment cadence. The founder comments on 30 ICP posts a week, which seeds profile views and connection-request inbound from the same buyer set. The Sales Navigator alert is the input to the engagement loop, never a standalone outreach channel.

• Impression rate per follower: 25 to 45 percent on a healthy founder cadence.
• Dwell rate floor: 4 percent of post length on text and carousel; 35 percent of video length on native video.
• Click-through rate floor: 0.8 percent on posts with a link or a CTA.
• Save rate on carousels: 8 to 18 percent on framework or operator-pattern carousels.
• Connection accept rate: 35 percent floor on an ABM-targeted list.
• Inbound DM rate: 4 to 9 inbound qualified DMs per week on a healthy cadence.
• Profile-view-to-connection conversion: 12 to 22 percent.

The cadence pauses on any one of three conditions. The post-and- engage loop is expensive in founder time, and running it through a broken signal layer is the worst-case use of the founder hour.

1. Impression rate per follower under 15 percent for two consecutive weeks: ranker has down-weighted the account.
2. Dwell rate under 2 percent across the rolling 5-post window: content angle is wrong, rebuild the editorial layer.
3. Connection accept rate under 20 percent: ABM list is mistargeted, rebuild the seed filter.

When abandon fires, pair the diagnosis with the fractional CMO engagement. The failure is upstream of the cadence and lives in positioning, ICP, or content angle.

1. Days 1 to 3: profile rebuild (banner, headline, about, featured, experience). Founder voice capture interview.
2. Days 4 to 7: ABM list build via Sales Navigator. 4 saved searches, 200 to 500 seed accounts.
3. Days 8 to 10: editorial calendar for the first 4 weeks. 20 posts mapped to the 5-per-week slot grid.
4. Days 11 to 14: comment squad recruit. 3 to 5 executives confirmed, reciprocal commitment in writing.
5. Days 15 to 21: first 5 posts ship, verified proof calibrated against the impression and dwell floors.
6. Days 22 to 28: connection-request cadence at 80 to 120 per week, soft-hello DM cadence wired in.
7. Days 29 to 30: first Monday verified proof ships. Engagement enters steady-state cadence.

Anchor service: LinkedIn launch distribution. FORKOFF runs the cadence, the comment squad coordination, and the ABM amplification. The verified proof ships every Monday.

Sister playbooks: Twitter content stack for the founder voice surface, founder-led growth for the multi-channel operating wrapper, and cold outreach cadence for the outbound side of the same buyer journey.

Companion services: founder funnel for the inbound conversion layer, and activations loadout when the cadence is paired with offline programming. Measurement tool: qualified view auditor.

FORKOFF runs the cadence. The engagement is by application, capped at 5 active engagements per quarter, with a 90-day retainer minimum. The first 14 days calibrate the editorial axis, recruit the comment squad, and ship the verified proof baseline. From day 15 the cadence runs in steady state with the Monday proof.

Selective on ICP. The engagement assumes the founder owns the voice and ships the editorial intent; FORKOFF runs production, the comment squad coordination, the ABM amplification, the audit proof, and the iteration loop.