

FORKOFF TGE Marketing is the outcome-priced launch hub for Web3 founders. Coordinated KOL ladder with qualified-view accounting, launch-week war room, and post-TGE dump defense through day 90. Covers TGE, IDO, IEO, airdrop, and L1 / L2 mainnet launches.
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Five patterns we see when a Web3 project runs launch marketing and the work stalls before the dump defense window opens. Each row is the FORKOFF fix. Read it before you apply for the engagement.
Project pays a flat-rate KOL roster for launch-week coverage. Tier-A influencers get the same rate as tier-D. Inflated impressions but qualified-view rate sits at roughly 12% post-launch. Treasury burns on vanity reach.
Per-tier KOL rate card with qualified-view accounting. Tier-A operators paid by qualified-view delivered; tier-B and tier-C paid by clip-completion + per-region view. Average qualified-view rate lifts to 38 to 55% by launch day 7.
Project pours marketing into launch day. Token lists. Price pumps. Then unlock cliffs hit at day 30, market makers exit, and there is no marketing infrastructure to retain holders. Community sentiment collapses within 60 days post-TGE.
Dump-defense playbook scoped at brief acceptance. Tier-A KOL re-engagement at day 14 and day 30. Community moderation rotation through launch month. Founder weekly AMA cadence locked through day 90. Qualified-holder retention tracked separately from total holder count.
CEX and DEX listing partners coordinate one timeline. Marketing coordinates another. Listing announcement leaks before the KOL roster is briefed. KOLs find out from the Twitter timeline, not from the project. Launch coverage fragments.
Single launch-week war room. Listing-partner timeline merged with the KOL coordination calendar. Per-tier brief lands 72 hours before listing announce. Trading-pair specific clips queued for first-hour volume capture. Documented in the audit ledger.
Launch clip campaign reports raw view counts: 5M views on TGE day. Project celebrates. Wallet-connect data shows only 8K unique addresses connected during the same window. The 5M was clip-loop inflation, bot traffic, and sub-1-second swipes counted by the platform but not by the brand.
CPQV (cost per qualified view) accounting on every launch clip. Watch-time threshold per platform. Real-device + sanctioned-region check. The audit ledger shows reason-codes per filtered view (bot, sub-1-second, geo-mismatch). Treasury sees what actually got watched.
Project launches with broad clip distribution. Some clips reach jurisdictions where the token offering is non-compliant. Compliance team flags 30 days later. Project either pulls the campaign (wasted spend) or absorbs legal exposure.
Sanctioned-region exclusions locked at brief acceptance. KOL routing matched to the project's jurisdiction lockfile. Per-region filtering verified in the qualification engine before payout. Ledger shows per-region delivery with reason codes on exclusion.
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| Feature | DimensionHow TGE marketing gets bought | FORKOFFOutcome-priced launch hub | Generic crypto agencyHourly retainer | In-houseFounder + comms hire |
|---|---|---|---|---|
| Pricing model | $1,500 sandbox + outcome-priced retainer (by application, 90-day min) | Hourly retainer or fixed monthly | Founder + 1-2 comms hires fully loaded | |
| KOL coordination | Per-tier rate card with CPQV accounting | Flat rate, vanity metric reporting | Manual roster, no rate card | |
| Launch window discipline | 60-120 day engagement, single war room | Indefinite retainer, blurred milestones | Improvised, schedule slips | |
| Compliance + sanctioned region | Locked into brief at acceptance, per-region ledger | Often retrofit post-launch | Often missed entirely | |
| Distribution metric | CPQV with reason-coded ledger | CPM or raw impressions | Vanity raw view counts |
Qualified-view rate during launch week (vs roughly 12% on flat-rate KOL roster baseline).
Qualified-holder retention dashboard milestone post-TGE with weekly receipts through the window.
Project keeps the KOL rate card, clip ledger, dump-defense playbook, and retention dashboard.
$1,500 sandbox refund logic when no actionable launch-marketing gaps surface in the audit window.
Reviews pre-TGE narrative, tokenomics document, KOL roster gaps, listing partner coordination state, community sentiment baseline, and post-TGE dump-defense plan. You get gap diagnosis + 90-day plan + KOL rate-card per tier in 5 business days. If FORKOFF cannot find actionable gaps, the $1,500 gets refunded. Retainer is monthly, by application, after the audit lands.
The qualification ledger changed how we report to the board. Real attention, verified weekly, not dashboard vanity.
Growth lead
Growth Lead, AI Infrastructure Startup
Per-tier KOL ladder with qualified-view accounting. Core primitive in any TGE launch coordination.
X / Twitter launch-week comms, founder voice cadence, listing announce coordination.
Operator-owned founder voice through launch week. Weekly AMA cadence, audit-ledger receipts.
FORKOFF runs a 5 business-day audit on your tokenomics, KOL roster, listing coordination state, community sentiment baseline, and post-TGE dump-defense plan. You get the gap diagnosis + 90-day plan + per-tier KOL rate-card. Refund logic if no actionable gaps surface. Pair this with KOL marketing, Twitter marketing, or founder funnel when the launch window opens.

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Spencer Pratt: 2 clipping campaigns, $30K spend, 25M views. First celebrity to itemize the budget. FORKOFF benchmarks: $0.003 CPQV vs $0.0012 raw CPV.

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