The Head of Platform role is, in the words of GoingVC, incredibly hard to hire for. It asks for a rare mix of operator instincts, so funds chronically run understaffed on the exact function founders most want. At smaller funds a single platform operator has to cover founder asks, events, content, vendor management, community, and go-to-market all at once. Distribution gets crumbs, because one person cannot run launches across N portfolio companies.
So the pattern repeats. A fund promises go-to-market help and marketing strategy at the term sheet, then delivers advice and intros. The gap between the pitch and the deliverable is where founder trust erodes and references go quiet. Meanwhile great products launch and flop. The portco has no distribution muscle, the fund cannot supply it at depth, and a missed launch window is hard to recover. That hits markups and follow-on signaling directly.
The structural problem: distribution is the lowest-leverage thing for a fund to build in-house, because it does not scale with one hire, yet it is the highest-leverage thing for a portco's outcome. Headcount cannot solve a mismatch that size. An outsourced execution layer can. That is the vc platform services slot every ranking source names and no fund can keep staffed.