


AI captions tool vs managed qualified-view distribution.
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| Feature | FORKOFF ClippingManaged outcome agency | SubmagicAI captions + clip SaaS |
|---|---|---|
| Operating model | Managed distribution agency. | Self-serve captions + clip-edit SaaS. |
| Pricing denominator | $0.003 per qualified view (CPQV). only views that pass all four checks. | Raw CPM or tool subscription; no qualification denominator. |
| Distribution | Vetted clipper network, geo-routed. | Brand owns distribution; tool exports captioned clips. |
| Audit trail | Append-only ledger, exportable CSV/JSON, per-view reason codes. | Dashboard counts; no per-view audit trail. |
| What it produces | Qualified-view delivery against a brief. | Caption-decorated clips ready to upload. |
Submagic captions a clip you ship yourself. FORKOFF ships the clip, distributes it, qualifies it, and bills only on views that earn the watch-through.
The qualification ledger changed how we report to the board. Real attention, verified weekly, not dashboard vanity.
Growth lead
Growth Lead, AI Infrastructure Startup

Spencer Pratt: 2 clipping campaigns, $30K spend, 25M views. First celebrity to itemize the budget. FORKOFF benchmarks: $0.003 CPQV vs $0.0012 raw CPV.

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