Marketing foundation in Berlin thatlocks the spine.

Four documents that compound. Positioning statement (one page, the wedge). ICP grid (3-5 buyer types with role, stage, pain, trigger, objection, hook, conversion). Narrative architecture (central thesis plus supporting pillars plus proof beats). Voice canon (tone, banned words, sentence rhythm, hooks). Together they replace the 60-page brand deck and become the operating manual every team writes from.

Three differences. Output: operating manual in your Notion (DE + EN variants) versus a 60-page PDF locked at the agency. Pricing: fixed-scope project versus brand sprint plus retainer. Regulatory: BaFin + Bundesbank + EU AI Act routing memo week one versus generic GDPR boilerplate. We ship docs your team owns. Your team builds the website. Documentation deliverable, not a build.

No. FORKOFF ships the operating manual as documentation. Your team or your web vendor builds the website using the positioning, ICP grid, narrative, and voice canon as the source of truth. We point you at trusted partners after the spine lands. Documentation deliverable rule: we ship docs, your team builds.

Fixed-scope $5,000 to $10,000 project. One-time, not retainer. Lite: single-ICP positioning + voice canon + one messaging map. Standard: 3-ICP grid plus narrative architecture plus voice canon. Full: 5-ICP grid plus narrative + voice + BaFin + EU AI Act routing memo + 30-day operating plan. By application, capped at 5 Berlin engagements per quarter.

4-6 weeks. Week 1 diagnose. Week 2-3 architect (positioning, ICP, narrative). Week 3-5 document (voice canon, messaging maps, channel-fit). Week 5-6 handoff (team readback, web team onboarding, content team brief). Founder readback every phase. Compresses to 4 weeks for single-ICP scope, stretches to 6 for the full 5-ICP DACH-scaling-stack scope.

We do not provide legal work. We do route the Berlin narrative through BaFin + Bundesbank + EU AI Act risk-tier awareness, locking the right framing for press calls, podcasts, founder dinners, Handelsblatt pitches. We pair with specialist DE legal counsel where compliance work is needed. Regulatory framing is a marketing layer, not a legal opinion.

Two different surfaces. Berlin anchors BaFin + Bundesbank + EU AI Act + AI deutsch wave + N26 plus Trade Republic post-fintech alumni. London anchors FCA + AI Safety Institute + UK fintech + DeepMind cluster. ICP grids differ: Berlin includes DACH-distribution + AI deutsch tech buyer types; London includes UK fintech + DeepMind alumni types. Voice canon differs: Berlin layers DE + EN variants and EU sovereign AI vocab; London layers UK financial-services vocab. Pair both for full EU + UK coverage.

Six artefacts. One-page positioning statement (DE + EN). 3-5 ICP grid with buyer journeys. Narrative architecture doc. Voice canon doc (DE + EN). Per-ICP messaging maps. Channel-fit table mapped to Berlin event windows. All shipped to your Notion or Google Docs workspace. You own them at engagement end. Your team edits and extends them. We ship the docs, your team builds the website.