Marketing foundation in Paris thatlocks the spine.

Four documents that compound. Positioning statement (one page, the wedge). ICP grid (3-5 buyer types with role, stage, pain, trigger, objection, hook, conversion). Narrative architecture (central thesis plus supporting pillars plus proof beats). Voice canon (tone, banned words, sentence rhythm, hooks). Together they replace the 60-page brand deck and become the operating manual every team writes from.

Three differences. Output: operating manual in your Notion (FR + EN variants) versus a 60-page PDF locked at the agency. Pricing: fixed-scope project versus brand sprint plus retainer. Regulatory: ACPR + AMF + Banque de France routing memo week one versus generic GDPR boilerplate. We ship docs your team owns. Your team builds the website. Documentation deliverable, not a build.

No. FORKOFF ships the operating manual as documentation. Your team or your web vendor builds the website using the positioning, ICP grid, narrative, and voice canon as the source of truth. We point you at trusted partners after the spine lands. Documentation deliverable rule: we ship docs, your team builds.

Fixed-scope $5,000 to $10,000 project. One-time, not retainer. Lite: single-ICP positioning + voice canon + one messaging map. Standard: 3-ICP grid plus narrative architecture plus voice canon. Full: 5-ICP grid plus narrative + voice + ACPR + EU AI Act routing memo + 30-day operating plan. By application, capped at 5 Paris engagements per quarter.

4-6 weeks. Week 1 diagnose. Week 2-3 architect (positioning, ICP, narrative). Week 3-5 document (voice canon, messaging maps, channel-fit). Week 5-6 handoff (team readback, web team onboarding, content team brief). Founder readback every phase. Compresses to 4 weeks for single-ICP scope, stretches to 6 for the full 5-ICP EU-scaling-stack scope.

We do not provide legal work. We do route the Paris narrative through ACPR + AMF + Banque de France awareness, locking the right framing for press calls, podcasts, founder dinners, Les Echos pitches. We pair with specialist FR legal counsel where compliance work is needed. Regulatory framing is a marketing layer, not a legal opinion.

Two different surfaces. Paris anchors ACPR + AMF + Banque de France + Mistral AI plus Hugging Face peer-network + sovereign AI thesis. London anchors FCA + AI Safety Institute + UK fintech + DeepMind cluster. ICP grids differ: Paris includes Bpifrance-backed + sovereign AI buyer types; London includes UK fintech + DeepMind alumni types. Voice canon differs: Paris layers FR + EN variants and sovereign AI vocab; London layers UK financial-services vocab. Pair both for full EU + UK coverage.

Six artefacts. One-page positioning statement (FR + EN). 3-5 ICP grid with buyer journeys. Narrative architecture doc. Voice canon doc (FR + EN). Per-ICP messaging maps. Channel-fit table mapped to Paris event windows. All shipped to your Notion or Google Docs workspace. You own them at engagement end. Your team edits and extends them. We ship the docs, your team builds the website.