The first research pass for any commercial query has shifted from a search engine to a chat interface. ChatGPT, Perplexity, and Claude do not surface ten blue links. They synthesize an answer and cite a small set of sources. If the brand is not in that cited source set, the buyer never sees it.
This is a different surface from Google SEO. LLMs ground answers on a different citation graph: directories, listicles, comparison pages, parasite SEO posts, structured FAQ schema, third-party endorsements. A brand can rank position one on Google and still be functionally invisible in ChatGPT. Our teardown of how AI Overviews actually rank brands unpacks that citation graph in detail. The checker is the read tool for that surface; Generative Engine Optimization is the write tool.
forkoff.xyz dog-foods this. Self-audit 2026-05-04: 3 LLM hits across 24 commercial queries. Outcome-priced GEO sprint kicked off the same week.