What is the difference between a clipping agency and a marketplace?

Agency = managed (strategist runs the campaign, qualifies outcomes). Marketplace = self-serve (brand and clipper transact directly, no managed qualification).

Why does an agency cost more than a marketplace per CPM?

It does not, once you correct for the denominator. Marketplaces quote raw-CPM with hidden legit rates; agencies quote per qualified view. FORKOFF $0.003 CPQV is typically 1500-2000x lower unit-cost than a $2 marketplace CPM at 35% legit.

Which model is better for a brand launch?

Outcomes-mattering launches use the agency model. Raw-exposure plays use the marketplace. Run a sandbox to compare side-by-side on the same ledger.

Can I run an agency campaign and a marketplace bounty in parallel?

Yes. Brands often run the agency lane for the qualification denominator (treasury or finance defensible) and a marketplace bounty for raw-exposure scale on the same launch. Route them to different geos or content surfaces so the qualification engine is not double-counting.

How do payouts and refunds differ between the two models?

Agency: brand pays per qualified view; if QV floor is not hit on a sandbox, the unspent portion is refunded. Marketplace: brand pays per submission or per raw-CPM; no qualification denominator, no refund mechanic.

Compare . vs Marketplace (Whop, Hoodpay)

FORKOFF ClippingVSMarketplace (Whop, Hoodpay)

Marketplace (Whop, Hoodpay): where FORKOFF Clippingfits.

Agencies sell effort. Marketplaces sell volume. FORKOFF Clipping sells qualified outcomes. The wedge in long form, with where each model wins.

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Feature	FORKOFF ClippingManaged outcome agency	Marketplace (Whop, Hoodpay)Self-serve clipping marketplace
Operating model	Managed agency. Strategist-led brief, qualification, payouts.	Self-serve. Brand posts, clippers submit, marketplace skims.
Pricing denominator	$0.003 per qualified view. Only views passing all four checks.	Raw CPM on submitted views; legitimacy hidden in the rate.
Qualification gate	Four-stage automated gate. Reasons logged on filter.	Brand-side manual review per submission.
Audit trail	Append-only ledger, exportable CSV/JSON, per-view reason codes.	Dashboard counts; no per-view audit trail.
Time to live	<48h from accepted brief. Sandbox available by application.	Hours to set up, but qualification is brand-side ongoing.
Where each wins	Outcome-priced launches: protocols, AI, podcasts, consumer apps.	Raw-exposure plays where qualification is not required.

The 99.71% traffic legitimacy rate is documented in the qualified-views methodology.

The advantage

If you are launching something where outcomes matter, an agency that prices on qualified views wins on both economics and accountability. FORKOFF is the only clipping operator that prices the qualification promise into the contract.

FORKOFF runs this as managed clipping campaigns billed on the qualified-view ledger, not on seats or uploads.

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Testimonials

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The qualification ledger changed how we report to the board. Real attention, verified weekly, not dashboard vanity.

Growth lead

Growth Lead, AI Infrastructure Startup

Brand

99.71%Sustained legitimacy rate

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Pricing the qualified view