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23 articles in Viral-launch. All FORKOFF blog.
On an ordinary post a pod costs you some reach. On a launch it costs you the only measurement you had. LinkedIn's own trust VP explains where the penalty lands.
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LinkedIn's own policy forbids agreeing ahead of time to like each other's posts. Here is what earns distribution instead, and why the cadence data disagrees.
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We run a 14 day warm up before a launch tweet on X. On LinkedIn the same fortnight has to target named individuals instead. Here is the calendar.
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A launch announcement needs a template, a channel order, and proof it worked. Twelve real launches, the six-part template, and the exact send-time sequence.
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Launch-day signups lie. Here is what to actually track at Day 1, 7, 14, and 30, the real benchmarks behind each number, and the vanity metrics safe to ignore.
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The eight-element press release format wire editors accept, a downloadable template with a worked SaaS example, and why the wire link alone buys nothing.
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Fourteen real explainer videos scored on eight criteria, with transcribed openings, timestamps and public view counts. The bad marks are published too.
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A teaser video harvests an audience that already exists, it does not create one. Here is the precondition test, what goes in the cut, and how to measure it.
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Short-form video for startups, priced: why volume without a system fails, the realistic output rate, and when it is the wrong spend.
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Cinematic launch video vs raw demo for an AI product: which format converts, what production really costs, and why distribution is the half that launches it.
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Big bang vs rolling launch is a false binary. Here are the four launch models, a decision tree for picking one, and the distribution half that decides reach.
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Most startup launch video view counts are amplified, not earned. We audited 30 real launches worth 110M views and show how to read reach and spot bought views.
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Launch video case studies from 2026: twelve real launches reverse-engineered on the hook and the distribution that actually got each one watched.
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The exact one-page creative brief to hand your launch video team: the eight inputs that make the first cut land and collapse the revision cycle.
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Launch video types explained: teaser, trailer, sizzle reel, demo, and founder cut. Which format to use for each launch stage and goal, and how to brief each.
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A day-by-day launch week video plan: which video posts when, from teaser to hero film to clips to founder follow-ups. The sequence, not one upload.
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How crypto founders make a token launch video for a TGE, mainnet, or airdrop that converts to allowlist and community, not just chasing raw views.
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How a 1M-view launch video works: the first-second hook, the watch-velocity gate, and the distribution wave that turns a film into a million views.
ReadShowing 1-18 of 23 blogs
Creator-led clipping that turns founder content into qualified organic reach. Geotargeted distribution. Audit ledger on every cycle.
Founder podcasts that compound. Two to four founder hours per week converted into multi-platform recall, not vanity downloads.
Founder-led growth playbooks that survive past PMF. Distribution architecture, not single-channel hacks.
Event activations that compound across the calendar. Founder houses, vox pops, hacker houses, and citation blitzes.
Ecosystem distribution playbooks for protocols, foundations, and AI platforms past PMF. Builder grants and category narrative architecture.
Outcome-priced engagements, audit-proof on every cycle. Five active engagements per quarter, capped on purpose.
Reddit blocks 23M spam views a day before anyone sees them. The three layers that catch a brand account, what trips each one, and how to stay clear.
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A 2026 wave of subreddits is banning AI-generated content. The ban taxonomy, five verified rule changes, and the disclosure-first playbook a brand runs.
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On an ordinary post a pod costs you some reach. On a launch it costs you the only measurement you had. LinkedIn's own trust VP explains where the penalty lands.
Read