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15 articles in Saas-gtm. All FORKOFF blog.
A B2B SaaS referral program playbook built around fraud resistance: reward triggers, a 3-layer bot-detection stack, tooling, and the metrics that matter.
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Build in public is one tactic. Here is the pre-launch marketing system: the cadence calendar, waitlist, and channels that convert followers into signups.
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A Product Hunt launch playbook: the ranking algorithm, the best day and time, a maker comment template, the first-4-hours runbook, and whether to pay a hunter.
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A product launch plan for 2026: the three phases, an hour-by-hour launch-day runbook, distribution channels, KPIs, and a 12-week countdown calendar.
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Viral marketing in 2026, from the data: the psychology of sharing, whether virality can be engineered, organic versus botted, and whether it converts.
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A ranked, distribution-aware guide to the best video marketing agencies for funded founders in 2026, scored on who actually gets the video seen.
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Thirteen marketers share the distribution move that turned a blog post into pipeline in 2026, with conversion numbers and repeatable mechanics.
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Sara T. Rollins on the three failure points that quietly destroy AI workflow automation after the pilot: dirty inputs, missing exception paths, no named owner.
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The exhaustive 33-item AEO checklist for B2B teams across five tiers: technical, on-page, schema, entity authority, and measurement, with effort estimates.
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A ChatGPT citation strategy for agencies: how to scope, run, and white-label an AI citation program for clients, from prompt-set audit to monthly report.
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Generative engine optimization for SaaS: a surface-by-surface playbook to get your product cited in ChatGPT, Perplexity, and Google AI Overviews in 2026.
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X just shipped Commentary (React with Video). Operator playbook with algorithm mechanics, production specs, reaction-bench architecture for brands and agencies.
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Week-by-week founder operating manual for first 90 days of a B2B SaaS growth-agency engagement. Named gates. Instrumentation, voice, attribution, case study.
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Curated 25 subreddits where B2B SaaS founders reach actual buyers. Segmented by buyer type: DevOps, sales ops, marketing ops, vertical.
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SaaS GTM in 2026 runs on three concentric rings. Founder voice, team amplification, paid network. Framework, cost breakdown, and 90-day playbook inside.
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Creator-led clipping that turns founder content into qualified organic reach. Geotargeted distribution. Audit ledger on every cycle.
Founder podcasts that compound. Two to four founder hours per week converted into multi-platform recall, not vanity downloads.
Founder-led growth playbooks that survive past PMF. Distribution architecture, not single-channel hacks.
Event activations that compound across the calendar. Founder houses, vox pops, hacker houses, and citation blitzes.
Ecosystem distribution playbooks for protocols, foundations, and AI platforms past PMF. Builder grants and category narrative architecture.
Outcome-priced engagements, audit-proof on every cycle. Five active engagements per quarter, capped on purpose.
AI Overview optimization is structural, not a domain-rating game. The 12 on-page patterns that make a page extractable and citable, with first-party data.
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DeFi protocol marketing is a TVL problem. The 2026 playbook to take a protocol from zero to its first real Total Value Locked, backed by on-chain data.
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DePIN marketing is a distribution and trust problem, not a hardware one. The 2026 playbook to take a network from testnet to a token it keeps using.
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