FORKOFF is a distribution-led consumer launch video agency: a done-for-you launch video and launch event for DTC, ecommerce, and app launches, priced on the outcome, not the production. We own the distribution mechanism most studios leave to your own following: a 14-day cluster warm-up, creator seeding, paid-social amplification behind the proven cut, and launch-day wave-ride monitoring, with every view audited real, not bought.
A consumer launch video is a short, vertical-native video a DTC, ecommerce, or app brand posts to announce a product, a drop, or an app launch, engineered to cross a large view threshold on launch day. Consumer launches travel on the reshare and the creator co-sign, not on a buying committee, and most of them stay unseen because the studio sells the asset and leaves distribution to the brand's own following. FORKOFF is a distribution-led consumer launch video agency: we contract on the outcome, views then installs or sales, and own the distribution mechanism, a 14-day cluster warm-up, creator seeding, paid-social amplification behind the proven cut, and launch-day wave-ride monitoring. A consumer launch goes viral not with production polish but with the distribution mechanism: a warmed named cluster watching at minute zero, a hook inside the first second, seeding through the creators your buyers already follow, and every view audited on the views-per-like method so the number holds up when an investor or a board reads it, because a bought consumer view count is discounted on sight. The capability is reverse-engineered from public launches that crossed 1M views, audited on RADAR, and applied to the consumer, DTC, and app launch where the buyer is the crowd.
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A video studio ships a beautiful launch film, then the launch is your job: post it, hope the feed is kind, maybe put spend behind it. That is why so many polished consumer launch videos stall at four-digit views. FORKOFF runs the launch as one engineered event: the creators your buyers already follow carry the launch, the 14-day warm-up primes a named consumer cluster, and paid-social spend goes behind whichever cut the first window proves. Every view is audited real, so the number survives an investor read. See how any launch built its reach, earned or bought, inside RADAR, our launch intelligence, browse the ranked launch examples, or pair the launch with the full launch video service.
A real public launch, read on the method FORKOFF uses to audit every view. Below the roughly 500-to-1 organic ceiling, the reach reads as earned. Above it flags a distribution-amplified signature. This dial is a public launch, not a FORKOFF client.
The launch on the dial
OpenAI's Jalapeño AI chip
@OpenAI · 2026-06-24
At 312 views per like the engagement keeps pace with the reach, inside the organic ceiling, so RADAR finds no distribution-amplified signature. This is the same read FORKOFF runs on every view of a guaranteed viral launch.
See the full RADAR reading →FORKOFF runs the consumer launch video as a done-for-you launch event, not a file purchase. Rather than sell a film and leave distribution to your own following, we publish the pricing model: outcome-anchored on views then installs or sales, by application, with the weekly report and the audited view count as the accountability mechanism. Premium, selective, scoped to your product, drop, or app launch. You get the operator who runs the distribution mechanism plus the team building the launch video, the warm-up, the creator seeding, and the proof layer underneath.
Cluster warmed across the 14 days before launch. Hook engineered against the first-second scroll cliff. First-window velocity managed live, paid-social spend behind the proven cut, then installs or sales attributed to the launch on the audit proof, with every view read on the views-per-like method so the number survives the investor conversation. The playbook behind those numbers is in our 100k-view launch video guide. The generic launch-video service lives at Product Launch Video. For ongoing clip volume between launches, pair it with Clipping, and read the reach forensics inside RADAR, browse the ranked launch examples, and check any launch against the views-to-likes benchmark.
The ongoing cross-vertical creator program the launch video plugs into. Bot-screened placements priced on qualified views.
The full consumer rollout the launch video plugs into. Product Hunt mechanics, beta lists, and mainstream onboarding.
The ongoing organic founder spine that keeps the cluster warm between launches.
The paid placement layer for amplification beyond your own warmed cluster.
The closed-loop pipeline under the launch. Views become attributed inbound.
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